KAYLA GILL
www.linkedin.com/in/kaylacgill | ajnacopywriting.com
- |-CORE CAPABILITIES
Editing
Copywriting
Content management & strategy
Online communications
Project & team management
Digital marketing
Branding
MS Office Suite, WordPress, Mailchimp
EXPERIENCE
KaylaGill.com (Dec 2017 – present)
AjnaCopywriting.com
Owner/Content Manager
I manage, strategize, write and edit content for rehab, mental health, wellness and social business niches.
Content strategy consulting
Freelance writing team recruiting, development and coaching
Project management
Inbound content planning
Writing and editing
QUO (Nov 2019 – Mar 2020)
Bangkok, Thailand
Senior Copywriter
I collaborated creatively to produce and rebrand content for major hospitality brands at this Bangkok-based agency.
Developed Tones of Voice to convey brand strategy in voice form and guide writers in cohesive, on-brand
copywriting
Content creation: web copy, naming, brand guides, print collateral
Devised new creative approaches in collaboration with Brand Strategy and Design teams
Internal and client social media
The Cabin Addiction Services Group (Dec 2015 – Nov 2017)
Chiang Mai, Thailand
Content Manager (Jun 2017 – Nov 2017)
Content Editor (Jun 2016 – Jun 2017)
Freelance Writer (Dec 2015 – Jun 2016)
I oversaw the creation and scheduling of content across 17 websites worldwide at this luxury behavioral health provider.
Managed in-house and freelance writing teams
Managed web team in the creation of websites and graphics
Hired and fostered relationships with external agencies, consultants and translators
Revamped content strategy for increased dynamism and sophistication
Mapped client journey; identified key touch points, pain points and opportunities
Created and updated clinical materials for better transparency, value of care and long-term engagement
Increased flagship site traffic by 80,000 visitors per month; Adwords conversion rates by 300%
Daughters Rising (Sept 2013 – Sept 2017)
Mae Wang, Thailand
Strategic Planning & Marketing Advisor (Dec 2015 – Sept 2017)
Volunteer Coordinator (Sept 2013 – Jun 2014)
I supported educational and vocational programming in a variety of roles at this women’s empowerment project in Northern
Thailand.
Worked with executive director to conceptualize, implement, evaluate and improve programming
Set program expectations and established best practices
Oversaw vocational training and development of program participants
Led and facilitated educational workshops
Wrote and edited web content, social media content and ad campaigns
Developed volunteer program
Hacienda CDC (Aug 2012 – Nov 2015)
Portland, Oregon, USA
Homeownership Advisor (Nov 2014 – Nov 2015)
Homeownership Support Administrative Assistant (Aug 2012 – Aug 2013)
I counseled homeowners at risk of foreclosure and created policies and procedures for a newly expanded housing program
at this nonprofit Latino housing organization.
Counseled homeowners at risk of foreclosure
Advocated for clients at face-to-face mediations with mortgage servicers and foreclosure attorneys
Led educational workshops on foreclosure avoidance
Delivered oral and written testimonies to state and local government officials
Streamlined client flow and intake process for increased efficiency and accessibility
Sourced and organized free interpretation services
Coordinated Homeownership Support’s largest annual event, the Latino Home Fair
Organized regular in-office trainings on ancillary topics like technical skills, de-escalation and self-care
Served on Culture Committee to evaluate organizational culture, mission and equity plan
EDUCATION
Portland State University (Jun 2012)
Portland, Oregon, USA
Bachelor of Arts in Community Development
Honors: Cum laude
Community Organization and Change concentration
Student representative, Undergraduate Executive Committee
Student organizer, Eliot Oral Histories Project
ADDITIONAL COURSEWORK & CERTIFICATION
HubSpot Academy (May 2019)
Content Marketing Certification
