K AY L A G O N Z A L E Z - L A N D I S
CONTACT
Amsterdam, NL
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EDUCATION
Northern Arizona University-
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Bachelor of Arts,
Interdisciplinary Studies,
Humanities
TECH
SKILLS
Sprinklr
Lithium
Shopify
MailChimp
Adobe Illustrator
Adobe Lightroom CC
HTML
WordPress
Squarespace
Grassroots Programming
Quick Base
Microsoft Office 360
Apple Software
Google Drive
CERTS
Google Ads
Google Digital Sales
Google Analytics
LANGUAGE
English (native)
American Sign Language
PROFESSIONAL
EXPERIENCE
SLIMDESIGN
Multimedia & Marketing Strategist (Contract): 02/2020 - 03/2020
• Plan out a months worth of Social Media posts for all applications including copy and
photo editing
• Create a detailed editorial and content calendar for future media work
• Manage and maintain Wordpress website, making copy edits and tweaking user flow
• Strategize for subsequent marketing team by compiling research on course of action
and best practice
• Track and initiate goals in Google Analytics
FREELANCE BLOGGER
Content Writer: 08/2018 – Present
• Brainstorm and create engaging blog posts for multiple subscription box organizations
• Manage Instagram and Facebook content
• Communicate with clients and schedule future posts
INTUIT
S e a s o n a l Tu r b o Ta x S o c i a l E n g a g e m e n t S p e c i a l i s t : 1 2 / 2 0 1 8 - 0 3 / 2 0 1 9
• Construct, copy edit, manage, and execute content for TurboTax social team
• Creative lead for content and production of internal communications page
• Assemble data and provide critical input on seasonal team’s ROI and KPI for
presentation and pitch for 2019
• Arrange and execute programs designed to increase community engagement
• Collaborate with internal partners to bring ideas to market
COMCAST NBCUNIVERSAL
Advocacy Engagement Specialist: 03/2017- 11/2018
• Monitor and engage in online campaigns that involve critical and promoted topics
when associated with the brand (i.e. Comcast Cares Day, Net Neutrality etc.)
• Oversee and manage Comcast and Xfinity Facebook presence
• Rapid response to tweets and messages with strategic messaging
• Advocate for Comcast by sharing company messaging in response to social media
users
• Carry out public relations and digital care strategy to lift brand reputation online
• Identify, engage with, and promote social media influencers to create brand
advocates
• Ensure success of online communities associated with the brand
• Triage upwards of 2,000 social media posts per day by relevance and type, for both
Comcast and Xfinity
• Establish Triage processes and application rules for future work within the Sprinklr
application
O V E RTO N E H A I R C A R E
Content and Marketing Coordinator: 04/2016 – 10/2016
• Write blog posts focused on expanding customer education and pinpoint beauty
trends
• Create, research, and implement user friendly categories and tags for blog
organization and SEO
• Rewrite new Return Policy, FAQ’s, and Contact Form, in brand voice for
www.overtone.co
• Handle all customer service interactions across all social media platforms
• Manage Shopify to issue refunds and store credit, update orders, subscriptions, and
client information
