Kayley Maxwell

Kayley Maxwell Curriculum Vitae Email Portfolio Website :- : http://kayleymaxwell.co.uk PERSONAL PROFILE A committed and driven Business Management graduate with a First Class Hons. degree from Cardiff University, and a Finalist of the Undergraduate of the Year Awards 2016. Experienced in working for large (FTSE 100) businesses as well as start-up organisations, with a particular focus in digital marketing and consultancy. I am a dynamic and confident communicator with proficiency in several European languages and have experience of working abroad. Being results-orientated, I have a high level of analytical competency, solid organisational and planning skills as proven by high grades achieved throughout my academic career. SKILLS SUMMARY Languages: Italian (business level), French (conversational), & Spanish (good understanding) Business development and marketing consultancy Google Analytics and Google Adwords certified Online marketing and social media engagement expertise Proficiency in SEO and PPC Content Marketing expertise Website creation and development – experience of using tools such as WordPress, Wix and BigCommerce. ICT Skills (including MS Office, Social Media Services, Windows and Apple Software, Adobe Cloud and Video editing software). EDUCATION AND QUALIFICATIONS Cardiff University, BSc Business Management, First Class Honours -) Modules included: Marketing and Strategy, Statistical Analysis and Research Methods, Corporate Reporting and Finance, Entrepreneurship and Small Business Development, Strategic Management, Organisational Analysis and Change. Farnborough Sixth Form College, A Levels -) Economics (A), French (A), Italian (A), Mathematics (B), Spanish [AS Level] (A) EMPLOYMENT HISTORY SEO ANALYST, Blexr March 2018 – Present Blexr is a performance marketing company within the iGaming sector, based in Malta. Focused particularly on search marketing, web design, web development and UX, Blexr obtains leads for their partners within the casino, betting, poker and forex industries. Key responsibilities: As SEO Analyst my role involves developing and executing SEO strategies and campaigns, in order to improve search engine rankings and drive traffic to the websites. The role involves both on page optimisation, such as performing keyword research and undertaking content changes, as well as off page optimisation, such as link-building and outreach activities. Other responsibilities of my role include: Performing regular SEO analysis and whole site audits Presenting recommendations for optimisation of content and architecture Implementing content and site changes in cooperation with web development and site management Monitoring and reporting on progress and developments for sites. Co-operating with co-workers and external partners to ensure best SEO practices are met Keeping best practice guidelines updated for colleagues including content managers, web developers and graphic department DIGITAL MARKETING MANAGER, KDS Digital January 2017 – March 2018 KDS Digital is a digital marketing agency, particularly targeting smaller businesses and start-up companies to help them increase their digital marketing presence. Key responsibilities: As Digital Marketing Manager, my role focuses on managing various services offered to our clients, including: Creating marketing strategy plans and providing analytic results and continuous recommendations for each client. Social media management of clients’ social profiles, including improving brand awareness and engagement of consumers, as well as advertising on such platforms. Creation of artwork for advertisements and websites, as well as the creation of emailers and company newsletters. Management of improving clients’ websites regarding content marketing, search engine optimisation, conversion rate optimisation and the user experience of the website. See website portfolio for examples of work. Key achievements: Website CTR for a client increased by 86% within the space of 3 months Engaged followers of a client’s social media page increased by 249% within the space of 1 month Advertising campaign for a client reached over 11,000 people, 98 people clicked through to the website (with an average cost of the company’s products at £15), and only £58 was spent in total on the campaign SEO AND PPC EXECUTIVE, AX Hotels September 2017 – December 2017 AX Hotels is one of the largest luxury hotel operators in Malta, forming part of AX Holdings Ltd. The group comprises six hotels, in various locations across the island. Key responsibilities: As SEO and PPC Executive my role involves managing the PPC campaigns for all the six hotels within the AX Holdings Group, with the aim to maximise ROI. I am also responsible for both on and off page optimisation of the six websites, in order to improve search engine rankings and drive traffic to the sites, as well as managing budgets and revenue targets from SEO and PPC for the Group. As a result of my previous experience within other areas of digital marketing, I also undertake other responsibilities, such as: Email campaign management  Conversion rate optimisation  Social media boosting and advertising  Creation of artwork for display campaigns  Content creation for website articles to create new updated content  Key achievements: Increase of average website position within search engines from 30.9 to 9.2 within 2 months, an increase of 21.7 places. Website visibility increase of 7.48% within 2 months Conversions from search campaigns demonstrated a return of over 33 times the original budget within the space of 4 weeks. Conversions from display campaigns demonstrated a return of over 19 times the original investment within one month. DIGITAL MARKETING EXECUTIVE, Schokolat Ltd 2016 –2017 Schokolat Ltd is a manufacturing company that sells chocolate products. Key responsibilities: Develop, analyse and report on strategic campaigns that focus on improving customer engagement and retention. Managing digital campaigns from conception to completion  Creating customer engagement strategies and messages Implementation of analysis tools and heat maps to analyse the customer journey Implementation of an email marketing plan  Creating content briefs for new ideas Research into industry trends Development of polls and surveys to better understand the customer experience Producing monthly statistical reports Interpreting data and building dashboards within Google Analytics Key achievements: Maximising online revenue, in particular through a better understanding of the customer journey, as well as through the optimisation of display advertising, PPC, and website content for SEO purposes. Overall increase in website traffic and social media followers. A recent advertising campaign demonstrated an increase from 45 page sessions to 297 page sessions within 2 weeks. PEOPLE SERVICES INTERN, ConTe.it, Admiral Group August 2016 – September 2016 ConTe.it, based in Rome in Italy, is a company within the Admiral Group and offers various insurance products, mainly focused on that of vehicle insurance. Key responsibilities: Re-design of the company’s recruitment website Competitor analysis of website designs Writing website content Translation of internal development courses from English to Italian Key achievements: Translation of internal development courses were uploaded onto the company’s intranet and are now accessible to all employees. Website re-design wire frame sent to the IT department during my final week of my work placement, to be created and made live. MARKETING INTERN, Admiral Insurance January 2016 – June 2016 A subsidiary of the Admiral Group, Admiral Insurance offers various insurance products and is the only FTSE 100 company located within Wales. Key responsibilities: Gathering insights from customers about the company’s website, creating recommendations and feeding these back to the Marketing department Changing and creation of new landing pages Creating content briefs for new website ideas Research into competitor analysis Writing articles for the website Producing daily statistical reports Key achievements: Online polls created to gather customer feedback received 46,583 responses and were continued to be utilised after the end of my internship period. After 3 months of designing the landing page for the `Classic Car Insurance’ product, and creating the content for this page, the page went live on the company website in June 2016. An article written for Diamond received 2,801 page views within 3 months, and was one of the top 10 content pieces for Admiral in April. This article also helped with the website’s SEO rankings by creating authoritative content. STRATEGIC GROWTH INTERN, BLI International Ltd January 2016 – January 2017 BLI is an international consultancy firm specialising in supporting growth between the United Kingdom, Canada, the United States, Australia and New Zealand. Key responsibilities: Undertaking high level research into the funding available within Canada for international trade missions for businesses resident in each of the ten Provinces. Structuring of a trade mission package based on this information . SALES and MARKETING, Schokolat Ltd June 2013 – December 2015 Schokolat Ltd is a manufacturing company that sells chocolate products. Working as a sales representative at several Christmas and summer markets selling chocolate products. In particular, acting as Event Manager for Schokolat at Cardiff Christmas Market in November-December 2015. This role included all event management logistics, temporary staff recruitment and event co-ordination. Other work includes international research for potential suppliers and liaison with international companies. SALES ASSISTANT, Marks and Spencer PLC 2012 – 2013 Marks and Spencer is a British multinational retailer, and is a constituent of the FTSE 100 index. Working at one of the flagship retail outlets for M&S, I was employed as a Sales Assistant in various departments including Lingerie, Childrenswear, Food and Customer Services. Key responsibilities included: Pricing, POS transactions, stock control, merchandising, customer services. ACHIEVEMENTS Finalist of the Future Business Leader Award, Undergraduate of the Year Awards 2016 Duke of Edinburgh Silver Award Google Adwords and Google Analytics certified Student Representative for Business Management at Cardiff University, 2017 OTHER/PERSONAL DETAILS Interests include: Other: In my spare time I enjoy several sports including skiing, scuba diving and judo. I have achieved a BJA Brown Belt in judo and was a member of the Hampshire judo squad. I won the Surrey Youth Games for two years running and competed at UK national level. I am a keen traveller and have visited numerous countries in Europe, Africa, North America and Asia. I have an interest in current affairs and have been selected to debate current political issues with MPs at the House of Commons, meeting the then Chancellor of the Exchequer (The Rt. Hon. George Osborne C.H. M.P.). Full, clean UK driving licence. REFERENCES References available upon request.