Kelsey Neal

Kelsey Neal Wilmington, NC - //-Online portfolio: https://www.bytheseacreative.com EXPERIENCE: Stillpoint Counseling and Wellness PLLC Social Media Manager/ Marketing Coordinator(January 2020-Present) Create weekly social media content for Instagram and Facebook Create on-brand, eye-catching graphics using programs like Canva, Adobe and Over Design and write monthly Newsletters using MailChimp Write weekly blog posts focused on health, wellness and mental health utilizing SEO Engage with the company’s audience on social platforms to increase engagement, grow following and gain new clients Promote the organization within the Wilmington NC community Upwork/ Fiverr(September 2019- Present) Freelancer Remote Create on-brand graphics using programs such as Adobe, Canva and Over for my clients. Write copy for blog posts on various topics. Create a weekly content calendar for social media pages such as Facebook and Instagram Use programs such as Hootsuite and Buffer to schedule social media posts based on the content calendar. Write on-brand, engaging copy for Facebook and Instagram posts. Write up weekly marketing analytics reports with suggestions for improvement Create on-brand graphics for Facebook posts, Instagram posts and e-mail blasts. Wilmington Yoga Center(September 2019-Present) Social Media AssistantWilmington, NC Use graphic design program such as Canva, Adobe and Over to create on-brand graphics for the company’s social media pages Create promotional graphics for Yoga series classes, free intro classes and specials happening in the studio. Nutrigenetics Specialists (August 2018 - May 2019) Marketing Intern (Full-Time) Raleigh, NC • Write and edit copy for client outreach using social media (Facebook and Instagram) and blog posts • Conduct weekly analysis of marketing data which included follower count, post engagement, and likes and shares on posts. • One 5-week campaign boosted the company’s overall website visits 50%. Instagram follower count rose 7.3%, a 177% increase in accounts reached and a 334% increase in total impressions. Facebook page followers increased 3.5% • Conduct brand outreach and promotion at local events. • Work one-on-one with business owners to track results in client growth and social media growth. • Used graphic design programs such as Canva to create on-brand graphics for Instagram, Facebook and blog. • Create a weekly social media calendar and post on-schedule O2 Fitness headquarters January 2019 - April 2019 Marketing Intern Raleigh, NC • Write health-focused content for Midtown Yoga’s blog- owned by O2 Fitness • Utilize SEO to maximize online presence through company’s website and Google Business page • Assist with website design and modification using SquareSpace and HubSpot • Optimize the individual websites for O2 Fitness locations throughout the region using HubSpot The Carousel Center September 2018 - May 2019 Social Media Coordinator Wilmington, NC • Brainstorm and implement social media activities to promote the efforts of the non-profit organization. • Post daily photos on the organization’s Instagram page of the on-site therapy dog, Rudy. • Design compelling graphics to promote special events Provita Living January 2015- April2015 Social Media InternNew York City, New York • Curate content for Instagram platform • Communicate with company Instagram followers via comments, and direct messages • Create lists of hashtags to use with photos on Instagram to optimize follower growth and post engagement • Edit photos for social media using various editing programs such as photoshop, and Adobe Lightroom Education: The University of North Carolina Wilmington 2016 - 2019 Bachelor of Science in Public health • Concentration in community health + health communications · Courses in Marketing Analytics, Writing for Social Media Marketing, Strategic Brand Management, Online Marketing Strategies, Marketing Management, Nutrition, Personal Training and Macronutrients · HubSpot Content Marketing Certification Proficiencies: -HubSpot -PowerPoint -Microsoft Word -Squarespace -Google Business -Excel -Adobe Lightroom -Hootsuite -Wixx -Google Ads -Facebook Ads -Instagram Marketing -Canva -Later -Trello/ Asana