Kelvin Mwangi

Kelvin Mwangi Maina PROFESSIONAL SUMMARY Results-driven Digital Marketing professional with 3+ years of experience crafting and executing impactful social media and digital marketing strategies within the technology sector. Proven ability to elevate brand awareness, significantly increase website traffic, and foster enhanced engagement through compelling content creation and data-driven campaign optimization. Expertise in leveraging analytics and design tools to achieve key business objectives and deliver measurable ROI. Adept at translating complex technical offerings into accessible and persuasive marketing campaigns that resonate with target audiences. WORK EXPERIENCE Social Media Marketing Specialist Jan 2020 - Dec 2023    Implemented and managed high-impact social media campaigns across multiple platforms, achieving a 30% increase in brand awareness and a 25% boost in website traffic. Strategically grew and maintained the company's social media presence by developing compelling content, analyzing performance metrics, and applying industry best practices. Partnered with cross-functional teams to design and execute integrated marketing initiatives that leveraged social media to achieve key business goals. Digital Marketing Manager Jan 2020 - Dec 2023   Spearheaded the development and execution of the company's comprehensive digital marketing strategy, resulting in a 40% increase in online engagement and a 20% growth in lead generation. Conducted in-depth analysis and performance reporting of digital campaigns, leveraging data-driven insights to optimize strategies and enhance overall effectiveness. Content creator and photography Jan 2020 - Dec 2023   Designed and implemented content marketing strategies that effectively leveraged social media to drive a 35% increase in traffic, engagement, and conversions. Created high-quality, compelling content for social media, email marketing, and the company blog, aligning with business objectives and audience interests to maximize impact. EDUCATION Digital skills for Africa online, Certificate in Digital Marketing Jan 2018 - Dec 2022 Orient Graphics and design complex Nairobi, Certificate in Graphic design and printing Jan 2018 - Dec 2022 Alison.com online, Certificate in Customer Service Jan 2018 - Dec 2022 Saint Albert the Great Giakaibii Boys’ High School Secondary School Certificate Jan 2018 - Dec 2022 SKILLS Technical: Social Media Strategy & Management, Content Marketing & Creation, Digital Campaign Analysis & Optimization, SEO Tools (SEMrush, Ahrefs, Google Search Console) Web Analytics (Google Analytics, Meta Business Suite), Adobe Creative Suite (Photoshop, Illustrator), Canva, Figma, Social Media Management Platforms (Hootsuite, Buffer, Later). Soft Skills: Strategic Planning, Communication & Presentation Skills, Cross-Functional Team Collaboration. Tools: Performance Metrics Tracking, Brand Awareness Building, Website Traffic Generation, Audience Engagement Strategies. REFERENCES Will be provided upon request.