Kellie Duband

Kellie Telander Duband, MBA Collombey, Switzerland Open to long-distance commuting & overnight travel --linkedin.com/in/kellietelanderduband https://bit.ly/GetToKnowKellieTelanderDuband Work Permit C American Nationality Available immediately Global & Regional Marketing Leader in Healthcare End-to-End Marketing | Strategy | Integrated Campaigns| Product Launch | People Leadership Visionary leader with 12 years of marketing expertise across the US and Europe, 10 years of proven sales achievements, and 9 years of people leadership, all within MedTech and healthcare. Unique ability to craft and execute marketing strategies from A to Z, seamlessly bridging the gap between vision and implementation. A patient-centric mindset, ensuring that every strategy, tactic, customer experience, and campaign element resonates deeply with the needs of patients and their caregivers and healthcare providers. Core Competencies: Strategic marketing: developing, deploying, optimizing marketing plans using data driven insights, aligning to business objectives. Integrated Marketing: designing & executing cohesive campaigns that integrate digital platforms to in-person engagements for B2B and B2C audiences. Product launch: ranging from new product innovation, country expansion, and re-launch, exceeding KPIs. Product Management life cycle management, forecasting & inventory management, internal & customer training. Leveraging AI for Marketing Impact: data-driven insights for strategic decision-making, creative and content development, streamline processes to enhance efficiency and drive results. Behavioral Skills: Cross-functional collaboration, people leadership, charismatic and influential communicator, project management, problem solving and decision making. PROFESSIONAL BACKGROUND Mozarc Medical (former Medtronic Renal Care Solutions) April 2023- September 2024 Marketing Communications Leader, Global January 2024- September 2024 Founded and led marketing communications function, developing & implementing the global promotional strategy, aligning to brand strategy, structuring marketing operations, and creating content, campaigns, assets across congress, digital, social, medical education, field sales channels. Enhanced product visibility by launching 110+ new product and support webpages. Led the company's first World Kidney Day campaign, exceeding industry CTR by 10% and engaging 80% of the organization (1500 individuals). Aligned global messaging by creating seven claims matrices and introducing the company’s first scientific events message guide. Marketing Leader, EMEA April 2023- January 2024 Managed a regional marketing team of five through Mozarc Medical’s transition from Medtronic, developing and executing an integrated marketing plan & tactics across congress, digital, social, medical education, field sales channels to advance chronic and acute dialysis and renal access initiatives. Member of the EMEA Leadership Team. Secured leadership buy-in, designed, and launched Mozarc Medical’s LinkedIn account, boosting brand awareness and enriching company culture. Exceeded congress KPIs and strengthened KOL engagement by introducing Mozarc Medical EMEA at the European Renal Association (ERA) annual congress through an interactive booth experience and KOL event. Medtronic May 2006- April 2023 Marketing Leader, Renal Care Solutions, Western Europe February 2021- April 2023 Created and led a regional marketing team of five, developing and executing an integrated marketing plan & tactics for chronic and acute dialysis and renal access. Drove awareness and demand across congress, digital, social, medical education, field sales channels. Member of the Western Europe Leadership Team. Achieved Fiscal Year 22 revenue targets for dialyzers in Q3 through the successful relaunch of the Clearum™ HS Dialyzer. Surpassed sales pipeline goals by spearheading a comprehensive product relaunch, incorporating market research, targeted internal training, an optimized sales playbook with refined value propositions and messaging, and a robust social media and digital campaign. Enhanced new innovation launch readiness and internal efficiencies by creating a product launch framework, securing global alignment, and initiating early phases. Accelerated market readiness for a home dialysis product launch by leading ideation, negotiation, and kick off with healthcare professionals, patients, and a professional organization. Restructured EMEA marketing services (agencies/vendors/technologies/tools), reducing costs by 25%, shifting savings to demand generating initiatives. Earned High Performer Award, Fiscal Year 22. Senior Marketing Manager, Diabetes, EMEA January 2018- February 2021 Led marketing for the Type 2 Diabetes business unit, crafting and executing integrated marketing strategies and new business models in collaboration with regional and country leaders. International assignment transitioned to a permanent role. Delivered Envision™ Pro launch KPIs across 29 countries by creating an EMEA advisory board, HCP Early Adopters Group, and showcasing at the European Association for the Study of Diabetes (EASD) through an interactive experience. Achieved account adoption target for the iPro2™ App launch in 65 countries. Nominated for Marketing Excellence Award, Fiscal Year 19. Category Manager, Diabetes, Global November 2015-January 2018 Led injection port category through global strategies in upstream and downstream marketing and country launch expansion. Increased market access and improved internal and external operational efficiencies by launching the first nonprescription required product in Europe for the Diabetes Group. Launched a unique omni-channel marketing campaign, exceeding lead targets and industry CTR in the US, then expanding globally. Awarded Top Performer, Fiscal Year 17. Marketing Manager, Diabetes, International September 2012- November 2015 Executed market development initiatives and developed business strategies for emerging markets. Drove revenue growth, sales efficiency by leading commercial excellence projects in China, Japan, Russia, India. Spearheaded Korea re-entry strategy driven by market research, field visits, securing senior leadership's 'go' decision for Fiscal Year 14. Identified new market segments, strategies, tactics leading the Emerging markets strategic plan in Fiscal Year 14. Senior Territory Manager, Diabetes, Arizona, USA May 2006- September 2012 Outside Sales representative for insulin pump therapy, personal and professional continuous glucose monitors, and Carelink™ Data Management software, targeting endocrinologists, diabetes educators, primary care physicians, patients and caretakers. Awarded three consecutive Presidents Club wins, Fiscal Years 2010, 2009, 2008. Demonstrated sales leadership as a field sales trainer and selected to the field advisory board Johnson and Johnson, LifeScan November 2002- May 2006 Professional Sales Specialist II, Arizona and Iowa, USA November 2002- May 2006 Outside sales specialist, promoting the One Touch® blood glucose monitor product line, targeting endocrinologists, diabetes educators, primary care physicians, pharmacists. EDUCATION & LANGUAGES- Thunderbird School of Global Management (Phoenix, Arizona, USA) Masters in Business Association in Global Management Beta Gamma Sigma Honor Society (Top 10% of class) - University of Iowa (Iowa City, Iowa, USA) Honors Bachelor of Science, Exercise Science (Physiology and Anatomy) LANGUAGES English French REFERENCES Upon request Native Advanced (B2)