Keir Flavin Rowan

As a graphic designer I'm responsible for much of the information that people consume everyday. I am involved as many others in the information revolution through pictures, people look for easier ways and fast to learn about what surrounds them, the words are shortened and become symbols also in images, which will be the source of our beliefs, knowledge and culture. It is how my responsibility as a professional takes a lbigger role; I, not as a creator of images but as a creator of information, which will only have real meaning in the moment that we are aware that everything we do is by and for the people.

The responsibility of the designer brands and influential communicators in general, is even greater because we have to create quality content.

As a professional I am aware that the role of design in society is nothing but improve what surrounds us.

I believe in responsible design, a design that brings to people and also has aesthetic sensibility and soul.

The relevance of the logo hung at the entrance of a business, the display packaging and collaborator uniform are small pieces with the power to improve our environment, the people and our brand.