EXPERIENCE
KELSEY
NICKERSON
MARKETING PROFESSIONAL
TOAST, INC | SAN ANTONIO, TX
Te r r i t o r y Ac c o u n t E xe c u t i ve | S e p 2 0 1 8 - D e c 2 0 1 8
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Strategic creative with over 5yrs. of
experience in B2B and B2C industries
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Generated lists of prospective restaurants and managed the sales cycle from
initial call to close
Educated prospects and clients about Toast’s products and services through
presentations and product demonstrations
Understood competitive landscape and determined how to best position Toast in
the market
TWYLA | AUSTIN, TX
ABOUT ME
M a r ke t i n g M a n a g e r, C l i e n t E x p e r i e n c e | O c t 2 0 1 7 - J u l 2 0 1 8
Client Experience Specialist | Aug 2016 - Sep 2017
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Previously lead a team
responsible for client
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experience, consumer
insights and retention
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marketing at Twyla, a
contemporary art
company.
Prior to that, led
product marketing and
lead generation for DBC
Pri-Med, a leading
provider of continuing
medical education.
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Consistently delivered an unrivaled post-purchase experience to clients that
inspired organic advocacy and led to a return rate of less than 3% YoY
Built relationships with clients to learn about their pre and post-purchase
experience in order to improve the Twyla consumer journey
Collaborated with B2B sales team to provide interior designers and corporate
clients a level of service that differentiated Twyla from other art providers and
promoted retention
Designed and deployed customer surveys, conducted interviews and analyzed
results to discover prospective customers’ preferences; shared findings with the
organization to develop action plans and determine product market fit
Created and maintained automated onboarding, retargeting, and post-purchase
communication flows specific to consumer, designer and corporate segments
Managed the development and execution of gallery activations and partnerships
with the Austin community with the goal of raising brand awareness
DBC PRI-MED, LLC | BOSTON, MA
P ro d u c t M a r ke t i n g S p e c i a l i s t | J u l 2 0 1 5 - A u g 2 0 1 6
P ro d u c t M a r ke t i n g C o o r d i n a t o r | M ay 2 0 1 3 - J u l 2 0 1 5
TOOLS
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Act-On
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Adobe Creative Suite
Customer.io
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Google Analytics
Insepclet
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Mailchimp
Microsoft Office
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Mixpanel
Salesforce
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SalesLogix
Sketch
Provided marketing support and strategic direction to the promotional and
education sales teams, increasing brand awareness and driving revenue for
Pri-Med conferences, digital products, and additional product offerings
Identified lead generating sources and implemented multi-channel prospecting
campaigns, growing the qualified leads database by an average of 8% YoY
Developed and deployed all email campaigns including copywriting, list
segmentation, execution, and reporting
Built and executed the product marketing social media strategy by writing posts,
creating trackable links within Google Analytics, scheduling, and reporting
Supported promotional and educational senior sales executives by preparing
presentations, contract creation and editing, and ad hoc projects as needed
Designed Pri-Med conference prospectuses, product specific slicks, and case
studies; ensured that sales collateral was up-to-date with metrics and consistent
brand messaging
KVN STUDIO | BOSTON, MA
Co-Owner & Artist | 2013 - Present
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SAY H E L LO !--310 Nueces Spring
San Antonio, TX 78258
Collaborate with clients and interior designers on commissioned work
Nationwide customer base including both private and corporate collections
Day-to-day business operations, sales negotiations on the ground marketing
EDUCATION
CONNECTICUT COLLEGE | NEW LONDON, CT
BA May 2013 | GPA: 3.3
Major: Studio Art
Minors: Art History, Economics
Honors: Dean’s Honors, Commencement Honors - Achievement in the Major: Art
Student Athlete: Varsity Field Hockey | 2009 - 2012
