Kelly Kisengo

Personal details Kelly Kisengo Kelly Kisengo Skills Profile Quality Assurance I have over seven years of experience in content development, with a strong foundation in SEO, research, and digital publishing across multiple industries. In addition to content creation, my role has evolved to include research-driven and data-focused work, where I analyze, validate, and structure complex datasets. I combine strong analytical skills with clear technical communication, allowing me to translate research findings into accurate, usable content and systems. Spreadsheet-Based Data Modeling (Excel, Google Sheets) Education Keyword Research SEO analysis Data Analysis & Interpretation Formula Development & Debugging Trend Modeling (Linear, Polynomial, Sigmoid) Comparative Data Plotting Graph Interpretation & Validation Bachelor of Science | Forensic Science Kenyatta University, Nairobi Present MASTER OF ARTS (MA) | Creative Writing United States International University (USIU), Nairobi Jan 2023 BACHELOR OF ARTS (BA) | English Literature University of Nairobi (UON), Nairobi Jan 2020 High School Alliance High School, Nairobi Nov 2015 Control Panel Data Configuration Input / Output Variable Definition Data Constraints & Range Setting Backend Content Structuring Reference Management Systems Fitness Test Norms & Standards HTML JavaScript WordPress InDesign CSS SharePoint FrameMaker Photoshop Illustrator Cash register operation POS system operation Employment Production Assistant ExRx, Kansas Aug 2024 - Jan 2026 Joined ExRx initially as a content writer responsible for researching and writing exercise, fitness tests, and health-related content based on scientific and academic sources. Expanded role beyond writing to include data-driven production work, supporting the development, validation, and structuring of fitness test norms, and reference materials used across the platform. Conducted in-depth literature reviews of textbooks, peer-reviewed journals, and professional guidelines to verify test protocols, normative values, age ranges, sex classifications, and measurement units. Analyzed and interpreted normative datasets for fitness assessments, including strength, power, agility, balance, flexibility, body composition, and range of motion tests. Ensured internal consistency and logical progression of data. Assisted in resolving data anomalies, such as negative SD values, providing quality product recommendations and solutions to meet customer needs and exceed expectations. Created and validated comparison graphs and trend models (linear, polynomial, sigmoid) used to visualize normative data across age and sex categories. Supported the Control Panel configuration by determining appropriate Documentation and recordkeeping Sales expertise Retail merchandising expertise Inventory management Languages English Swahili French Spanish input variables, output metrics, age ranges, and constraints for fitness tests prior to system implementation. Collaborated closely with developers and editors to ensure that written content, data tables, and system logic are scientifically accurate and aligned. Organized and managed reference documentation, including creating structured folders, compiling source materials, and maintaining clear citation trails for internal review. Automotive Writer Valnet Mar 2023 - Feb 2024 Conducted thorough research on automotive topics, ensuring accurate and up-to-date information for articles. Crafted engaging and informative articles about cars, covering various aspects such as reviews, industry trends, and technical details. Sourced captivating car images to enhance the visual appeal of articles, maintaining a high standard of quality. Collaborated seamlessly with team members using Asana, ensuring efficient project management and timely delivery. Demonstrated strong time management skills by consistently meeting deadlines. Freelance Content Writer Hunter Digital Mar 2015 - Jan 2017 Produced digital and print content while adhering to project schedules. Conducted comprehensive research using interviews, data collection, and expert consultations. Executed keyword research with Google Keyword Planner, SEMrush, and search engines. Collaborated with the web design team to propose effective keywords for website optimization. Authored main texts, ensured source citations, and verified originality through Copyscape. Partnered with the internal digital marketing team to align content strategies. Performed targeted research for each article, including subjects, titles, and keywords. Uploaded articles directly to the website and social media platforms. Created engaging content for digital marketing campaigns and social media strategies. Collaborated with designers to develop visually appealing blog layouts and graphics. Copywriter Hexagon Creative Mar 2020 - Aug 2021 Developed corporate literature, press materials, case studies, and newsletters to enhance brand visibility. Created and distributed monthly newsletters to over 3,000 customers, ensuring consistent engagement. Generated web copy and SEO-focused articles, achieving a 26% increase in web traffic. Authored four quarterly press releases to promote new product launches effectively. Crafted compelling copy for corporate communications and collateral development. Senior Copywriter Cufflinks, Inc Jun 2019 - Jan 2020 Authored blogs and Twitter content for social media marketing, integrating new media with technology. Conducted research and analysis to support company and brand growth initiatives. Created online articles generating over three million page views monthly across five websites. Expanded global outreach by distributing an online newsletter to prospects in more than 50 countries. Advised companies on content and social media strategies, boosting social traffic by 40% in six months. Wrote news articles, client profiles, and marketing materials for domestic and international audiences. Freelance Writer / Consultant Watters Jan 2016 - May 2018 Generated $8 million in revenue for clients through expert consulting and writing skills. Authored global political essays published across four reputable outlets in late 2018. Increased customer sales by 10 to 25% within three months through targeted strategies. Collaborated with dedicated professionals at Watters to enhance client branding and application success.