Kelsey Nickerson | Freelancer Resume

EXPERIENCE KELSEY NICKERSON MARKETING PROFESSIONAL TOAST, INC | SAN ANTONIO, TX Te r r i t o r y Ac c o u n t E xe c u t i ve | S e p 2 0 1 8 - D e c 2 0 1 8 • • Strategic creative with over 5yrs. of experience in B2B and B2C industries • Generated lists of prospective restaurants and managed the sales cycle from initial call to close Educated prospects and clients about Toast’s products and services through presentations and product demonstrations Understood competitive landscape and determined how to best position Toast in the market TWYLA | AUSTIN, TX ABOUT ME M a r ke t i n g M a n a g e r, C l i e n t E x p e r i e n c e | O c t 2 0 1 7 - J u l 2 0 1 8 Client Experience Specialist | Aug 2016 - Sep 2017 • Previously lead a team responsible for client • experience, consumer insights and retention • marketing at Twyla, a contemporary art company. Prior to that, led product marketing and lead generation for DBC Pri-Med, a leading provider of continuing medical education. • • • Consistently delivered an unrivaled post-purchase experience to clients that inspired organic advocacy and led to a return rate of less than 3% YoY Built relationships with clients to learn about their pre and post-purchase experience in order to improve the Twyla consumer journey Collaborated with B2B sales team to provide interior designers and corporate clients a level of service that diﬀerentiated Twyla from other art providers and promoted retention Designed and deployed customer surveys, conducted interviews and analyzed results to discover prospective customers’ preferences; shared ﬁndings with the organization to develop action plans and determine product market ﬁt Created and maintained automated onboarding, retargeting, and post-purchase communication ﬂows speciﬁc to consumer, designer and corporate segments Managed the development and execution of gallery activations and partnerships with the Austin community with the goal of raising brand awareness DBC PRI-MED, LLC | BOSTON, MA P ro d u c t M a r ke t i n g S p e c i a l i s t | J u l 2 0 1 5 - A u g 2 0 1 6 P ro d u c t M a r ke t i n g C o o r d i n a t o r | M ay 2 0 1 3 - J u l 2 0 1 5 TOOLS • Act-On • Adobe Creative Suite Customer.io • Google Analytics Insepclet • Mailchimp Microsoft Oﬃce • Mixpanel Salesforce • SalesLogix Sketch Provided marketing support and strategic direction to the promotional and education sales teams, increasing brand awareness and driving revenue for Pri-Med conferences, digital products, and additional product oﬀerings Identiﬁed lead generating sources and implemented multi-channel prospecting campaigns, growing the qualiﬁed leads database by an average of 8% YoY Developed and deployed all email campaigns including copywriting, list segmentation, execution, and reporting Built and executed the product marketing social media strategy by writing posts, creating trackable links within Google Analytics, scheduling, and reporting Supported promotional and educational senior sales executives by preparing presentations, contract creation and editing, and ad hoc projects as needed Designed Pri-Med conference prospectuses, product speciﬁc slicks, and case studies; ensured that sales collateral was up-to-date with metrics and consistent brand messaging KVN STUDIO | BOSTON, MA Co-Owner & Artist | 2013 - Present • • • SAY H E L LO !--310 Nueces Spring San Antonio, TX 78258 Collaborate with clients and interior designers on commissioned work Nationwide customer base including both private and corporate collections Day-to-day business operations, sales negotiations on the ground marketing EDUCATION CONNECTICUT COLLEGE | NEW LONDON, CT BA May 2013 | GPA: 3.3 Major: Studio Art Minors: Art History, Economics Honors: Dean’s Honors, Commencement Honors - Achievement in the Major: Art Student Athlete: Varsity Field Hockey | 2009 - 2012