Kennedy Mukulya

KENNEDY MUKULYA PROFESSIONAL SUMMARY Results-driven Digital Marketing Specialist with over 3 years of experience in both Kenya and International markets. Proven track record of developing and executing comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to different digital platforms. Resulting in 25% expansion of online presence and visibility. Proficient in overseeing digital marketing initiatives, including pay-per-click (PPC) campaigns, email marketing, and social media advertising, to maximize ROI and engagement. Experienced in conducting thorough keyword research and competitor analysis to identify growth opportunities and optimize content for search engines, leading to 15% improvement of organic rankings. Collaborating with internal teams to ensure website content, architecture, and other digital assets are optimized for SEO. Adept at monitoring and reporting on digital marketing efforts, providing insights and recommendations for continuous improvement, leading to a 30% enhancement of website visibility. Ready to bring a wealth of experience and proven results to drive your digital marketing efforts to new heights. SKILLS • Ability to perform Technical SEO checks & Audits on a website • Proficient in SEO tools: Screaming • On-Page & Off-Page SEO • SEO copywriting • Drafting and Implementing Digital Frog, Google Keyword Planner, GA4, & Google Search Console • Able to perform Local Search Engine Optimization • Graphic Design: Banners, Flyers, & Posters • Paid Ads across various channels e.g., Facebook & Google • marketing strategies • WordPress Web Designer & Video Editing • Excellent communication, leadership, Setting up, optimizing and managing Ability to interpret SEO reports and generate actionable insights • Email marketing and Link building • Proficient in Canva, & Adobe Photoshop and project management EXPERIENCE SEO Specialist Kodoh Voyages | USA • Developed WordPress Website. • Optimized landing pages with relevant SEO keywords. • Designed banners, flyers, and travel guide for clients. • Setting up Facebook Ads and monitoring the campaigns. • Edited videos and updating content on websites. • Migrated client’s websites from GoDaddy to WordPress Platform. • Performed SEO technical analysis and check. Oct 2024 – April 2026 Digital Marketing Specialist Oct 2020 – Aug 2024 upMention Limited | Kenya • Developed and executed comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital platforms, resulting in a 25% expansion of online presence and visibility. • Oversaw digital marketing initiatives, including pay-per-click (PPC) campaigns, email marketing, and social media advertising, to maximize ROI and engagement. • Conducted thorough keyword research and analysis to identify growth opportunities and optimize content for search engines, leading to a 15% improvement in search engine rankings. • Collaborated with internal teams to ensure website content, architecture, and other digital assets are optimized for SEO. • Monitored and reported on digital marketing efforts, providing insights and recommendations for continuous improvement, leading to a 30% enhancement in website visibility online. • Stayed updated on industry trends and algorithm changes to adapt strategies and maintain competitive positioning. • Collaborated with external agencies or vendors as needed. • Carried out extensive market research and competitor analysis, implementing strategies that enhanced client’s website performance, exceeding industry benchmarks by 10%. • Successfully planned and executed end-to-end website migration of over 4 projects, ensuring seamless transitions and minimal downtime, resulting in over 90% user satisfaction, maintaining keywords rankings and attracting new website visitors. Business Processing Associate Oct 2017 – April 2019 ADEC Innovations |Kenya • Data Entry and Validation on various systems. • Data Capturing and processing different types of data, e.g., documents, and images. • Worked on different projects and carried out any other work assigned to. EDUCATION Diploma in Business Information Technology 2017 Mount Kenya University, Kenya Kenya Certificate of Secondary Education Kabaa High School Secondary, Kenya 2010 LANGUAGE English Proficient (2) Swahili Proficient (C2) CERTIFICATIONS • Google Search Ads Certification | Google |2026 • Digital Marketing | HubSpot | 2026 • Fundamentals of Digital Marketing | Google | 2026 REFERENCES Available upon request