KENYATTA NAJI JOHNSON-ADAMS
MUSIC TECH & MARKETING GENERALIST
DETAILS
Incheon / Seoul
South Korea
--Date of birth
09/21/1994
Nationality
United States
SKILLS
Strategic Marketing Campaign
Development
Artist Roster Management
Stakeholder Relationship Building
Creative Project Leadership
Data Analytics and Optimization
Budget Management
Audience Growth Strategies
Digital and Social Media Marketing
Cross-functional Team
Collaboration
Music Industry Trend Analysis
LINKS
Portfolio Site
LANGUAGES
English
Korean
PROFILE
Senior marketing generalist with 10+ years in the music and tech industry, specializing in
US and Korean markets. Expertise in managing high-profile artist rosters and developing
results-driven campaigns across paid, social, and digital platforms. Proven track record
in analyzing performance data, driving audience growth, and implementing effective
engagement strategies. Skilled in leading creative projects and fostering collaboration
between artists, management, and cross-functional teams. In-depth knowledge of
streaming and social media platforms, with keen insight into industry trends.
EMPLOYMENT HISTORY
Head of Global Marketing at PuzzleAI
June 2024 — Feb 2025
• Revamped global branding and marketing strategy, increasing revenue
by more than $5 Million
• Managed partnerships with key retailers and healthcare providers
(Philips, 3M)
• Coordinated with internal departments to execute marketing plans and strategies,
enhancing overall operational efficiency across sales, product, and engineering.
Global Team Lead at Automanix Co. (UpBit Subsidiary)
November 2022 — Aug 2023
• Secured more than $2 Million in Sales in Q1 of initial contract
• Created an e-commerce store that generates $500K,
Web3 integrated to provide winner pool payouts to community leaders.
• Created code & no-code automation flows for Broadcast,
Marketing, and Operation teams
• Led a global broadcasting team of 7
Founder & CEO at Thousand Story
March 2017 — Present
• Consulted for high-profile clients (Sonder, Brent Faiyaz, Cleo Sol), enhancing
operational efficiency across digital platforms.
• Released or assisted in releasing over 200 frontline and catalog projects
• Secured sync licensing placements with major platforms and partnered with all
major labels for distribution (Netflix, HBO, Hulu, Disney, Sony, Warner, UMG)
• Incorporated internal data and analytics tools to inform marketing strategies,
driving product adoption across labels.
Music Artist (Naji)
May 2014 — Present
• Garnered over 1 billion streams from individual and contributed works
• Generated over $12 million in revenue through organic marketing efforts
• Accrued more than 30 million listeners
EDUCATION
B.A. of Liberal Arts, Penn State, The Behrend College
September 2012 — May 2016 (Unfinished, 3.54 GPA)
