Kelly Cooper

KELLY COOPER Cape Town, RSA - –-https://www.linkedin.com/in/kelly-cooper-greenwood/ Professional Profile Results-driven marketing professional with 6+ years of experience in digital marketing strategy, campaign management and analytics. Skilled in managing cross-functional projects, optimising marketing operations and leveraging marketing technologies to drive business results. Proven track record in social media growth, campaign effectiveness and building customer relationships across multiple channels. Seeking to leverage my marketing expertise and technical proficiency to support multi-regional marketing initiatives as a Marketing Administrator. Professional Experience Cloud Integration Services Pty Ltd t/a Ukuzimanya, South Africa Marketing Manager Oct 2018- Feb 2025 Developed and executed comprehensive marketing strategies aligned with business objectives across digital channels Managed marketing campaigns from concept to execution, resulting in measurable business growth and engagement Implemented and optimised social media strategies that increased corporate followers by 405% for LinkedIn, 89% for Facebook and 48% for Instagram in 2022 Proposed, managed and analysed marketing budgets, ensuring maximum ROI for all digital initiatives Collaborated with sales teams to enhance customer experience and share marketing best practices Led product launch marketing strategies, coordinating content creation and promotional activities Utilised analytics tools to measure campaign effectiveness and optimise marketing performance Oversaw customer communications across social media platforms, documenting feedback for continuous improvement Tarsus Distribution, South Africa Aug 2008 - Feb 2018 Internal Sales – Retail store manager Led daily retail operations in Cape Town store. This franchise was one of 5 locations across South Africa, managing the opening of new store from inception to completion Managed merchandise, ordering products, liaising with the product manager, overseeing inventory and stock levels Managed and entered quarterly stock takes as required by the company, ensuring products were received correctly, creating and managing reseller pricelist Directed all operations across the store, reorganising the sales floor to optimise sales and improve customer flow, enabling better product engagement Managed and directed strong sales teams, leading by example, delivering training to enhance customer service capabilities and leadership skills, recognising and developing talent, providing constructive feedback through Key performance indicators. Conducted weekly meetings to ensure sales team was on track to meet the monthly target Devised and embedded promotional and marketing strategies with long- and short-term goals and objectives, planning seasonal promotions, events and new product launches Grew strong relationships with diverse local and international suppliers Delivered exemplary customer service, responding swiftly to all customer queries, escalating concerns accordingly, working within a strong team Implemented a pricing schedule system which increased sales by 40% Pinnacle Micro SA PTY LTD, South Africa Oct 2007 – Aug2008 Lenovo product manager Delivered comprehensive product training to staff, improving Lenovo product knowledge and sales effectiveness Managed overstock and controlled inventory levels to ensure key products availability Participated actively in sales team meetings to share product knowledge and customer insights Educated staff on Lenovo product range, achieving a top-ranked product performance of 80% Technical Tools Marketing Platforms: HubSpot, Mailchimp, Canva, Figma Social Media Management: eClincher, Metricool, platform-native tools Web Development: WordPress, basic HTML/CSS Analytics Tools: Google Analytics (GA4), Google Data Studio Microsoft Suite: Word, Excel, PowerPoint, Outlook, Microsoft 365 CRM Systems: Zoho, Zendesk Qualifications and Professional Training Google Analytics (GA4) - Udemy (2024) SEO for WordPress - Udemy (2024) WordPress: Create, Design & Manage Professional Websites - Udemy (2024) Certificate in Social Media Marketing - Digital School of Marketing (2022) Certificates for Google Analytics, Ads Display, Ads Search, Digital Marketing and My Business (2022) Certificate for Microsoft 365 Fundamentals - Microsoft (2021) Key Competencies Marketing Campaign Management Project Coordination & Documentation Digital Marketing Analytics & Reporting Cross-functional Team Collaboration Social Media Strategy & Implementation Content Creation & Management Customer Relationship Management Budget Planning & Administration Brand Development & Management Additional Skills Languages: English and Afrikaans Technical Support: Familiarity with network infrastructure, IP addressing, DNS and basic security concepts Documentation: Skilled in writing internal knowledge bases and customer interaction documentation Customer Engagement: Proactive approach to addressing customer needs and building relationships Education National Diploma with practical year in Nature Conservation 2003 Matric Jan Van Riebeeck High school 1998 Interests Passionate about community outreach projects, helping animal and child centers