Kenneth Anthony Casquejo
I can help your Business Grow with Predictability and Consistency to sustain profitability.
Cebu 6000-
I can identify the right Target Audiences for your Niche market and create guidelines on how to
distribute high-value and relevant content in various social networks and online communities.
Client Management and Outreach are some of my utmost concerns in warming up prospects which in
return can make leads into customers. Having good communication skills, outreaching to influencers,
formulating and managing high value and relevant content for distribution in different media outlets.
Mostly I know the latest in advanced social media monitoring tools to check what the internet is telling
about your clients.
I also have knowledge of Analytics and the latest metrics to know how successful the efforts are and
knowing what works and what does not work. Having ample knowledge and experience in SEO has
helped me a lot in my Freelancing and Virtual Assistance job. Social Media is just a part of good
Content Distribution and Referral Traffic in optimizing projects and reporting on performance.
Currently, my works include SEO Content Strategies, Keyword Research, Link Building, Competitor
Analysis, and Analyzing Metrics using Google Tools like Google Analytics, Search Console, Ahrefs, and
SEMRush.
Work Experience
SEO Lead ( Remote )
MTB Strategies - USA - Cebu City
February 2021 to March 2022
I was responsible for planning, implementing, and managing the Agency's overall SEO strategy. It also
includes a wide variety of duties such as web marketing, web analytics, content strategy planning, link
building, and keyword strategy among others.
I also had a chance to manage a team of SEO specialists for a while.
SEO Specialist ( Remote )
FVA - Filipino Virtual Assistance - Cebu City
March 2018 to January 2021
As an SEO specialist and marketing professional, I used to research and analyzed to improve a website's
ranking on search engines like Google, Bing, and Yahoo. Look for the most popular and relevant keywords
used in search engine queries and insert them into websites, helping search engines find those sites and
display them to web users.
We also develop optimization strategies that increase the company's website search engine results
rankings and will execute tests, collect and analyze data and results, identify trends and insights in order
to achieve maximum ROI for the company or client.
Event Organizer
Kinetic Concepts Race Management - Cebu City
January 2008 to July 2017
As part of being Co Founder of the company, We the event coordinators or event specialists, are
responsible for organizing and managing every aspect of an event. Our duties include conceptualizing
theme ideas, planning budgets, booking venues, liaising with suppliers and clients, managing logistics,
and presenting post-event reports. We catered to Corporate launches, Product launches, Company Team
Building, and Sports Racing Events, Local and National.
Associate Agency Unit Manager
AIA Philam Life Insurance Company - Cebu City
April 2003 to September 2007
Responsible for running their respective units which include and are not limited to recruitment and
training of sales agents in their respective units.
They will also be expected to deliver new business as per the set budgets, retention of an existing
business in books, maintain and grow the relationship with the clients and agents through the provision
of excellent Customer Experience.
Medical Representative
Bristol Myers Squibb Mead Johhnson - Cebu City
February 1991 to November 2002
A Medical Representative serves as a link between the pharmaceutical company and prospective clients
and product end-users like hospitals and community centers.
Responsibilities include persuading potential customers to purchase company medications, identifying
prospective business opportunities for the company, and providing the relevant departments with
customer feedback. Secondary are attending company meetings and training sessions, sales monitoring,
and coordination with sales counterparts.
Education
Bachelor's in Business Management
Far Eastern University - Manila
June 1985 to October 1989
Skills
• Google Analytics, Google Search Console, Google Keyword Planner, Majestic, SpyFu, Screaming Frog
• Email Management: Mailchimp, Klaviyo
• CMS Platforms: WordPress, Shopify, Wix and Squarespace
