Kenneth Mburu

KENNETH K MBURU Phone: - | Email:- CAREER PROFILE A highly skilled Digital Communications enthusiast with experience in internal and external communications, digital marketing & social media management, content creation, content management and online community engagement. Summary of Skills and Qualifications  Conversant with developing and writing content for websites and blogs, facilitating, delivering and enhancing effective and timely digital communications.  Able to provide technical advice and guidance on appropriate communications solutions across a company at all levels.  Experience in leveraging social media communication channels to provide compelling and inspired sense of an organization's mission to a broad range of audiences.  Well versed with monitoring forums, social media sites, product review sites and the press to assess attitudes about a company and its competitors.  Research skills and the ability to analyze and proof read the accuracy of different works  Highly capable of analyzing and communicating complex information to a wide range of audiences while providing creative solutions to a wide range of problems/tasks/projects  Conversant with preparing reports and using written and verbal skills to create a wide range of product and corporate communication materials  Experience in writing newsletters, press releases and liaising with media to promote a company’s product:  Computer literate with good command of different applications including Office and Adobe suites.  Bachelors’ degree in Communications and Journalism holder and currently pursuing a Masters in Communication studies. EDUCATION 2016 to 2019: Master of Arts: Communication Studies United States International University (USIU), Africa, Nairobi, Kenya-: Bachelor of Science, Communications & Journalism Moi University, Eldoret, Kenya. -: Kenya Certificate of Secondary Education Nyeri Baptist High School, Nyeri, Kenya. 2008 -2009: Professional Qualification Certified Public Accounts Part 1 Complete WORK EXPERIENCE Company: Commercial Bank of Africa (CBA) Job Title: Digital Marketing Officer Duration: July 2016 – Present Tasked with helping the Bank execute its digital communication strategy in line with the overall organization’s growth objectives. The main tasks involved content development and management, social media community engagement, development and supporting execution of the organization’s digital strategy. Responsibilities: • Creating, developing and managing content for the organization’s social and web presence. • Researching product, service, competitors and reviewing current strategies to identify new opportunities. • Purchasing placements for advertisements on websites, social media, apps and other digital platforms. • Developing multi-channel campaigns in collaboration with creative and digital teams • Reviewing and proof-reading all digital content to maintain a consistent tone throughout all web properties • Coordinating with the brand, digital and corporate affairs teams to execute communication campaigns. • Creating and managing the moderation and terms of use policies relating to digital. • Tracking KPIs related to digital marketing goals and objectives. • Supporting online campaign execution by overseeing creation of display banners, key word selection, monitoring and reviewing digital campaigns as well as reporting on campaign performance. • Supporting website development, maintenance and analytics reporting. • Executing internal communication plans aligned to business objective. • Graphic Design i.e. reformatting, adopting and rolling out approved concepts to various digital media • Website maintenance i.e. updating content as and when required. Company: E! News Kenya Job Title: Content Generator and Social Media Manager. Duration: April 2014 – June 2016 Responsibilities: • Researched, wrote, edited, proof read and published news and feature stories for the company's website. • Managed the company's social media platforms, including; Twitter, Facebook and You Tube and engaged the audience in dialogues while responding to their queries and contributions. • Implemented and executed the company's communications and brand strategies. • Evaluated effectiveness of communication channels and recommended improvements. • Evaluated and followed up on news leads and news tips on celebrities to develop story ideas. • Boosted website traffic by creating and implementing an integrated social media strategy. Company: Moi University -Kenya Television Service Job Title: TV Production Editor Duration: August 2013 – March 2014 Responsibilities: • • • • • • • Was among the pioneer group that oversaw the creation of the new TV station where I assisted in creating & building its brand. Edited an average of two programs each week using software such as Adobe Premiere Pro and Final Cut X. Created shot lists, booked talent and locations and prepared the location and set for shooting. Shot videos and still photos to accompany news stories. Researched, developed and pitched stories that reflected the unique sensibilities of the new television station. Identified, developed, and cultivated relationships with potential sponsors and advertisers with a significant level of success. Conducted interviews with individuals knowledgeable about different story’s subject matter. Company: The Kenya Aspirant Enterprise Job Title: Content Generator and Public Relations Intern Duration: April – August 2012: • • • • • • • Branded the Company as the go-to-place for advertisements for all politicians vying in the 2013 general election. Implemented the company’s social media strategy to promote its brand and increase its client base. Streamlined operational efficiencies by implementing innovative marketing and sales strategies, including creating a new department for producing advertisement videos. Wrote and edited articles, web content, editorials and publications for internal and external audiences designed to promote company brand, image and values. Represented the organization to customers, the public, the press and other external sources. Created interactive digital presentations for company executives. Drafted post-event evaluations, compiled results and recommended changes for future events. Volunteer Experience Company: Child Rescue and Counseling Services Job Title: Volunteer Accounts & Communications member of staff Duration; May 2008 – Feb 2012: Responsibilities: • Coordinated, scheduled and arranged meeting between the organization director and key stakeholders including magistrates & key police officers. • Served as the primary point of contact between the organization and the outside public's. • Conveyed noteworthy information about project successes and product updates to stakeholders. • Drafted press releases, catalogs, brochures and public service announcements to promote the community based organization programs. • Drafted speeches and talking points for the company’s director • Publicized community services to maintain positive public relations with community members. • Participated in the conduct of feasibility studies that recommended actions for proposed projects. • Communicated with individuals of all ethnic and cultural backgrounds on a daily basis. • Drafted timetables and work programs. • Prepared weekly written and oral reports about community service programs. • Maintained integrity of general ledger, including the chart of accounts. • Analyzed monthly balance sheet accounts for the organization. • Performed general accounting functions, including preparation of journal entries, account analysis and • balance sheet reconciliations Additional Information Career Achievements: • Participated in the 2nd Biennial Africa regional conference of the international Communication Association (ICA) • Started and oversaw the growth of CBA Loop’s digital platforms – Facebook, Twitter and Instagram • Started and oversaw the growth of E! News Kenya digital platforms – Facebook & Twitter • Successfully launched a new department while working at The Kenya Aspirants Enterprise 1. Ms. Jackie Wanderi Brand Manager - CBA Tel - Email:-2. Mr. Shadrack Irungu (AMPRSK) Digital Marketing and Communications Phone contact - REFEREES Email :-3. Ms. Josephine Ng'ang'a Digital Platform Manager, Brand Design & Development Limited Phone: - Email:-Thank You