KAYLIE PEARSON
3720 W. Beverly Drive, Dallas, TX 75209 • - •-
Professional Summary
Dedicated event marketing professional with over five years of experience in managing marketing strategies and planning
special events. Areas of marketing expertise include content development and brand management. Advanced knowledge
of Adobe Creative Suite and Microsoft Office.
Skills
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Marketing and advertising
Copywriting and editing
Social media expertise
Event planning
Brand development and management
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E-mail and direct mail marketing campaigns
Client relationship management software
Graphic design and website design
Business development
Adobe Creative Suite and Microsoft Office
Work History
Marketing Consultant & Graphic Designer, 08/2018 to Current
On Point Marketing Company– Dallas, TX
• Worked closely with clients to develop, implement and manage all print and digital marketing collateral.
• Designed website layouts, templates and unique branded looks.
• Directed and coordinated marketing activities and policies to promote products and services.
• Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
• Worked closely with clients to identify needs and challenges and provide solution-oriented marketing strategies.
Marketing & Event Coordinator, 06/2017 to 11/2018
Mid America Mortgage, Inc. – Dallas, TX
• Developed and executed all marketing, advertising and public relations strategies.
• Coordinated all marketing and communication materials including writing, designing and editing.
• Drafted and managed print, online and social media communications designed to promote the company's brand,
image and values.
• Planned, organized, coordinated, promoted and facilitated special events including charity, corporate and educational
events.
• Prepared and designed all marketing collateral for events including the social media content, event websites and
invitations.
• Developed and managed the company's website and coordinated social media content and developed ads targeting
specific users for key promotions.
Continued
Work History (Continued)
Fundraising & Event Coordinator, 03/2015 to 08/2015
Warrior Angels Foundation – Grapevine, TX
• Designed promotional materials to raise awareness and fundraising contributions for the Foundation and its work.
• Developed and implemented marketing campaigns targeting donors.
• Identified prospective donors and grant opportunities allowing WAF to increase its impact.
• Attended special events, acting as a representative of Warrior Angels Foundation and making new contacts with
possible donors.
Assistant to Athletic Development, 06/2014 to 12/2015
University of Arkansas – Fayetteville, AR
Assisted in the planning of major gifts for capital projects, scholarship endowments, and position endowments by
providing key support to the Assistant Athletic Director for Development. Oversaw day-to-day office operations,
managing the athletic development budget and office calendar. Facilitated collaboration between athletic units to
coordinate special events. Efficiently processed major gifts and pledges to athletic development for University
Advancement and the Razorback Foundation.
Key Accomplishments:
• Cultivated relationships with alumni and donors by assisting in stewardship efforts for the University.
• Increased major gifts to the University by collaborating with senior administrators, University Advancement staff,
and Razorback Foundation staff to identify and reach out to major gift prospects.
• Successfully oversaw all measurable objectives for the Never Yield Campaign, a $213 million campaign for the
Department of Athletics.
President & Editor-in-Chief, 01/2013 to 05/2014
Her Campus Media – Fayetteville, AR
Successfully launched Her Campus Magazine, directing operation of the online publication and social media outlets for
the Arkansas Chapter. Led recruitment efforts to build and train a reliable staff. Designed and implemented marketing
plans to promote and drive public interest in the publication. Produced engaging and creative content on a weekly
schedule in addition to reviewing and editing all content submitted for publication.
VPIII - Recruitment Chairman, 01/2011 to 12/2012
Zeta Tau Alpha – Fayetteville, AR
Selected to lead the recruitment process of over 1,400 individuals for Zeta Tau Alpha. Served as a model for excellent
presentation of ZTA, fostering positive impressions and strong public image of the fraternity. Coordinated opportunities
for active members to build genuine relationships with potential new members. Designed promotional materials, procured
supplies, and negotiated with external vendors, operating within a budget of $70,000.
Education
Master of Education: Sport Management, 2016
University of Arkansas - Fayetteville, AR
Bachelor of Arts: Journalism, Advertising/Public Relations and Editorial/News, 2014
University of Arkansas - Fayetteville, AR
Chancellor's and Dean's List
Kaylie Pearson
3720 W. Beverly Drive, Dallas, TX 75209
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