Kayes Hassan

Kayes Hassan Professional Summary Marketing & Growth professional with 4+ years of experience helping businesses drive B2B lead generation, email marketing, and CRM optimization. Skilled in running multi-channel campaigns that boost engagement, leads, and revenue. Skilled at combining data insights with creative execution to deliver measurable growth. Professional Experience Marketing Executive GSL Education (UK Remote) | December 2024 – Present • Designed and executed email campaigns and automations achieving 41% open rates and 10% CTR, well above industry averages. • Developed the annual marketing campaign plan, aligning promotions across email, social, and branding channels. • Partnered with marketing platform developers to enhance features, cutting campaign deployment time by 20%. • Directed creative work for the 25th anniversary rebranding, producing digital and print materials that strengthened brand positioning. Project Lead Grow Virtual (UK Remote) | August 2024 – November 2024 • Led business development projects for client, driving market research, outreach strategy, and execution that supported revenue growth. secured 2–3 client meetings per week, creating a steady pipeline of opportunities. • Executed targeted email campaigns, generating 1000+ qualified B2B leads and boosting reply rates by 18%. • Optimized and maintained client HubSpot CRM by organizing leads, assigning tasks, and tracking follow-ups to ensure seamless sales operations. Sales Coordinator Grow Virtual (UK Remote) | May 2024 – July 2024 • Conducted in-depth industry research and built targeted prospect lists, generating 500+ qualified leads across multiple sectors. • Launched and managed high-performing email campaigns, successfully securing one long-term client within 2 months and expanding the company’s revenue pipeline. • Created and published engaging LinkedIn content, boosting brand visibility and increasing audience reach by 35% in three months. Candidate Support & Resource Officer GSL Education (UK Remote) | October 2023 – April 2024 • Generated 100+ daily leads by sourcing high-quality candidate CVs and identifying new school contacts, strengthening both the talent pipeline and client outreach efforts. • Built a custom spreadsheet-based email system, enabling the team to send 500+ outreach emails per day without relying on an external platform, cutting costs and increasing efficiency. • Maintained and updated company CRM, improving data accuracy and ensuring seamless tracking of candidate and compliance information. Associate - Inside Sales & Account Management Sales Captain (USA Remote) | May 2022 – September 2023 • Generated 2,000+ qualified leads each month through detailed industry research, pinpointing high-value customer segments to drive sales opportunities. • Performed regular quality assurance checks on deliverables and engineered a spreadsheet-driven QA system that reduced review time by 80%, enabling the team to finish a full day’s workload in just a few hours. • Worked with clients across SaaS, AdTech, FinTech, and Marketing Agencies, adapting strategies to different industries and strengthening domain expertise. Intern Singularity Limited (Dhaka, Bangladesh) | November 2020 – December 2020 • Managed back-end data operations for a client app project, uploading and cataloguing 1,000+ records to ensure accurate and structured content delivery IT Assistant Banglalink (Dhaka, Bangladesh) | November 2017 – October 2018 • Prepared sales reports and interactive dashboards in spreadsheets, delivering insights that supported weekly management decision-making. • Collected, validated, and stored large volumes of sales data in the company’s database management system, ensuring 100% accuracy and reliability. Core Skills • Marketing & Growth: B2B Lead Generation, Email Marketing, Copywriting, Social Media Content Creation, Brand Strategy, Multi-Channel Campaign Management • CRM & Sales Tools: HubSpot, Mailchimp, Clay, LinkedIn Sales Navigator • Data & Analytics: MS Excel, Power BI, Data Cleaning, Business Research • Creative & Design: Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Canva • Productivity: MS Office Suite, Google Workspace, AI Productivity (ChatGPT, Gemini, Copilot) for research, content creation & automation Education Master of Business Administration (with a major in Marketing) University of Liberal Arts Bangladesh | February 2018 – October 2020 | CGPA: 3.64 out of 4 Bachelor of Business Administration (with a major in Marketing) National University of Bangladesh | February 2012 – February 2017 | CGPA: 2.82 out of 4 Certifications & Training • Digital Marketing – Coursera (2020) • Search Engine Optimization (SEO) Specialization – Coursera (2020) • Microsoft Excel for Business – Coursera (2020) • Financial Modeling & Analysis with Excel – ULAB (2019)