Keith Francese

Keith A. Francese Digital Marketing Manager-- Phoenix, AZ A passionate, data-driven marketing professional with eight years’ experience in creating multi-channel B2B & B2C engagement via online advertising, content marketing, SEO, social media, and email marketing. -------- SKILLS --------Content Marketing WORK EXPERIENCE MARKETING COMMUNICATIONS MANAGER, TOMMY GATE 6/2010 - 6/2018 Video production and blog development. SEO Link auditing/building, on-page optimization, & keyword research. Social Media Cross-channel customer-relationship building, branding, and advertising. Online Advertising Facebook Campaigns, Google AdWords (certified). Audience Targeting, & Engagement Optimization. Analytics SCOTTSDALE, AZ • Developed content, managed data updates, and served as website administrator for company website, www.tommygate.com • Monitored web analytics and implemented SEO initiatives • Managed company advertising campaigns • Produced company product videos • Managed production and placement of all collateral materials • Composed company press releases and B2B email newsletters • Developed strategic marketing plans and sales programs • Coordinated company events, national sales meetings, and trade shows • Collaborated on company branding initiatives • Planned, executed, and promoted multiple product launches TEACHER TRAINING INSTRUCTOR, INTERNATIONAL GRADUATE SCHOOL OF ENGLISH 8/2007 - 8/2009 • • • • SEOUL, SOUTH KOREA Developed curriculum for multiple 20-week courses Created syllabi and selected course books Conducted interviews for level placement and post-term assessment Planned daily lessons, scored assignments, composed exams, and submitted reports to the Seoul Ministry of Education (SMOE) Refinement and retention of user traffic via functionallity and content metrics. CONTENT DEVELOPER, SOGANG UNIVERSITY CORPORATION -------- TOOLS ---------»» »» »» »» »» »» »» »» Google Analytics Google Search Console Google Adwords (certified) SEMRush Moz Umbraco Wordpress Adobe Creative Suite * Photoshop * Illustrator * Premiere * InDesign »» Microsoft Office 5/2006 - 7/2007 • • • • • SEOUL, SOUTH KOREA Composed a series of EFL textbooks and interactive online program Collaborated in weekly feedback, discussion, and revision meetings Performed content research, development, and editing Collaborated with in-house illustrators and online development department Designed presentations outlining program ideology and mechanics EDUCATION BACHELOR OF ARTS - English & Creative Writing UNIVERSITY OF ARIZONA TUCSON, AZ