QUALIFICATIONS
A multi-year award winning product leader recognized for leading cross-functional teams that build and launch intuitive products with customer delight and innovative technology. Over 17 years of experience in team building and management, product strategy, go-to-market execution, UI/UX principles and strategies, data driven decisions, and overall company health contributions. A proven track record for leveraging all the diverse skill sets provided by the people and teams around me. Excellent communication skills, self-motivated effective and articulate influencer with honed abilities to target necessary audiences and stakeholders.
Innovative Leader & Product Visionary
Research, Data, Analytics & Insights, Decision Maker
Creative & Critical Thinking Leader
User Experience (UX) Centric Leader
Product Strategy & Roadmap Planning
Cross-functional Team Leadership
Product Planning & Lifecycle Management
Complex Problem Solver
RELEVANT PROFESSIONAL History
Director of Product Management
Ansira | April 2022 – Present
2022 Award winner for “Best Websites” in automotive industry. Recognized for our consumer websites products as well as the tools that power those sites.
Responsible for 11 product lines under my website experience team. Users range from paying customers, consumers, internal users, third party agencies, and clients.
Created and trained the product org: how to be a successful Product Manager. With my proven 360/70 product methodology I taught PM’s how to conduct market research, use data/insights, interview stakeholders to uncover pain points and translate them into actionable product solutions. How to create and prioritize a product roadmap resulting in building more thoughtfully and with less company waste.
“Best Idea Wins” philosophy is the foundation to my success. It is inclusive at its core and continually results in close team relationships, cross-team partnerships, work pride, and customer satisfaction.
Led my agile engineering teams from “Sequential” to “Concurrent” releases with the implementation of scrum. As a result, my teams released 21 products in 2022, exceeding the expected responsibly by 71%.
B2C & B2B product leader applying analytical and systems thinking into emerging technologies that advance our customer SaaS products which rely on multiple API integrations and cross platforms integrations.
Notable recent feature + customer and business impacts:
Search Results: 42% increase in overall leads | 70% of user testers overall high product satisfaction
Customer comments: “Very impressed, when can I have it?” | “Easy to use” | “Clean “
Lead requirements and product strategy by leveraging market research, establishing user stories, conducting stakeholder interviews and user testing to ensure product success.
Sr. Product Manager
Sincro, an Ansira company | May 2021 – March 2022
Award winner for 2021 “Best In Class” websites. Recognized for products built tailored to our largest customer groups including the introduction of a new platform AI feature.
Notable tooling features resulting in the following consumer engagement and business impacts:
Scalable content sharing and editing across multiple sites and hierarchy structures:
85%-time savings (1st feature) | 98%-time savings (2nd feature)
User comments: “It’s like an apple product, easy to use.” | “I’m more efficient at my job”
Product Manager
Sincro, an Ansira company (formerly CDK) | March 2019 – April 2021
Influenced and led the change on how the company builds and develops products. Below notable impacts:
Decreased time to completed #1 customer request.
Reduced customer training time and LOE to build and curate training materials.
Set the standard in the organization for the UI-UX/Engineering/Product cross-team partnership.
Created a new Go-To-Market company standard for releasing products which strengthen the relationship between our customers and customer support department.
Notable tooling features + business impacts:
From concept to completion, took the #1 customer request from 260+ clicks down to 7 to complete the task: 42% time saving.
Joining a complex and sophisticated backend to the front-end systems.
Leveraged journey mapping to deliver a superior user experience.
Agency Program Manager & Design Manager
CDK | September 2017 – February 2019
Full product lifecycle responsibilities for client builds; including brand and business requirements. Client list included: General Motors, Nissan, Ford, BMW, and MINI.
Led and managed a thirteen-person design team.
RELEVANT History
Managing Director
PNWA: member based non-profit | October 2006 – August 2015
Year one, increased memberships by 45% through membership outreach and strengthening.
Developed and launched an email marketing campaign producing 19% of event profits within 36 hrs.
Spearheaded a new product marketing campaign that increased 4th quarter sales by 39%.
Led and managed a 30–40-person team consisting of staff and volunteers.
Product Development
NFC Data | Contract (2014)
Developed product strategy and marketing positioning for cutting edge product competing against Google Wallet, Coin, and Apple Pay.
Partnered with the Design Agency responsible for the UI/UX product development.
EDUCATION & professional certifications
Washington State University | BFA in Graphic Design | 2003
University of Hawaii at Manoa | BFA in Graphic Design |-
Product Management: Building Product Strategy | Certification | 2021
UX Foundations: Information Architecture | Certification | 2021
Agile Development + Scrum: The Basics | Certification | 2021
Inclusive Mindset for Committed Allies | Certification | 2020
