Keeva Cummins

Keeva Cummins Leiden, South Holland, The Netherlands |--| in/keeva-cummins-digital-marketing-manager D I G ITA L MA RK E TI N G MA NA G E R L ea di ng La r g e- Sca le E- com m er ce D i g i ta l Acti va ti on Pla nni ng & O per a ti ons PROFESSIONAL PROFILE Experienced and results-driven Digital Marketing Manager with a proven track record in e-commerce and B2C environments. Leveraging 7+ years in digital campaign management as a Digital Activations Manager with specialty in SEM, SEO, SMM and CRO, achieving a 214% conversion boost and driving $1.4M+ revenue growth across EMEA markets. Demonstrated expertise in performance marketing that ensure success of digital activation strategies, showcasing a proven track record in maximizing market success. Excel in managing cross-functional teams and collaborating with diverse stakeholders to deliver measurable results, including substantial increases in conversions, user engagement, and revenue generation. CORE COMPETENCIES Digital Marketing Management │ B2C Marketing │ Digital Activation Strategies│ SEO │ Paid Advertising │ Email Marketing │ Analytics and Data Analysis │ E-commerce Management │ Customer Relationship Management │ Digital Advertising Trends │ Project Management │ Consumer Engagement │ Budgeting & Reporting │ Stakeholder management Communication & presentation │ Team Leadership Technical Skills Marketing and Analytics: CRO (Hotjar, Ceros, Pardot, Adobe), Marketo/Pardot, SEM, Capterra/G2, SEMrush/Yoast/Ahrefs Data and Analytics Tools: GSC/Google Analytics 4, Salesforce/Looker/Data Studio, Google Search Console Content Management: Canva/Bynder/Ceros, WordPress, Shopify, PathFactory Collaboration: Excel/PowerPoint, Asana/Monday, HubSpot/Mail Chimp PROFESSIONAL EXPERIENCE Digital Marketing Manager Jan 2024 – Present Bizzdesign • Building reports, presenting campaign performance metric and providing ideas for optimising and improvement • Leading go-to-market strategies for new product launches and orchestrated omnichannel campaigns, enhancing sales funnel effectiveness. • Managing agency relationships, setting clear KPIs and quarterly objectives • Managing and tracking budget for paid ad campaigns, contractors and 3rd party resources to maximise ROI. • Leading and coordinating internal and external teams. • Managing and implementing SEO strategy. • Overseeing content strategy and collaborating with customer success, product and sales teams to ensure alignment with content planning. Digital Marketing Specialist Oct 2022 – Jan 2024 Bizzdesign Bizzdesign is a leader in the enterprise architecture industry. B2B Saas. • • • • • • Developed and implemented comprehensive performance marketing strategies at BizzDesign, focusing on optimizing digital content across channels (SEM, SEO, SMM, Content, Email, and Video) Managed agency relationships, ensuring alignment with strategic goals and contributing significantly to campaign success. Built email campaigns, landing pages, forms, and transition pages within Pardot CRM, integrating seamlessly with the tech stack. Utilized SQL for data analysis, driving informed decision-making towards pipeline goals and optimized digital campaigns. Managed cross-brand and cross-campaign digital performance, aligning initiatives with global marketing objectives. Led a dynamic team of stakeholders, fostering collaboration and innovation to achieve marketing objectives. PROFESSIONAL EXPERIENCE Digital Marketing Specialist May 2022 - Sept 2022 Clio Cloud Based Technology Clio is the leading cloud-based legal practice management software B2B SaaS (my tenure at Clio concluded due to a company-wide restructuring) • • • • • • • Led performance marketing plans spanning paid advertising, CRO, and SEO in the EMEA region, achieving targeted results. Optimised campaigns and built creative variations leading to a 28% increase in conversion rate month over month. Built out and executed new paid social campaigns with new media content and achieved our lowest Cost Per Lead ever (62%) for a demand gen campaign. Implemented A/B tests to the company pages and increased visits to our sign-up page to 225% and as a result this led to a 54% increase in conversions. Created dynamic forms and tailored campaigns within Marketo CRM to effectively engage and convert target audiences. Developed reports in Looker Studio for comprehensive performance tracking, presenting actionable insights and identifying optimization opportunities to the team. Daily ad optimisations and conversion tracking, reporting on insights and collaborating with bdrs. Digital Marketing Specialist Agency Media B2C Digital marketing agency (Website and SEO) • • • Jan 2020 – Apr 2022 Managed 30+ clients eCommerce strategy in consumer goods, manufacturing, sports, wellness and retail. Managed team of 12 contractors (developers, designers, strategists). Developed digital strategy and created internal processes for efficient collaboration. Digital Marketing Lead Sept 2017 – Nov 2020 Affinity Affinity is an IT recruitment and consulting organization that supports enterprise level clients across North America. • • Lead, managed and optimized performance marketing campaigns on LinkedIn and Google. Responsible for website management and SEO strategy. Global Competitive Campaigns Feb 2023 – Ongoing • Initiated and led three targeted competitive take-out campaigns, collaborating with industry experts to craft unbiased, targeted messaging. Executed campaigns across PPC platforms (LinkedIn, Google, 6sense), complemented by email, organic social media, and webinars. • Generated 1.4M+ in pipeline revenue since launch. • These campaigns position Bizzdesign as the preferred enterprise architecture management solution, providing an objective comparison and showcasing our strong industry presence. KEY HIGHLIGHTS Digital Optimization & Data Analysis • Generated 214+% increase in conversions, 77% increase in users, 75% increase in sessions YoY, showcasing the effectiveness of strategic design combined with content optimization. • Implemented A/B tests to a company pages and increased visits to sign-up page to 225%, resulting in a 54% increase in conversions. • Developed 14 SEO and CRO-optimized website pages to increase organic traffic and boost landing page conversion rates. Team Leadership and Management • Managing cross-functional teams, including consultants, stakeholders, SEO specialists, developers, designers, and copywriters, in the execution of global marketing campaigns. • Promoting transparency with collaboration among diverse skill sets to achieve success. • Efficient escalation management and implementation of comprehensive project objectives for a high-performing team. Go-to-Market Strategies and Campaign Management • Leading go-to-market strategies for new product launches and orchestrating omnichannel campaigns, enhancing sales funnel effectiveness. EDUCATION Bachelor of Business with Marketing (Honors) 2015 – 2016 Bachelor of Events with Public Relations 2012 – 2015