Kel Fabie

MARCELLE T. FABIE Mobile : - E-mail:- WORK-RELATED EXPERIENCE Founder 14:59 Digital Solutions, Inc.(2019) Specializes in digital marketing, content generation, scriptwriting, and various multimedia productions. Startup company that caters to a wide range of clients due to evolving market needs. On paper, it’s a digital agency. In practice, it’s far more than that. Copywriter Virtuous Graphics -) Wrote copy for Amazon listings to enhance their SEO and customer appeal. Did the same for product inserts, email sequences, and more. Optimized listings to maximize search terms and devised a system to address complaints from problem accounts – company still has no accounts department, so as copywriter, had to pull double duty. Digital Marketing Specialist Burger Company PH -) Came up with promotions, campaigns, and other varied executions to promote the restaurant online and even offline. Heavily involved in day-to-day operations of the restaurant until it closed in 2017. Most successes during the restaurant’s last year came about due to online campaigns, including a Wings-All-You-Can offer that resulted in unprecedented numbers in foot traffic. TV Host Bara-Bara: Anything Goes! (2015) Hosted a comedy news/talk show on PTV 4 every Mondays, 8-9 PM for one season, working closely with director and veteran actor Leo Martinez, as well as respected head writer for Mongolian Barbecue, Noel Balmaseda. Moderated discussions and conducts interviews on a wide range of topics that interest the general public. Sometimes featured magic or mentalism as part of his performance when required Established himself as an authority with the right mix of neutrality and opinionatedness, given the fact that he is doing political commentary in the government-run station. Still continues being known for his outspoken commentary thanks to his online social media accounts. Exhibited a willingness to take on roles he had never encountered or assumed in the past in order to maximize the entertainment value of the program. Digital Marketing Consultant Box Genius, LLE (2015-) Currently doing freelance consultancy for the website of Box Genius, a company that produces video clips for specials in TBS Japan. In charge of website copy, visual pegs, and assorted social media details to eventually spring forth from the project. Also incorporated best practices and similar business practices, unofficially expanding the range of the job description from marketing all the way to management and HR consultancy. Also familiarized self with the workings of the clip industry by doing a thorough analysis of all similar entities who offer mostly the same services. Company has moved to Cebu to occupy the Big Foot Entertainment offices last August, and still remains on call as a consultant, and will be in charge of the company’s weblog and social media presence to maintain its carefully crafted identity. Lead Contributing Writer ID8, Inc. (2014-) Currently doing freelance writing for the 8List, and most of his articles remain to be among the top traffic-getting articles among their writer pool. Did scripts for their highly successful webshow Str8 Up With Delamar. Also does freelance writing for a few other entities, including the Philippine Online Chronicles, Playboy Philippines, and UNO Magazine. Social Media Specialist and Head Writer ID8, Inc. -) Spearheaded the blogger relations revitalization of ID8 and Stratworks. Head writer for the 8list.ph, responsible for several high-traffic articles on the website. This is a natural extension of his years-long blogging experience. Has been part of the team that has captured both the Quill Awards for the AXE Anarchy Campaign and the Quill and Anvil Awards for 8List itself. Handles Twitter and other social media campaigns for ID8 and Stratworks, including managing celebrity personalities on a regular basis. Performed a secondary function of finding new accounts for ID8, bringing companies like Kohler and TV5 to the table. Freelance Trainer For Seminars Human Dynamic (2011-) Has performed training seminars for multiple companies, including GE, Colgate-Palmolive, and Johnson and Johnson. Covered a wide range of topics from Neurolinguistic Programming to the 5 Love Languages. Account Manager Nuffnang Philippines -) Sold blog advertising to various clients in the Philippines, including Nestle, Smart, and TV5. Originally handled events for clients who wish to hold events for bloggers before focusing mainly on sales in 2010. Frequently did product evangelism and e-ethics lectures by default regarding Nuffnang for IMMAP-sponsored seminars. Also performs crucial marketing and networking functions for the company outside of actual job description. Also handled the helpdesk for bloggers, addressing most of their concerns regarding Nuffnang.com before focusing mainly on sales in 2010. Events Manager Laughs and Gasps (2008) ,Bound and Gagged (2009), My Idea Of a Perfect Christmas Show (2010), and Thrilla 4 Matela (2011) Produced an event of magic, mentalism, music and comedy, which attracted numerous guests on each occasion. These were all fundraisers. Coordinated with sponsors, handled logistics and marketing tasks, and took care of other various considerations for all four events. Radio Personality Campus 99.5 (2008) Trained student jocks as a senior liaison between the Campus Air Force and the Aircheckers. Hosted own program from 3-6 in the morning, entitled “Rev Up”. Tasked to keep abreast of developments not only in the music industry, but even in the Philippine and Asian climate, to give more informative spiels when ad libbing. New Media Marketing Specialist Interactive Arts Services (IAS) Manila, Inc. (2007) Did online marketing for one of the leading providers of storyboards and animatics for the US and UK advertising industry.. Used multiple social networking sites as well as social bookmarking sites in order to disseminate a viral video that attracted people from all walks of life, despite being a video about U.S. Politics. Generated over 800,000 hits for the company website (www.challengeofthesuperduperfriends.com) over a span of 2 weeks. Marketing and Publicity Slycesoft Games (2005) Coordinated publicity and marketing efforts for “Away Agila”, the first Philippine-made 3D fighting game. Created promotional buzz for additional funding from potential foreign investors to help develop the game further. Hosted “U Got Game Pro 2005” as part of the official launch of “Away Agila”. Segment Producer Day Off, QTV 11 -) Produced multiple TV episodes for Day Off, from writing scripts to directing sequences to editing of specific segments assigned to him. Worked closely with EP Albert Sumaya and stars Carmina Villaroel and Pekto to deliver a unique television concept at the time. Was injured on his very first day of work, all for the sake of authenticity. Would often brainstorm with other segment producers of other television programs on the QTV Roster at the time, accelerating growth and experience in one season of service to the company. Radio Personality and Corporate Communications Officer Blockbuster Broadcasting System, Inc., WAVE 89.1 -) Hosted own radio program, 2:00-6:00 AM every Tuesdays to Fridays. This was after being paired with several on-air veterans during the 6-9 AM, 9-12 NN, and 12-3 time slots. Done several events hosting jobs in line with radio work. Conceptualized various segments, programs, and events for the station. Written scripts and done voice-overs for radio plugs for the station. Conceptualized the re-launch of “School of J.O.C.K.S.”, the WAVE 89.1 student DJ program. Was in charge of coordinating with tie-ups and exchange deals on behalf of the company. Responsible for coordinating with potential clients for the station with regards to the station's image and other similar concerns. Was on air on a regular basis with WAVE 891, during King DJ Logan’s program, The Rowdy Empire, from 2012 all the way until 2014. Freelance Host, Mentalist, Magician, Improviser, and Standup Comedian Various Companies and Organizations (2004-present) Hosted numerous weddings, parties, movie premieres, and debuts. Usually also part of the planning process of said events. Numerous clients, WAVE 89.1, San Miguel Beer, Araneta Colliseum, WWE  Smackdown, TGI Friday's, SM Malls, Globe Telecom, Sun Cellular, and so forth. Formerly a part of the Comedy Cartel and performed with Comedy Manila, the highlight of which included sharing the stage with Mr. Rex Navarrete. Founding member of SWITCH Improv, one of the active improv troupes in the Philippines. Has had numerous TV guestings in line with his magic and mentalism skills. Student DJ Trainee Radio One RX 93.1 -) Trained under Chico Garcia and Delamar Arias.. Frequently took part in RX events as a production assistant. Production Department and Events Department Audiovisual Communicators, Inc., RX 93.1 (Summer-) Assisted Chico Garcia and Delamar Arias during the course of their program. Acted as a production assistant for numerous RX events, mostly handling manpower, coordinating the hosts, and welcoming special guests to the events. Took part in planning and conceptualizing for some events. EDUCATION Bachelor of Arts Major in Communications, Ateneo de Manila University -) CO-CURRICULAR ACTIVITIES Moderator, Debate Club, Reedley International School (2008) Moderator, Philosophy Club, Reedley International School -) Moderator, Reedley Magic Circle, Reedley International School -) Co-Founder, Psychic Entertainment Network (2007-) Member, Ateneo Debate Society -) President, Young Journalists Association of Mandaluyong (2000) Editor-In-Chief, Memoirs 2000, High School Student Yearbook (2000) Don Bosco Technical College Young Broadcasters Club -) SEMINARS ATTENDED Digital Marketing: Masterclass, Garage Academy (2019) Two-Time Speaker: E-Ethics, for E-Learning Edge, IMMAP (2011) Mid-Year Sales Conference: The Sales Success Series (2011) Speaker: I-Blog 8 and 3 (2012, 2007) I-Blog 1-10: The Philippine Blogging Summit -) Philosophy of the Human Person Seminar, Ateneo de Manila (2004) AWARDS RECEIVED Anvil Award for Excellence in Digital PR Tools: the 8List, as part of the team (2014) Quill Awards for Excellence: Axe Anarchy, as part of the team (2012) Digital Filipino Awards for Minute Maid Campaign, as part of the team (2011) Philippine Blog Awards, Best Society, Politics, and History Blog (2011) Philippine Blog Awards, Top 10 Best Posts (2009) Graduated Cum Laude, Ateneo De Manila University (2004) Nominee, 11th Dean’s Awards for the Arts, Literary Essays (2004) Best Philippine Blog, the Flying Chair Asian Blog Awards (2004) Semi-finalist, Powermatch Debate Tournament, Ateneo Debate Society (2002, 2003) Finalist, Ana Alano Debate Tournament, Ateneo Debate Society (2002) Awardee, Special Award for Journalism (The first and only time it was awarded.), Don Bosco Technical College (2000) Winner, Best Student Teacher, Don Bosco Technical College (1997)