Kaylee Reppel
4107 Ilex Cir., North Palm Beach Gardens, FL 33410 --
linkedin.com/in/kayleereppel/ kayleereppel.pb.online
Marketing Coordinator ~ Social Media Management
Summary Qualification
Highly strategic and innovative professional with 4+ years of experience in marketing, branding, social media, business management, content creation, and concept development. Reputation as a self-directed professional with excellent technical, analytical, and management skills. Manage and prioritize multiple simultaneous responsibilities effectively. Excel in creative marketing and campaign execution while offering invaluable experience producing innovative growth in social media and events. Proven ability in developing and customizing strategies to increase sales volume, market share, and brand’s virtual visibility. Recognized as a visionary adept at providing the highest level of advertising, engagement, brand awareness, and product & event launches.
PROFESSIONAL EXPERIENCE
Administrative Assistant & Social Media Coordinator, Strategic Marketing Palm Beach Gardens, FL October 2019-Present
Assistant to CEO of company. Coordinate creation and scheduling of social media content for agency clients.
Manage busy calendar, daily to-dos and arrange meetings for company’s CEO as well as provide administrative support to company Vice Presidents and account managers.
Coordinate the scheduling and execution of all monthly content calendars for the agency’s clients.
Write, create and edit engaging monthly social media content calendars to meet the needs of the agency’s clients.
Assist in managing and maintaining all active social media accounts across various platforms.
Provide support on various research projects as needed.
Social Media & Event Coordinator, Pottery Barn Kids Palm Beach Gardens, FL March 2019-October 2019
Post weekly to store’s Instagram account about events, sales, and store news. Run the planning and execution of in-store events.
Utilize the benefits and best practices of major social media platforms to provide strategic social media experience.
Arrange and schedule email blasts and social media posts on specific dates and times according to cognitive reports.
Work with the team to meet daily sales goals and assist in outreach to new and repeat customers for events and news.
Build successful digital marketing campaigns by identifying the needs of the store and delivering articulated social content.
Develop, strategize and execute campaigns to promote upcoming events and programs to ensure productivity.
Marketing Assistant, Prep Obsessed Palm Beach Gardens, FLJanuary 2018- March 2019
Created and produced relevant contents and concepts according to the defined goals and target of Prep Obsessed.
Wrote and edited engaging social media posts for Instagram and Facebook to boost awareness on social media.
Assisted in planning and content creation for all social media platforms. Arranged the production of Facebook Live sale videos, including video room and product set up, writing show notes, and helping monitor live comment feed.
Maintained business relationships with influencers by proper execution of plans and providing support as needed.
Worked with supervisor to greatly increase the Instagram followers by at least 5K+ while employed with the company.
Spearheaded production of Facebook Live video for "live sales" including marketing, set-up, research, and event assistance.
Marketing Intern, Cultural Council of Palm Beach County Lake Worth, FL October 2016-September 2017
Managed media budget, processed invoices and purchase orders. Handled social media posts on Facebook, Twitter, and Instagram.
Facilitated the effective execution of nationwide marketing campaign promoting the arts and culture in the county.
Cooperated with the marketing team and performed administrative tasks including event planning and management.
Handled the data collection, organization, and compilation of marketing metrics to maintain market progress awareness.
Applied market industry knowledge to contribute invaluable creative input in critical company content design goals.
Sales Associate, Loft Palm Beach Gardens, FLMay 2012- April 2017
Helped customers with merchandise, operated POS computer system, sold products and applied inventory control procedures.
Demonstrated professional customer service by assisting clients from looking through the displays up to the buying process, answered questions regarding the items and recommended products based on their needs and desires.
Maintained the location's orderliness and appearance, as well as assisted shoppers in locating specific merchandise.
Cross-trained as a cashier and was called upon to run a register at the front of the store or on a remote location.
Gained expert knowledge about products and discounts to help with store-wide sales campaigns and special promotions.
Intern, Historical Society of Palm Beach County West Palm Beach, FLJanuary 2016- October 2016
Performed administrative duties, accurate data entry, and analyzed visitor information for grants the museum received.
Assisted in event planning and fundraising coordination and used social media to market and promote upcoming events.
Evaluated procedures, created and enhanced analytical tools, and implemented process improvement projects.
Participated in providing adequate solutions to the museum and the project needs and the fundraising events.
Intern, Driven Entertainment Group Fort Lauderdale, FLSeptember 2012-September 2013
Checked in attendees and panellists, sold tickets at music showcase, and provided assistance as needed at the conference.
Reviewed bands for tours and music conferences, coordinated with contacting potential sponsors and panellists.
Assigned incoming calls as necessary while observing the appearance and condition of the premises and equipment.
Developed, improved, and successfully maintained the reputation of the organization through positive public relations.
CERTIFICATES AND TRAINING
Certificate in Digital Marketing Florida Atlantic University2019
EDUCATION
Bachelor of Business Administration in Management, Minor in Commercial Music Florida Atlantic University2014
COMPUTER SKILLS/TECHNICAL SKILLS
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Professional Memberships & Affiliations
Junior League of The Palm Beaches - August 2017-PresentSocial Media Lead Active
Comic-Con International - July 2015-PresentVolunteer
Sigma Kappa Kappa Phi Chapter - November 2012-November 2013Webmaster
FAU Longboarding Club - January 2013-August 2013Treasurer
Hoot Wisdom Recordings - August 2012-December 2013Team Member
Sunfest; West Palm Beach, FL - May 2011-May 2013Entertainment Committee Member
