Keerti Dubey

Keerti Dubey-| - | Dublin, Ireland https://www.linkedin.com/in/keerti-dubey-2802 PROFESSIONAL SUMMARY Strategic and data-driven Business Analyst with 6+ years of experience delivering impactful analytics, business strategy, automation insights, and process optimization across healthcare, SaaS, supply chain, and compliance-driven environments. Proven track record in designing and delivering BI solutions, data visualizations, and actionable reports, with expertise in strategic roadmaps, business case development, and operational analysis using customer segmentation, predictive modeling, and performance benchmarking. Adept at translating complex analyses into actionable business narratives, and communicating business insights to technical and non-technical audiences. Proficient in tools like Power BI, Advanced Excel, Tableau, SQL, Alteryx, and Power Automate. Strong analytical skills, and a customer-centric approach. WORK EXPERIENCE Data Analytics Lead | Ornua, Ireland | Jan 2025 – Present Leading analytics of KPI by integrating SuccessFactors with Power BI and ETL tool (Alteryx), enabling real-time insights and reducing reporting time by more than 40%. Developed reports utilizing Power BI and Excel, using DAX and M-Coding for advanced analytics and machine learning modeling. Designed and implemented surveys and stakeholder interviews, generating insights that led to a 25% improvement in reporting relevance. Developed business cases and cost-benefit models to justify the reporting enhancements. Senior Business Analyst | Merative, US (Remote) | Jul 2022 – Jan 2025 Led data analytics projects that filled critical gaps in business processes, resulting in a 16% increase in client business gains and enhanced operational efficiency. Conducted in-depth competitor and financial data analysis to identify market gaps, leading to optimized pricing strategies and unlocking new revenue opportunities in 8 underserved segments internationally. Leveraged Adobe Analytics to predict and analyze customer usage, proactively flagging insights with CSM to drive increased customer engagement and reduce churn by 55%. Implemented BI reporting automation to generate real-time, data-driven insights, enhancing pipeline visibility and decision accuracy in Salesforce and Power BI dashboards (DAX), boosting data accessibility by 60%. Led revenue auditing and financial modeling using Advanced Excel, delivered variance analysis and recovering $90K+ from missing renewals. Conducted text and sentiment analysis on client feedback surveys, increased client satisfaction by 25% by analyzing the pain points and resolving them by Agile methodology of product development. Expanded US market presence in the Academic sector by leading whitespace mapping, customer segmentation, and targeted marketing, gaining 15+ clients in 2 quarters. Delivered compelling stakeholder presentations and actionable business insights from healthcare datasets to SLT, driving a 20% increase in data-driven decisions. Business Data Analyst | Trulioo, Ireland | Nov 2021 – Jun 2022 Created dynamic Tableau dashboards using calculated fields and AWS Redshift data models, enhancing real-time visibility into key performance indicators and boosting decision-making efficiency by 20%. Collaborated cross-functionally with tech and marketing teams in an Agile environment, using JIRA to reduce delivery timelines by 25% and improve sprint predictability. Supported compliance and fraud prevention initiatives by aligning dashboards with regulatory needs. Insights Analyst | Profitero, United Kingdom | May 2021 – Nov 2021 Boosted client’s product visibility and search by up to 30% across e-commerce platforms by conducting product and competitor analysis and recommending pricing, content, imagery and keyword optimizations using data-driven insights. Delivered a 12% uplift in SKU conversion by leading product page diagnostics and customer sentiment analysis, collaborating with cross-functional teams to improve digital shelf performance through SEO enhancements. Developed marketing dashboard in BI and Google BigQuery to analyse customer experience and key conversion drivers for improving brand awareness and value. Supply Chain Business Analyst | Reliance Retail, India | Jul 2019 – Aug 2020 Improved supply-demand alignment by 40% through SAP ERP data analysis and JIT optimization. Applied root cause analysis to reduce operational costs by 30%, enabling leaner workflows & high efficiency. Supported Agile delivery processes and implemented continuous improvement practices across teams, increasing operation efficiency by 20%. PROJECTS Product Model Program: Led product analytics initiatives using SQL and Power BI, Tableau to identify usage patterns and pain points, driving feature improvements that increased customer satisfaction by 20% and supported product-led growth strategy. Energy consumption using predictive analytics: Used time-series forecasting model ARIMA in Alteryx to forecast energy consumption in urban areas, increasing the forecast accuracy by 18%. Market Landscape Analysis: Conducted market mapping for IQVIA using competitor benchmarking and customer analysis in Tableau to expand their foothold in Ireland. Customer Segmentation Framework: Developed AI clustering models to support marketing personalization and loyalty targeting, increasing campaign effectiveness by 15% and driving a 10% uplift in customer lifetime value. EDUCATION MS. Business Analytics - National University of Ireland Maynooth | Sept 2020 – Aug 2021 BE. Electronics and Telecommunication - Mumbai University | Jun 2015 – May 2019 SKILLS Data Visualization & BI Tools: Power BI, Tableau, Qlik, Advanced Excel, Power Query, DAX, VBA Analytics & Programming: Python, R, SQL (PostgreSQL, AWS Redshift), Google BigQuery, Alteryx, MS Access, Predictive Modelling, Machine Learning CRM & ERP Systems: Salesforce, MS Dynamics CRM, SAP (ERP), SuccessFactors Automation & Data Ops: Power Automate, Power Apps, Robotic Process Automation (RPA), Adobe Analytics Project & Product Management: Agile, JIRA, Monday.com, Stakeholder Engagement, Strategic Road mapping, Lean Six Sigma Data Governance & Compliance: IT Quality Standards, Data Compliance, Risk Management, Financial Auditing CORE COMPETENCIES / SOFT SKILLS Strategic Thinking | Analytical Problem Solving | Leadership & Team Development | Stakeholder Management | Data Storytelling | Cross-functional Collaboration | Process Optimization | Cost Analysis & Margin Improvement | Adaptability | Customer-centric Analysis | CERTIFICATIONS Lean Six Sigma Certification Project Management Certification – Google and Microsoft Business Intelligence Analyst Course AWS Glue Salesforce Business Analyst SQL for Data Science