KENDRAH MARTINEZ
SOCIAL MEDIA MANAGER/STRATIGIST
CONTACT--
SKILLS
Engaging content creation
Content strategy
Communication
Creativity
Project management
Social media strategy
Creating short-form content
EDUCATION
High school diploma
George Westinghouse High
School-
LANGUAGES
English
Spanish
PROFILE
I’m a Social Media Manager, Marketer, and Strategist with a passion for creating
engaging and eye-catching content. I help businesses and brands grow their online
presence on platforms such as Instagram, TikTok, LinkedIn, and Twitter.
WORK EXPERIENCE
Social media manager/content creator
Semihuman.ai
November 2023
Developed and execute a comprehensive Instagram/TikTok strategy to boost
brand awareness and drive engagement
Produced and managed captivating content that resonates with audience,
including graphics, videos, and compelling copy
Analyzed performance metrics to refine strategies
Engage with our community, respond to comments, and foster a positive space
for interaction.
Collaborate on ad campaigns, providing creative input and strategic direction.
Kept our Instagram feed fresh and relevant, reflecting the spirit of the brand
Utilized understanding of social media analytics to adapt strategies based on
data insights
Incorporating trends into content strategy
Pinterest Strategist + Manager
@thenotsolimited
March 2023-Present
Account auditing (profile picture, cover image, bio, keywords, boards,
optimization of pins and boards for Pinterest search (SEO))
Preformed Competitor analysis
Defined my ideal Pinterest audience in terms of demographics and interests.
Describe how to optimize each touchpoint along buyers’ journey
Made a Content Strategy: Content Pillars, Content Topics, Content Formats,
Content Calendar
Provide a list of keywords that are the highest performing: Long-tail and shorttail keywords
Pinning fresh pins regularly
A/B tested different types of pins or content to determine what resonates most
with the audience
