Kelly Higa
Paid Search Strategist
Location:Praia Grande, São Paulo, Brazil |Phone:- |Email-
LinkedIn:https://www.linkedin.com/in/higakelly/
SUMMARY
aidSearchStrategistwithover12yearsofexperienceindrivingbrandgrowthandoptimizingmarketingstrategies
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acrossvariousindustries.ProficientinleveragingkeytoolssuchasGoogleAds,MetaAds,LinkedinAds,Walmart
Advertising, Microsoft Advertising, and Google Analytics 4. Proven ability in media planning, client facing,
problem solving, team management. Delivered up to ROAS 12 in SMB. Skilled in market research, consumer
behavior analysis, SEM, website and feed optimization.
SKILLS
roficient: ROI Analysis, Google Ads, Walmart Advertising, Meta Ads, Linkedin Ads, Media Buying, Media
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Planning, Research & Analysis, Marketing Strategy, Presentation Skills
Intermediate: Google Analytics 4 (GA4), Client Facing, Stakeholder Management, Client Advisory, Team
Training, Leadership
Beginner:Client Retention Skills
PROFESSIONAL EXPERIENCE
enior Advertising Strategist
S
Quartile, Philadelphia, US – Remote
January/2023 to April/2025
Core Responsibilities:
● Optimized multi-channel SMB clients' accounts to achieve profitability using Google Ads, Walmart
Advertising, Bing Ads, achieving Monthly average ROI from 3 to 12+
● Improved clients' ecommerces feeds using Quartile feed proprietary features and regular manual feed
analysis to improve organic and paid relevance
● PlannedyearlymediainvestmentbasedonGoogleAnalytics4andmediaperformancedataforforecasting
and retention purposes
● Identifiedmediaopportunitiestoincreaseclients'brandawarenessandprofitabilitytoexpandnewchannels
adoption
● Joinedregularexternalclientmeetingstoleverageresults,bringinsightsandrequestinformationontheir
business product stock, seasonality fluctuations
Key Technologies and Tools: ROI Analysis,MediaBuying,MediaPlanning,WalmartAdvertising,GoogleAds,
Bing Ads, Google Analytics4,Shopify,MicrosoftExcel,MicrosoftPowerpoint,Research&Analysis,Marketing
Strategy, Presentation Skills,Stakeholder Management,Client Advisory
usiness Intelligence Media Analyst
B
Muchmore Digital, São Paulo, BR – Hybrid
April/2022 to October/2022
Core Responsibilities:
● DevelopedweeklyandmonthlymediareportstooptimizecampaignsprecisionforGoogleandTiktokAds
media buying
● Third party agency paid media audit to leverage results according to client expectations
● Influencer analysis and integrated media campaign planning
Key Technologies and Tools:Google Ads, Tiktok Ads,Google Analytics 4, Microsoft Excel, Microsoft Powerpoint
ata Strategy Coordinator
D
Purple Cow, São Paulo, BR – Remote
July/2021 to March/2022
Core Responsibilities:
● Delivered strategic insights for leisure and luxury clients, MoM and YoY basis
● Developed paid and organic social media channels reports to guide optimization and suggest future
strategies
KeyTechnologiesandTools:MetaBusinessManager,GoogleAnalytics4,UniversalGoogleAnalytics,Microsoft
Excel, Microsoft Powerpoint
igital Media Coordinator
D
Blinks, São Paulo, BR – On-Site
Sep/2019 to Jan/2020
Core Responsibilities:
● Market search, competitor performance analysis to develop strong, established media plans focused in
brand awareness
● Campaign briefing discussion, client relationship
● Check and suggest improvements in media efforts to leverage results according to expected KPIs
● Media Team Management
KeyTechnologiesandTools:MetaBusinessManager,GoogleAnalytics4,UniversalGoogleAnalytics,Microsoft
Excel, Microsoft Powerpoint, SEM Rush, Similarweb. Team Management, Team Leadership
lient Solutions Manager
C
Linkedin, São Paulo, BR – On-Site
Feb/2019 to Aug/2019
Core Responsibilities:
● Client Service & Training: Provided comprehensive training on the Campaign Manager Tool
● Media Strategy & Optimization: Collaborated on media planning and delivered actionable tips for
campaign optimization.
● Technical Support: Troubleshooted client issues in campaign setup,optimization, and reporting
● Beta Program Management: Managed client participation in ConversationAds and Live Video Beta
Programs, including subscription, reporting and follow-up.
Key Technologies and Tools:Linkedin Ads, MicrosoftExcel, Microsoft Powerpoint
edia Supervisor
M
Rapp Collins (Omnicom WPP Group), São Paulo, BR – On-Site
Apr/2017 to Jun/2018
Core Responsibilities:
● Manage external client expectations on budget investment and outcomes
● Online and Offline Media planning for branding and performance results
● Team management
● Brazilian campaigns delivered: Mid Market, SAP Leonardo,SFSFSuccessFactors,SAPLabs,SAPCast,
Best Run
KeyTechnologiesandTools:MetaBusinessManager,GoogleAnalytics4,MicrosoftExcel,MicrosoftPowerpoint,
SEM Rush, Similarweb. Team Management, Team Leadership
EDUCATION
achelor of Communications, Marketing
B
Mackenzie Presbyterian University, São Paulo, Brazil
07/2006 to 12/2010
● R
elevant coursework: Developed media planning and media research for existing companies; artwork
briefing and communication theory disciplines.
● BachelorThesis:JuniorAgency:developedaYoYadvertisingplanningforatirefactorylocatedinSanto
André, São Paulo, Brazil.
CERTIFICATES/COURSES
etail Media,Walmart Connect, United States
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Sponsored Ads,Amazon, Brazil
Google Analytics,Google, Brazil
ICAgile Certified Professional,ICEAgile, Brazil
SCRUM - Product Owner,Instituto Vereda, Brazil
Facebook Blueprint,Facebook, Brazil
LANGUAGES
ortuguese:Native
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English:C2
pr/2025
A
Jan/2023
Jun/2021
Jan/2020
Jan/2019
Apr/2015
