Kelli Johnson

My experiences and marketing background has enabled me to creatively and effectively communicate ideas, products and services in both verbal and written form.  I earned my BBA with a focus in Marketing from Howard University in May 2004, and my Master’s Degree in Business Administration from University of Maryland University College in 2010.  My professional experience includes developing and implementing strategic marketing plans for priority service lines at the University of Maryland Medical Center Downtown and Midtown Campuses, and working in conjunction with physicians, clinical and administrative staff – from project management of advertising campaigns, collateral materials and creative projects, to planning events and analyzing market research – to support the operational goals of the Medical Center. In the course of my career, I have been able to accomplish the following: 

• Develop and implement integrated marketing campaigns to increase patient volumes
• 2020 Service Industry Advertising (SIA) Bronze Award for University of Maryland Center for Diabetes and Endocrinology “Relationship Goals” Campaign. 
• 2022 Integrated Marketing Campaign introducing the new Outpatient Tower on the University of Maryland Medical Center Midtown Campus that received over 300 website form submissions/leads.  
• Develop content marketing strategies and utilize the Customer Relationship Management (CRM) tool to capture and nurture leads along the patient journey.
• Coordinate across departments and teams to facilitate in the planning and execution of physician and consumer events to highlight programs at the University of Maryland Medical Center
• University of Maryland Medical Center Midtown Campus Outpatient Tower Ribbon Cutting - attended by 100 guests including elected officials, board members and executive leadership
• University of Maryland Center for Diabetes and Endocrinology Self Love Summit - resulting in over 75 participants  

My background also includes establishing systems of support and cultivating connections through partnerships with various nonprofits, groups and organizations.