Kaycee Mabborang

KAYCEE MABBORANG Email add:-Gmail add:-Skype id: -Contact no and Whatsapp: - SKILL SUMMARY: DIGITAL MARKETING AND SEARCH ENGINE OPTIMIZATION (SEO) Digital Marketing – creating and implementing marketing strategies, newsletter campaigns, website audit, client meetings, present strategies and roadmap to clients, fix errors on site based from the website audit results, manage eCommerce and lead gen sites, ads, driving traffic and sales. Generate monthly reports, social media. SEO On page optimization – website analysis and audit, competitor analysis, keyword research, creation of metas, interlinking of pages and landing pages, blog posts, fix 404 and redirect 301, content management, image alt tags, work on its Google Webmaster Tools, installing Google Analytics, fix errors on the website based from Semrush’s website audit results. SEO Off page optimization – Link acquiring and creating online presence through citation sites (Yelp, Google business, Bing, YellowPages, etc) Forum participation, Content marketing, outreach to blog owners and convince them to add our keyword and link them to the website, guest posting, Creating links on High page rank sites/ High domain authority sites (I have a good list), web 2.0 sites. In short, ranking the keywords organically. Customer Relations - I worked from an agency before so I used to coordinate and touch base with different clients and present to them the strategies, road map, and address their concerns with their websites. I answer their emails, I set up meetings with them. Email Marketing - I use Klaviyo, Hubspot, and Mailchimp. I create content on my own, and design the images on Canva. Content Creation - I use Jasper to generate content. Then, I optimize them using Surfer SEO. If there’s no surfer SEO, I optimize them on my own by using my checklist as my guide. SOCIAL MEDIA MANAGEMENT Create content, work on engagement and work with influencers, Finding influencers and promoting products through affiliate marketing or giveaway products, schedule on Buffer, Hootsuite, Planoly and Later.com, creating pages and Instagram accounts, ADS, Facebook and Linkedin group participation/posting. Facebook Ads and PPC Campaigns – setting up ad groups, keywords, creating ad texts, displays and synchronizing the ads according to the budget, targets, etc. GOOGLE TAG MANAGER and GOOGLE ANALYTICS. - All types of tracking conversions - I do the set up, tests, and linking. VIRTUAL ASSISTANT - Event Management, appointment, emails, customer support, preparing reports, administrative tasks, data mining, research, everything under the sun. GRAPHICS - design images through Canva LEAD GENERATION – getting warm leads on Linkedin, Linkedin groups, craigslist, etc. GOOGLE TAG MANAGER AND GOOGLE ANALYTICS GOALS & CONVERSIONS – setting up tags and triggers, with or without a thank you page, tracking orders, phone clicks and emails, tracking and setting up goals and conversions on Analytics. ECOMMERCE AND WEB DEVELOPMENT Shopify and Etsy – create websites from scratch, product listing, writing product descriptions, process orders, create collections and update content. Amazon and Ebay – research for suppliers, product listing WordPress – create and develop websites using different themes like Divi. Product listing through WooCommerce. ECOMMERCE AND WEB DEVELOPMENT Shopify and Etsy – create websites from scratch, product listing, writing product descriptions, process orders, create collections and update content. Amazon and Ebay – research for suppliers, product listing WordPress – create and develop websites using different themes like Divi. Product listing through WooCommerce. REAL ESTATE Phone calls, MLS like Townsquare, RBH, Cendera etc, write appraisal reports, research PROJECT MANAGEMENT SOFTWARES: Kaban, Basecamp, Podio, Trello, Asana, Active Collab WORK EXPERIENCE TOTAL: 9 YEARS Grapevine Door and Gate (Sept 2022 - Nov, 2022) Tasks: Project Based Website Development 1. Team management - supervised 5 members of the teamWebsite development - build 4 websites from scratch - all Wordpress sites 2. Web content writing 3. Basic SEO Clicksquad (Oct 2021 - July, 2022) Tasks: Digital Marketing Manager, SEO, Web development, Virtual Assistant 4. Team management - supervised 5 members of the team 5. Customer Relations - client meetings, answer client emails and inquiries 6. Social Media Management 7. Website maintenance/changes on their website 8. Website audit and keyword research 9. SEO and Digital marketing tasks like: On page optimization, technical SEO (meta titles, solving issues on Semrush issues critical errors and warnings), mobile site speed through GTMetrix Off page optimization - citations, ranking the keywords on Google, listing the software on all software review sites, building relationship to people and influencers 10. Preparing monthly reports and proposals/strategies for their clients. 11. Working on their website backup, cpanel, and cleaning up their website. 12. Work on google analytics and google tag manager conversion tracking OneKloudX (May 2020 - July 28, 2021) Tasks: Digital Marketing Manager, SEO, Web development, Virtual Assistant 13. Website maintenance/changes on their website 14. Website audit and keyword research 15. Schema of website and blog posts 16. SEO and Digital marketing tasks like: On page optimization, technical SEO (meta titles, solving issues on Semrush issues critical errors and warnings), mobile site speed through GTMetrix Off page optimization - citations, ranking the keywords on Google, listing the software on all software review sites, building relationship to people and influencers 17. Preparing monthly reports and proposals/strategies for their clients. 18. Working on their website backup, cpanel, and cleaning up their website. Slick Web Solutions (December 2019-February 2021) Tasks: Digital Marketing 19. Set up conversions, goals and google tag manager for their clients. 20. Create monthly marketing strategies. 21. Newsletters 22. SEO and Digital marketing tasks 23. On page optimization, technical SEO, website audit 24. Off page optimization - citations, ranking the keywords on Google, work on online reputation management, getting positive reviews about the business and making reviews onsite. 25. Web changes and amendments on their customers’ websites as long as it’s WordPress and a little bit of Shopify JACKSONVILLE REAL ESTATE APPRAISAL (Dec 2018-Dec 2019) Tasks: SEO and WordPress maintenance 1. Creating marketing strategies and implement them 2. Update WordPress site - build site and maintenance 3. Writing reviews and uploading it on the backend of the website using Product Ratings plugin 4. SEO – on page optimization - making the site 100% healthy, checking 404 codes and creating redirects, writing metas 5. SEO – off page optimization – quality link building, listing the business on citation sites like Google Business, Bing, etc. 6. Keyword research 7. Ranking keywords on Google, Yahoo and Bing. 8. Weekly report and Monthly reports showing progress. 9. Creating real estate orders through MLMs like Cendera, RBH, Townsquare 10. Newsletter campaign Tools: Mailchimp SEO plugins like Yoast WordPress Semrush Ahrefs Majestic SEO Raven tools Link Spy Google Analytics Google Adwords Google Webmaster tools GT CASES AUSTRALIA/ORITECH (March 2011-December 2018) Tasks: SEO, Digital Marketing Manager, WordPress and Magento management, Product Listing, Customer and Email Support, Social media management 1. WordPress development – build site, update and maintenance 2. Content proofreading and scheduling for web content and blog posts 3. Product audit – SEO checked 4. Writing reviews and uploading it on the backend of the website using Product Ratings plugin 5. SEO – on page optimization - making the site 100% healthy, checking 404 codes and creating redirects, writing metas 6. SEO – off page optimization – quality link building, listing the business on citation sites like Google Business, Bing, etc. 7. Keyword research 8. Ranking keywords on Google 9. Writing product descriptions and updating prices 10. WooCommerce – product listing and product update 11. Processing of orders 12. Emailing and replying to customers 13. Creating and scheduling content for social media 14. Installing and customizing messenger bots 15. Email marketing using GetResponse 16. Creating of weekly sales report 17. Researching for suppliers on Amazon and Aliexpress Tools: Ahrefs Moz Semrush WooCommerce Xero KanBan and Basecamp Canva Google Drive WordPress with Divi Shopify Magento GetReponse Google Analytics Google Webmaster Tools DropBox Manychat ESCAPE HUNT https://escapehunt.com/au/sydney (March 2013- September 2016) Tasks: SEO and Digital Marketing Manager 1. SEO – off page optimization – quality link building, listing the business on citation sites like Google Business, Bing, etc. 2. Keyword research 3. Ranking keywords on Google 4. Creating Strategy plans and presenting them to the Business Owners 5. Social Media 6. Managing their WordPress sites and doing on page optimization 7. Email Marketing 8. Facebook ads 9. Social Media Management – Facebook and Instagram only Tools: Getresponse Mailchimp Excel Powerpoint Evernote Capsule CRM Xero Canva for designing marketing materials Google drive Gmail and Outlook Dropbox