Marketing & Brand Executive
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Summary
Innovative Executive with over 20 years of experience leading dynamic teams in the healthcare and
consumer products sectors. Expert in driving multichannel marketing strategies, scaling revenues, and
building brands from the ground up. Proven success in enhancing market presence through targeted
campaigns and digital initiatives. Eager to leverage a powerful blend of leadership and marketing acumen
to elevate brand strategies and communications for future growth.
Work Experience
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Chief Marketing & Communications Officer, REGENEXX LLC, Denver, CO
01/2019 – 04/2025
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Hired and led a dynamic department of 14 for a global regenerative medicine healthcare
network across all marketing and communications avenues including UX, CRM, SEO, SEM, PPC,
Content Marketing, PR, and Compliance.
Spearheaded all marketing efforts for 4 business lines including D2C consumer/patients, a D2C
supplements line, B2B physician recruiting, and B2B sales to self-funded employers.
Scaled company revenue through D2C and B2B channels by 530% in six years through strategic
demand generation, lead optimization, and integrated marketing, paying special attention to
customer lifecycle and the loyalty loop.
Overhauled brand identity and communications to establish consistency in brand messaging,
voice, and visual identity across all business units and marketing channels.
Generated over 40,000 Marketing Qualified Leads (MQLs) annually with 70% conversion rates.
Maintained 80% of revenue goals during the COVID-19 pandemic through a new telemedicine
platform rapidly adjusting campaign messaging and advertising for D2C patients.
Established a loyalty loop program for private pay patients, boosting patient retention by 15%,
which increased Lifetime Value (LTV) and reduced Customer Acquisition Cost (CAC).
Uncovered a $20 million CRM acquisition opportunity attainable in 6 months at no additional
cost, successfully lowering CAC while improving revenue.
Managed an increasing multimillion-dollar marketing budget segmented over 4 business lines
while consistently meeting or beating expense forecasts.
Implemented bi-weekly cross-functional meetings aligning physician onboarding procedures.
Constructed and presented a weekly KPI tracking report for marketing, sales, and business
development teams to aid in cross-functional collaboration to achieve company goals.
Led marketing efforts in international expansion to India, China, UK, and Australia, focusing on
localizing and understanding business and regulatory limitations.
Managed complex stakeholder relationships, including executive leadership, business unit
leaders, external partners, and shareholders.
Successfully led branding initiatives for 2 company subsidiaries, one in pharmaceuticals and one
in medical devices.
Founder & Chief Executive Officer, MANCAKES NUTRITION PRODUCTS, Denver, CO
01/2013 – 01/2019
• Created and drove the go-to-market strategy for a new Consumer Packaged Goods (CPG) brand
in the grocery and supplements space selling B2B2C, D2C, and B2B.
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Sold all eight product lines to GNC, Vitamin Shoppe, Kroger, Europa Sports, Costco, and Amazon.
Drew 40% recurring D2C sales through a subscription model, further driven by event optimizing.
Expanded into the sports market selling bulk to the Denver Broncos and Denver Nuggets.
Developed a full-stack marketing engine, encompassing over 80 brand influencers and national
event activations, benefiting all facets of the business.
Designed and executed all content marketing, CRM campaigns, SEO, SEM, PR, and subscriptions.
Drove earned media placements in Men’s Fitness, Muscle & Fitness, and Flex magazines and
across heavy influencers in the fitness space including Dana Lynn Bailey and Kai Greene.
Reduced production lead time by 66% through negotiating favorable supply chain management.
Assembled a high-impact board of leaders from the sports, healthcare, and startup ecosystems.
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Vice President, Brand Marketing, JAZWARES / WICKED COOL TOYS, Bristol, PA
12/2011 – 12/2014
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Directed global marketing and brand development during a pivotal growth phase.
Managed revenue exceeding $40 million across major accounts, including Target, Walmart,
Costco, and Toys R Us.
Created the My Girl's Dollhouse brand to capitalize on the American Girl trend, along with an
in-house app-based brand; spearheaded go-to-market strategies and established retail success.
Directed product marketing, packaging, and brand storytelling for top Intellectual Properties
(IPs) including Teenage Mutant Ninja Turtles.
Acted as the primary liaison for engineers, designers, factories in China and Mexico, and all
retail accounts.
Marketing and Product Director, JAKKS PACIFIC CONSUMER PRODUCTS, Malibu, CA
09/2007 – 12/2011
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Directed 10+ licensed and homegrown brands, accounting for $100MM in revenue.
Won the Disney Fairies license, worth $50MM in revenue alone.
Managed a team of 6 including lead designers, cost engineers, marketers, and PMs.
Developed successful content and marketing strategies for 2 in-house brands.
Marketing and Product Manager, PLAYMATES TOYS, Costa Mesa, CA
11/2004 – 08/2007
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Promoted to work on the King Kong movie brand, working with Universal Studios.
Profitably ran the Ninja Turtles and Land Before Time toy lines making up 100+ SKUs.
Worked creatively with design teams and agencies on all marketing tactics.
Developed all creative brand strategies for print and TV ad campaigns.
Brand Associate- Boys Consumer Products, THE WALT DISNEY COMPANY, Burbank, CA
08/2003 – 09/2004
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Conducted the entire forecasting process for the division’s $400MM wholesale sales.
Coordinated product approvals process between senior level executives and creative teams.
Education
M.S., Strategic Brand Communications, University of Illinois Urbana-Champaign
01/2018 – 12/2019
Graduated Top of Class
Member of Phi Kappa Phi Honor Society | Leadership Council
B.S., Business Economics, University of California, Los Angeles (UCLA)
09/1999 – 06/2003
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Economics Department Honors
College of Letters and Science Honors
Cum Laude
Founder and Captain, UCLA Women’s Club Soccer
Certificates
In progress 2025- Digital Health, Harvard Business School Online
2024/2025- Certified Professional Digital Marketer, American Marketing Association
2017- How to Craft Contagious Content, Wharton Online
Skills
Digital marketing
Marketing strategy
CRM- Salesforce, Keap, Hubspot
Brand architecture
Brand management
SEO- GA4, GTM, Ahrefs, Semrush
Lead / Demand generation
Product marketing
SEM- Google Ads, Bing Ads
Leadership
Entrepreneurial mindset
PPC- Meta for Business, LinkedIn Ads
Regulatory knowledge
Operational efficiency
Social- Hootsuite, BuzzSumo
Communications
Public relations
Project Management- TeamWork, Trello
Analytics
P&L management
Display- Taboola
Team building
Paid, earned, owned media
AI- ChatGPT, Gemini, Sora, ElevenLabs
