KELLEN
MCGUGAN
Product Champion
WORK
CONTACT
Three Ways the Articulate Library Can Make Your Course Soar-
Four Incredibly Useful Features of Sprout Social
Three Steps to Smarter Ad Spends With the Facebook Pixel
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Hot Takes from Social Media Marketing World
4304 N Miller Ave
CORE COMPETENCIES
Oklahoma City, OK, 73112
EDUCATION
Customer Success Management
Teaching Best Practices
Content Creation
Customer Relationship Growth
Brand Strategy
Data Analysis
Channel Growth
Campaign Evaluation
Microsoft Office Suite
Graphic Design
National Brand Marketing Campaigns
BACHELOR OF SCIENCE:
HOSPITALITY
EXPERIENCE
2008
Oklahoma State University
CONTENT AND SOCIAL MEDIA MARKETING TEAM LEAD
Stillwater, OK
BigWing | Dec. 2017 - Present
Created engaging written and visual content for the purpose of digitally marketing a
CERTIFICATIONS
portfolio of clients, writing and editing at the highest level.
Planned and executed well-balanced campaigns by leveraging written content, SEO,
PR, social media, and other inbound marketing tactics to generate website traffic
Hubspot Inbound Marketing
Facebook Blueprint
Google Analytics
Google AdWords
SOCIAL
and leads.
Trained and lead a team of six Inbound Marketing Specialists to create high-quality,
strategic written content that meets both editorial standards and client goals.
SOCIAL MEDIA BUSINESS DEVELOPMENT & SUPPORT LEAD
BigWing | Feb. 2016 - Jan 2018
Created and delivered presentations on industry trends, standards, and best
practices in Oklahoma, Texas, Kansas, and Louisiana to customers, coworkers, and
conferences.
Wrote and contributed to multiple BigWing blogs including a blog that had the
fb.me/kellen.mcgugan
highest amount of traffic in BigWing history.
Wrote and lead multiple training workshops for both co-workers and customers on
@kellnworldpeace
linkedin.com/in/kellenm
cgugan/
content writing, Facebook ads, Twitter ads, Pinterest, content research and the
Facebook Pixel.
SOCIAL MEDIA SPECIALIST
A Good Egg Dining Group | Jan 2012 - Feb 2016
Responsible for implementing social media strategies, managing branded online communities and
cultivating new communities, and tracking and analyzing social media influence measurements.
Restaurant review website pioneer responsible for communicating with all reviewers through
Yelp, Zomato, TripAdvisor, and more.
