Kenneth Mike Butao

Curriculum Vitae: Kenneth M. Butao Mobile: - Email:-LinkedIn: https://www.linkedin.com/in/mikebutao-73b970169/ Personal Statement Marketing specialist with 3+ years of experience building a digital-first culture. Implemented new competitive analysis and consumer trend reports increasing quarterly sales by 10%, particular focus on digital marketing. Familiar with a wide range of marketing, analysis, and CRM tools. Managed 3+ projects and a full program of national/seasonal and third-party promotions resulting in up to +68% improvements in engagement levels. I am seeking opportunities to experience new facets of marketing and management with an eye to deepening specialist knowledge in digital marketing. Work Experience Digital Marketing Specialist 7Foods (PTY) Ltd August 2020 – present • Organised social media, website copywriting, and the content of over 60 presentations. • Conducted reputation management on all social media and implemented automated moderation to reduce workload by over 40% while increasing effectiveness. • Coordinated and delivered various projects and a full program of national/seasonal and third-party promotions, estimated impact on engagement: +67%. • • Conducted, and coordinated spearheading of marketing campaigns with staff in 5 departments, ensuring that each endeavor runs smoothly from inception to delivery, and remained up to date with shifts in social media use. Accomplished e-commerce and digital marketing specialist with a proven track record in delivering consistent profit growth for the business website through high-quality traffic and sales conversion. Marketing Manager Addnum Business Collage January 2018 – July 2020 • Proposed moving the organization’s website onto WordPress and increased the traffic from 40% to 65%. • Launched advertisements to increase brand awareness with follow-up surveys suggesting a 50% spike in reach afterward. • Provided training and guidance to social media and the marketing team members on social media implementation best practices and strategies resulting in an average increase in compliance of 30% across the board. • Collected customer data and analyzed interactions and visits, used this information to improve marketing strategies and campaigns for 10-40% increases in conversion rates over a two-year period. • Provided the leadership and direction in the 5 departments in the development, Curriculum Vitae: Kenneth M. Butao • • • • implementation, and monitoring of the strategic marketing plan for the College. Created annual marketing budgets for the College on a quarterly basis, monitored expenditures, and prepares one summary assessment and report per each quarter. Initiated and implemented the direct outreach marketing efforts to potential external customers on behalf of units’ programs and services resulting in an increase in sales to 60%. Managed the product design team ensuring they produced highly desirable and marketable products. Education • Bachelor of Science in Accounting & Finance • June 1st, 2016 Skills • • • • • • • • Able to manage Google Ads and paid social campaigns: achieved solid increases in engagement levels through these and other PPC methods. Comfortable using CRM systems and email marketing platforms (e.g., Mailchimp): stayed abreast of multiple, parallel client bases and marketing funnels. Analytical SEO skills: leveraged data-driven research & analysis to drive campaign strategy. Ability to understand the buyer’s needs. Ability to Know the sales process. Creativity and writing skills. Good teamwork skills. Good organization and planning skills. Other Accomplishments • Certificate of Completion of Statistics and Data Interpretation for Health Programs Training – September 22 – 26, 2014 at Light House • Certificate of Completion in Performance Monitoring and Data Quality Assessment - November 28, 2007 • Certification of Completion in M&E Fundamentals Course with Global Health - February 22, 2008 • Certificate of Completion in Family Planning Course with Global HealthFebruary 2008 • Certificate of Completion in Music Workshop with Chancellor College – August 25-30, 2002 Attended a TrainSMART Training with I-Tech on November 23, 2011 • June 21, 2005: Certificate in Computer studies (short program) • Kachere Institute for Information Technology (University of Malawi Chancellor College • Sept. 2013: Dhis2 Academy - Basic Level Certificate with the University of Oslo Award • Certificate of Service Award based on performance in 2010