Contact
-
Kendra Claudette
www.linkedin.com/in/
kendraclaudette (LinkedIn)
RebalancedYoga.com (Personal)
Online Digital Media Storyteller Actively Seeking Exciting & Engaging
Career Opportunities -- Let's chat!
Chicago, Illinois
Top Skills
Summary
Digital Marketing
Social Media
Sales Productivity
Business Acumen
Video Production
Languages
Functional Spanish
Certifications
Online Marketing Basics
Squarespace 7 Essential Training
Interaction Design Fundamentals
After Effects CC 2018 Essential
Training: The Basics
Accomplished Creative Social Media Strategist with over 8 years of
experience in the digital landscape specifically in academia, travel,
and retail digital marketing roles for global brands.
I have extensive experience in developing social media strategies,
content production, partnership marketing, influencer management,
and product launches for social engagement through online
mediums. I am a team-oriented leader who fosters a people first
culture where professional development and collaboration are
considered essential to the growth and success of the organization.
Specialties: Social Media, Brand Management, Content Strategy &
Development, Social Networking, Web Marketing, Communications,
Conceptual Design, SEO, Web Design
Duolingo Spanish Fluency:
Intermediate
Experience
Rebalanced Yoga
Digital Media Manager
July 2017 - Present
Chicago, IL, United States
• Design and maintain the website, RebalancedYoga.com.
• Create and support social media profiles and accounts to strengthen the
brand.
• Spearhead campaigns on social media platforms including Facebook and
Instagram.
• Implement marketing and promotion strategies that increase engagement
and readership.
• Ensure that the program operates within the approved budget for each
platform.
• Communicate with clients and other stakeholders to gain community support
for the brand and to solicit input to improve engagement.
• Lead classes with students from all experience levels.
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• Instruct students on correct alignment to ensure safety and efficiency.
• Assist students in their personal journeys by listening and asking questions.
• Lead private and group classes with students.
• Provide health & wellness information, voluntarily and/or upon request.
Hawaiian Electric Company
Digital Communications and Social Media Specialist
September 2017 - February 2018 (6 months)
Honolulu, Hawaii
• Provided strategic and tactical marketing support to the organization through
digital technologies.
• Provided vision, strategy, and leadership in the planning, execution, and
delivery of electronic communications projects to both internal and external
stakeholders.
• Strengthened the brand and engaged with the community through social
media by producing and creating creative and compelling content for all social
media accounts (LinkedIn, Facebook, Twitter, Medium and Instagram).
• Organized and supported community relations events and activities, including
coordination of promotional efforts through social media.
• Proactively monitored social media accounts to respond to customer service
issues, provided outage updates, and identified any issues that needed to be
addressed.
• Managed social media daily calendar and planning for execution of marketing
strategies and community engagement.
• Monitored the online presence of HECO's brand and interacted with users
while strengthening customer relationships.
• Worked with Social Media Agencies to provide solutions to our customers
and stakeholders.
• Published content on SocialChorus and LinkedIn Elevate to engage with
HECO employees.
• Utilized Hootsuite to monitor and post to various social media platforms.
• Analyzed data and conducted primary research on various online campaigns.
• Created weekly, monthly and quarterly status reports to track KPIs.
• Wrote and distributed online and print press releases to generate interest in
up-to-date company developments.
New York University
5 years
Manager, Student Technology Centers
August 2014 - August 2016 (2 years 1 month)
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New York, New York
• Developed new initiatives to support the strategic direction of the new
organization.
• Created and managed social media accounts for the brand.
• Developed content with staff and external colleagues that adhered to our
brand and style guide.
• Oversaw daily management of Facebook, Instagram, Twitter, and Tumblr.
• Implemented new social media guidelines and best practices
• Assisted in website design for new services and facilities.
• Managed worldwide marketing campaigns to increase client engagement.
• Planned, created, and established the new LaGuardia Co-op Student
Technology Center (STC).
• Developed and maintained the annual budget and operating plan to support
the program.
• Created workflows for forms and records to document program activities.
• Ordered computer hardware and software equipment through vendors for the
new facility.
Applied Computing Manager
September 2013 - August 2014 (1 year)
New York, New York
• Provided strategic direction and leadership in the delivery of enterprise-level
services to support technology-enhanced education in the areas of e-learning,
3D printing, student computing and instructional media services.
• Promoted new services and initiatives through social media outreach and
competitions.
• Assisted in designing print and online marketing collateral to increase
awareness of our services.
• Designed and maintained audio/visual configuration in the computing
facilities.
• Trained staff to support clients in our Video Production Booths and Live
Audio Production Suites.
• Strategically sought student and faculty feedback to create the “Innovation
Lab" by conducting focus groups, workshops, individual and group interviews.
• Researched and implemented innovative technologies to continually improve
our online presence.
Senior Academic Computing Environment Technician
September 2011 - September 2013 (2 years 1 month)
New York, New York
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• Consulted clients online and in person by identifying targeted solutions and
best practices.
• Organized and maintained all digital media databases for department.
• Conducted trainings and workshops to educate clients as well as staff on
advanced technologies.
• Lead creative thinking in the team and encouraged staff input.
• Facilitated computer imaging and hardware refreshes for computers in four
labs.
Education
New York University
Bachelor of Arts (B.A.), Social & Cultural Analysis
New York University
Master’s Degree, Interactive Telecommunications Program (ITP)
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