Ken Weill Lumacad

KEN WEILL LUMACAD Siquijor, Philippines Affiliate Marketing Manager | Founder of KWL Hub | WordPress & SEO Specialist PROFESSIONAL SUMMARY Results-driven Affiliate Marketing Manager with 10+ years of experience helping e-commerce and digital brands build and scale profitable affiliate programs. Skilled in affiliate recruitment, campaign optimization, and lead generation using tools like Apollo.io and major networks such as ShareASale, CJ, and Impact. Strong background in WordPress administration and SEO, ensuring seamless integration between marketing strategy and technical execution. Recognized for proactive communication, analytical thinking, and consistent delivery of measurable growth. CORE COMPETENCIES​ Affiliate Marketing • Affiliate Program Management • Lead Generation • Partnership Recruitment • Campaign Optimization • WordPress Administration • SEO & Content Strategy • Data Analysis & Reporting • Email Outreach (Apollo.io, Mailchimp) • Digital Marketing • e-commerce Marketing • Communication & Collaboration • Analytical Thinking • Problem-Solving • Time Management • Remote & Independent Work • Process Improvement PROFESSIONAL EXPERIENCE Goodshop (via Upwork), Affiliate Network Application Assistant, November 2025 - Present Supporting Goodshop in expanding its affiliate partnerships by managing applications, research, and onboarding across major affiliate networks. ●​ Submit affiliate program applications on behalf of the company across networks such as CJ, Awin (formerly ShareASale), and Impact. ●​ Research and identify which networks specific merchants belong to, using both provided and self-sourced data. ●​ Create and manage new affiliate network accounts as needed, ensuring accurate credentials and setup details. ●​ Track and organize the progress and approval status of each merchant and application. ●​ Coordinate updates on newly added merchants and provide regular progress reports to the client. AprilFTD (via Upwork), Affiliate Manager (TikTok Outreach), October 2025 - Present Supporting an Upwork client in influencer and partnership development for TikTok campaigns targeting the German market. ●​ Identify and evaluate TikTok content creators who meet the client’s specific content and audience criteria, ensuring each has an average of 20,000+ views per video. ●​ Initiate outreach to qualified creators via TikTok direct messages and email, offering affiliate partnership opportunities with monthly or daily commission structures. ●​ Maintain detailed tracking of all outreach activities, responses, and follow-up actions to ensure efficient lead management. ●​ Forward the verified contact details of interested creators to the client for onboarding and communication via preferred messaging platforms. ●​ Provide consistent reporting and updates to support the client’s campaign expansion and partnership objectives. KWL Hub, Founder & Owner, October 2025 - Present Founded and currently developing KWL Hub, a global online platform that helps shoppers save through verified coupons, promo codes, and exclusive deals from trusted e-commerce brands. ●​ Oversee website setup, technical integrations, and digital infrastructure. ●​ Lead content strategy and SEO initiatives to build brand visibility and organic traffic. ●​ Build and manage affiliate partnerships with global e-commerce platforms. ●​ Coordinate marketing campaigns and performance tracking to expand reach and engagement. ●​ Drive continuous optimization through analytics and data-driven decisions. Digital Logic (via Upwork), Affiliate Marketing Manager, August 2025 - September 2025 Supported Oxford Language Club’s affiliate program by leading recruitment, outreach, and optimization across ShareASale and in-house platforms. ●​ Designed and executed affiliate recruitment strategies that expanded partner networks. ●​ Used Apollo.io for data-driven prospecting and CRM enrichment, improving engagement. ●​ Managed onboarding and partner communication to ensure scalable campaign growth. ●​ Maintained organized records to enhance tracking and collaboration efficiency. Remotasks, 3D Lidar Annotator, August 2019 - December 2024 Performed detailed 3D LiDAR annotation and task reviews to support AI development for self-driving vehicles and smart devices. ●​ Ensured accuracy, consistency, and quality compliance for AI model training datasets. ●​ Reviewed and corrected outputs from other annotators to maintain project standards. Shane Schafer (via Upwork), Android Mobile Application Tester, November 2024 Tested a game app on an Infinix HOT 30 PLAY (Android 13) to evaluate user experience and stability. ●​ Identified and documented bugs in tutorials, gameplay, and in-app purchases. ●​ Recommended improvements for usability, engagement, and performance stability. FilAm VA, Amazon Virtual Assistant (Product Sourcing), January 2023 - February 2023 Conducted market and product research to identify profitable, low-competition items for an e-commerce store. ●​ Evaluated product profitability and supplier reliability. ●​ Negotiated favorable terms to ensure cost efficiency and product quality. CouponHubs / KLM Merchant Hubs, Website Admin & Affiliate Strategist, March 2012 January 2023 Managed and optimized a WordPress-powered coupon website to enhance engagement and SEO performance. ●​ Conducted coupon and voucher code hunting, testing, validation, and integration. ●​ Wrote and published detailed store reviews using WordPress blog tools. ●​ Regularly updated plugins and backend systems for performance and security. ●​ Collaborated with affiliate partners to expand promotions and maximize ROI. CouponDunia.in, Virtual Assistant, June 2011 - March 2012 Supported affiliate marketing operations for a coupon platform by sourcing and managing promotional content. ●​ Collected and validated coupon codes and vouchers from partner websites. ●​ Conducted performance tracking to identify top-performing campaigns. ●​ Helped optimize promotional strategies for improved conversion rates. IT-FLIPS, Software Installation and Documentation Specialist, June 2010 - July 2010 Installed and documented software applications for system tracking and analysis. ●​ Installed 20+ applications weekly and recorded directory paths and registry entries. ●​ Ensured documentation accuracy to support troubleshooting and maintenance. Previous Technical Roles (2004 – 2017) Held various roles in IT operations, technical support, and administrative services, including internet café management, software installation, data entry, and graphic design. Built a strong foundation in problem-solving, client service, and technical efficiency through more than a decade of hands-on experience. EDUCATION Asian College of Science and Technology, Dumaguete Campus, Philippines (Now known as Asian College) ●​ BS in Computer Science (1998 - 2002) ●​ Diploma in Electronics & Computer Technology (1996 - 1998) CERTIFICATIONS Digital Marketing & Advertising Certifications ●​ Google Ads Search Certification - Skillshop (Apr 2025 - Apr 2026) ●​ AI-Powered Shopping Ads Certification - Skillshop (Mar 2025 - Mar 2026) ●​ Facebook Advertising Mastery - NextLevel Digital Solutions (Dec 2024) Virtual Assistance & E-Commerce ●​ General Virtual Assistance Training - DICT Philippines (Nov 2024) ●​ Amazon Product Sourcing Masterclass - FilAm VA (Feb 2023) ●​ Remote Work Learner - CertiProf (Jan 2025) Core Professional ●​ Career Service Professional Eligibility - Civil Service Commission (Oct 2003) Additional Professional Development ●​ Additional training in digital marketing, remote work, and VA tools via multiple providers -)