WORK HISTORY
SKILLS
Purdue University, Mitch Daniels School of Business. Remote
Marketing Cloud Administrator | 1/2023 - Current
● Manage the email marketing strategy for prospective graduate
students.
● Technical Marketing Cloud support across the business school.
● Build and maintain a catalog of over 250 emails.
● Create reporting and analysis on all email journeys and campaigns.
● Optimize, A/B test, and maintain accessibility standards across all
emails.
● Speaker providing thought leadership on email marketing through
various higher education conferences.
● Team Leadership/Management
● Self-motivated
● Extremely organized
● Excellent time-management
● Relationship building
● Cross-divisional
communication
● Project management
● Asana
● Wrike
● JIRA/Atlassian
● SQL & Data Analysis
● Relational Databases
● Database management
● HTML/CSS
● Campaign management
● Google Suite
● Microsoft Office
● Verbal, written, and
interpersonal communication
● Salesforce CRM Software
● Oracle CRM Software
● Braze CRM Software
● Hubspot CRM Software
● Calendar management
● Adobe Creative Suite
Tinuiti. Remote
Senior CRM Technical Specialist | 11/2021 - 1/2023
● Project management, coordination, and organization for multiple
clients.
● Technical marketing support across various CRM platforms working
with various clients.
● Collaboration with internal and external teams on complex technical
solutions for client programs and projects.
● Create reporting and analysis on client projects to track KPIs.
Rethink First. Remote
Marketing Manager | 05/2021 - 11/2021
● Project management for all marketing divisions.
● Marketing strategy for digital and in-person conferences and events.
● Coordinate and manage all conference and event booths.
● Build and establish vendor relations for digital and in-person
conferences and events.
● Analyze and interpret data for all marketing campaigns.
● Create, implement, and track all marketing campaigns.
● Manage budget and expenses for divisional needs.
● Process improvement and implementation for project management.
iFIT. Remote
CRM & Email Marketing Manager | 12/2017 - 05/2021
● Managed the relational database for all campaigns (Salesforce
Marketing Cloud).
● Onboarded, trained, and managed a team of Email Marketing
Specialists and Data Analysts.
● Created and managed documentation on processes and best practices.
● Created, tracked, and managed campaigns cross-divisionally.
● Developed briefs and maintained project outlines and organization.
EDUCATION
East Carolina University
Greenville, NC
12/2017
MBA : Marketing
East Carolina University
Greenville, NC
05/2013
Bachelor of Science :
Recreational Therapy
Magna Cum Laude
● Created and executed email, SMS and Push campaigns for
Engagement, Retention, Onboarding & Acquisition.
● Reporting and analytics on all campaigns.
Ogden Publications. Topeka, KS
Marketing Database Manager | 06/2016 - 12/2017
● Managed the relational email database for 9 different magazine
publications.
● Analyzed and interpreted trends in lead generation.
● Completed monthly email data and revenue reports.
● Organized and managed the monthly email calendar for multiple
departments.
The Ivey. Charlotte, NC
Recreational Therapist - Alzheimer's & Dementia | 07/2014 - 06/2016
● Advocacy and education on Alzheimer's and dementia for families and
caregivers.
● Program creation and event planning for seniors with Alzheimer's and
dementia.
● Organized the Walk to End Alzheimer's group for the day center.
● Onboarded, trained, and managed all volunteers through the day
center.
CERTIFICATIONS
Salesforce Email Marketing
Specialist Certified
Salesforce Marketing Cloud
Administrator
Oracle Responsys CX Marketing
Platform Implementation
Professional
Braze Marketing Certification
SPEAKING ENGAGEMENTS
Litmus Live (October 2024)
CASE Conference (March 2025)
Purdue Women’s Conference
(June 2025)
eduWeb Summit (July 2025)
Purdue Brand Camp (July 2025)
Digital Collegium (September
2025)
