KENNEDY GACHIHI-| https://www.behance.net/kengachihi | https://www.linkedin.com/in/kengachihi/
GR A P H IC D E S I GN L E A D | A DV E RT I S I N G S T R AT E GI S T | U S E R E X P E R I E N C E DE S I GN E N T H U S I A S T
P RO F E S S I O N A L S U M M A RY
High-performing professional with 12 years of experience delivering high-impact work in the advertising and digital marketing industry. Skilled in
developing strong internal and external relationships to facilitate collaborative achievement of organizational goals. Confident in ability to thrive in a
fast-paced setting and leverage skills in design strategy, conceptualization, design execution, and peer review, to enable team success. Committed to
lifelong learning and going the extra mile to facilitate continuous improvement.
A R E A S O F E X P E RT I S E
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Design Strategy
Graphic Design
Web Design
Branding
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Peer Review
Email Marketing Design
Social Media Imagery Design
Remote Work Collaboration
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Competitor Audit
User Research
Wireframing
Prototyping in Figma/Adobe XD
C A R E E R H IGH L I GH T S
Advertising: 7+ years ideating, conceptualizing, and executing 360° advertising campaigns.
Team Management: 5+ years overseeing a high-performing team of creative design professionals, copywriters, illustrators and photographers.
Remote Work Collaboration: Skilled in online collaboration tools and effective communication for successful remote collaboration.
Digital Marketing: 5+ years creating social media campaigns for professionals in the wellness industry, both for educational and marketing purposes.
P RO F E S S I O N A L E X P E R I E N C E
Senior Design Consultant: Synduit, New Jersey (Remote Work Setting) | March 2017 - present
Responsibilities entailing design strategy for social media campaigns to increase subscriptions to Synduit’s Automated Marketing Software.
• Generated a 50% increase in subscriptions to Synduit Automated Marketing Software by Wellness Professionals. This led to the first ever bonus being
issued to employees due to increased revenue.
• Promoted career growth of junior designers through mentoring and gradual increase of their responsibilities within the company.
• Introduced peer reviews to promote increased collaboration and improved design standards.
Senior Art Director: Leo Burnett, Nairobi | July 2013 - February 2017
Overseeing creation of 360° marketing campaigns for a range of clients in the FMCG and Telecommunications industries.
• Recruited as an Associate Art Director and promoted into a fully-fledged Art Director only 9 months into the job due to good work ethic and talent.
• Helped Samsung dethrone Nokia as the leading phone brand in the Kenyan market, through strategic advertising campaigns and promotions.
• Led brainstorming sessions and design of big idea campaigns. Mentored junior to mid-level designers and conducted their annual reviews.
Graphic & Web Designer: Nuturn Limited, Nairobi | October 2010 - June 2013
Design, coding and maintenance of the agency website. Deliver advertising campaigns for clients in the Banking and Insurance industries.
• Created the agency website from scratch and led all digital initiatives by the agency.
• Oversaw rolling out of a new brand identity and logo for one of the leading Insurance Agencies in Kenya.
• Part of the team that won major pitches for the agency, leading to increased revenue growth.
E D U C AT I O N
Associate Degree in Design - Graphic & Web: Nairobits Design School, Nairobi, Kenya
Professional UX Design Certificate: Coursera in conjuction with Google, Online
