Kennedy Gitahi

Kennedy Gitahi SEO Content Writer & Strategist | iGaming · Tech · Legal · B2B Nairobi, Kenya | linkedin.com/in/kennedy-gitahi | kengitahi.com Profile SEO content writer and strategist with 8+ years of experience helping global brands in iGaming, B2B SaaS, legal, and tech create content that ranks, grows revenues, increases readership, and stays compliant. Combines in-depth research, domain expertise, semantic and technical SEO, E-E-A-T demonstration, and hands-on compliance knowledge to move content from ideation and briefing to first-page ranking and AI citations. Trusted in high-stakes industries where accuracy and authority aren't optional. Experience Ink Elves LTD — Nottinghamshire, England SEO Content Strategist & Writer | January 2020 – April 2025 •​ Managed end-to-end content production for 3000+ articles across casino, tech, and real estate verticals, maintaining consistent SEO and editorial quality standards •​ Authored conversion-focused campaigns for Casino Rewards Group properties (Yukon Gold, Zodiac Casino, Luxury Casino), exceeding quarterly marketing targets by 57% through AEO and semantic search optimization •​ Developed content strategies for B2B SaaS clients including UpperKey and GCore, driving first-page rankings for competitive keywords and measurable conversion improvement •​ Produced ghostwritten content for Adobe, Lenovo, and Intel affiliates, achieving multiple first-page Google rankings for high-competition short- and long-tail terms •​ Served as primary compliance checkpoint for casino, sportsbook, and gaming content against UKGC, MGA, and Ontario iGaming regulatory standards Freelance — Self-Employed SEO Content Writer & Strategist | November 2018 – Present •​ Produced 100+ articles for US law firms including Karns & Karns Personal Injury Attorneys, increasing brand visibility and inbound consultation requests by 11% •​ Built bottom-of-funnel content strategies for casino affiliates and legal marketing agencies, improving email capture and conversion rates by over 4% in 3 months •​ Designed landing page and content campaigns for tech startups, generating organic traffic growth and qualified lead pipeline expansion •​ Published and optimized content in WordPress using RankMath and Surfer SEO across iGaming, SaaS, and legal verticals Gringo Marketing — Midlothian, United States SEO Content Writer | November 2015 – December 2018 •​ Executed on-page SEO optimization across multiple client sites, improving average keyword positions from 10–15 to 4–8 •​ Produced blog posts and landing pages that served as organic traffic and conversion foundations across diverse industries Living Green Writers — Amsterdam, Netherlands Content Strategy & Research Lead | January 2012 – November 2015 •​ Sourced, trained, and managed 3 freelance writers, establishing quality standards and workflow processes for consistent delivery •​ Designed conversion assets, including landing pages, CTAs, and opt-in forms, generating 500+ leads within 2 months Skills SEO & Strategy: Keyword research (AEO / semantic search), E-E-A-T implementation, topical authority building, on-page optimization, content gap analysis, Core Web Vitals Writing & Content: Long-form articles, conversion copywriting, ghostwriting, compliance content (UKGC, MGA, Ontario iGaming, Curacao) Tools: Ahrefs, SEMrush, Surfer SEO, Google Analytics & Search Console, WordPress (RankMath, Yoast), Asana, Figma Education Diploma in Pharmaceutical Technology — Technical University of Kenya, 2012 Certifications EF SET English Certificate (C2 Proficient) — EF Set, January 2024 Content Marketing Principles for Business — SEMRush, April 2026