Winchester, CA
+1 --linkedin.com/in/kaylarosehall
www.KaylaRoseHall.com
Kayla Hall
Copywriter
Professional copywriter and editor with 10+ years of experience writing and revising business materials for
various organizations. Expert in several style guides. Specializing in journalism, marketing, and technology.
Skills
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Marketing / Business Copywriting
Proofreading & In-Depth Copy Editing
Technical Writing
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Investigative Journalism
Research & Reporting
Business Management
Experience
Freelance (2011 – Present)
JUNE 2022 – PRESENT (1 MONTH)
Freelance SEO Writer / Fractl
I perform extensive research to write authoritative SEO articles and guides on various topics for the agency’s
clients. Clearscope is used to optimize each piece and drive organic website traffic.
OCT 2020 – PRESENT (1 YEAR 10 MONTHS)
Freelance Web Content Writer / Surefire Local
I write SEO content for new small business websites created by the agency’s designers. I complete one website
per weekday on average. I’ve completed hundreds of projects since starting with the company.
OCT 2011 – PRESENT (10 YEARS 10 MONTHS)
Freelance Copywriter / Self-Employed
Completed my first freelance project (SEO article writing) during college in 2010. Other past projects include:
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Developed new sitemaps and wrote original SEO website content for many small businesses.
Wrote SEO articles, blogs, landing pages and other SEO content for digital marketing agencies.
Proofread and wrote marketing copy for Sprokkit clients (Del Taco, CKE Restaurants, Denny’s).
Proofread new websites for Sesame Communications clients (dentists/orthodontists) before launch.
Edited several manuscripts by Ph.D. candidates and professors for publication in peer-reviewed journals.
Rewrote executive summaries for KNeW Co. and helped win over $1 million in investment funds.
Conducted interviews and wrote AP Style articles for Universities.com.
Edited resumes, essays, cover letters, and other materials to help applicants land new jobs.
Home Controls (2012 – 2018)
MAR 2012 – JUL 2016 (4 YEARS 5 MONTHS)
Sr. Marketing Copywriter / Home Controls, San Diego
I was hired as the company’s first dedicated Marketing Copywriter and helped shape the new role.
Responsibilities included managing content for our e-commerce websites and maintaining consistent branding
across all channels. I also took over our AdWords campaign management. Major accomplishments include:
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Wrote product descriptions for e-commerce store representing 7,000+ home electronics products.
Set company standards for quality of writing, writing style, and branding guidelines.
Wrote copy for press releases, event invitations, brochures, and other business materials.
Increased Google AdWords account ROI by 25% through daily optimization.
Developed bi-weekly e-newsletters for 10,000+ subscribers (segmented for B2C & B2B).
JULY 2016 – NOV 2016 (5 MONTHS)
Marketing Operations Manager / Home Controls, San Diego
Promoted to manager of the marketing department upon departure of previous manager. Coordinated all
operations within the marketing department to grow sales. Managed department staff and ensured reliable
productivity. Retained content editing and AdWords management responsibilities as the senior copywriter.
Major accomplishments include:
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Successfully launched new e-commerce website on schedule after taking over website redesign project from my
predecessor three months before the expected launch date.
Reorganized operations to adjust for changed staff responsibilities under new department structure, ensuring
smooth, continuous productivity while increasing efficiency.
Implemented a company style guide to help new hires adhere to expected writing style.
NOV 2016 – DEC 2018 (2 YEARS 2 MONTHS)
Freelance Copy Editor / Home Controls, San Diego
After becoming a mom, I resigned from my full-time position as the Marketing Manager, and I was asked to
continue working part-time as a freelance remote copywriter and editor. Major accomplishments include:
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Wrote original product descriptions for internal e-commerce sites and third-party sites (Amazon, eBay, etc.).
Edited hundreds of product descriptions written by junior copywriters.
Designed copywriting lesson plan and presented training sessions to junior copywriters.
Trained staff member to take over Google AdWords account management (lessons included AdWords basics,
best practices, in-house strategies, and existing account/campaign structure).
All-Pro Demolition (2017 – 2018)
MAY 2017 – FEB 2018 (10 MONTHS)
Marketing & Payroll Manager / All-Pro Demo, San Diego
Responsible for creating weekly payroll reports to ensure accuracy of contractor hours logged and accurate
payments. Onboarded new contractors into company's time tracking system. Provided marketing consulting
and basic upkeep of company's online presence. Major accomplishments include:
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Adjusted existing payroll system to increase efficiency.
Achieved first-page SERP rankings for company website.
Education
AUG 2008 – MAY 2011
Bachelor of Arts (BA) Journalism / San Diego State University (SDSU)
➢ Phi Kappa Phi Honors Society, SDSU Chapter
➢ Graduated Magna Cum Laude
➢ Minor in Rhetoric and Writing Studies
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