KAUSHIK GHOSHAL
PHONE: - EMAIL:-
SKILL
“WILLINGNESS TO DO WHATEVER IT TAKES THROUGH CAPABILITY ENHANCEMENT”
# Project Management &
Execution
PROFILE SUMMARY
# Metrics & Quota Attainment
# Multi tasking under deadline
# P&L Management
# Strategic & Analytical Approach
# Diverse Team Management
# Channel Management
A self- starting, goal oriented and seasoned Sales professional with 20+
years of experience in Sales and Business development in both Brown
and Greenfield areas. Able to introduce new products, increase market
shares in a competitive industry, luring business from the competition,
absorbing and retaining detailed product knowledge and building a
loyal client base.
Founder Member and Business Head of a Digital Payment Wallet StartUp, ‘ElfinPay’ in Eastern India.
# Business Development
EDUCATION
Bachelor’s in economics
Kolkata University
PGDSM
Excellent proficiency in MS Office suite with proficiency in Data Driven
Analytics.
Proficient to conduct Sales Force Training on Sales Techniques, Sales
Capability Enhancement, Digital Adaptation and on Psychological
Grooming.
National Institute of Sales
Post Graduate in Executive
Management
ICFAI
CERTIFICATIONS
Leadership Program From ISB, in
2012
ACHIEVEMENT
200% Y2Y Business Growth in Nordusk
LED.
KAIZEN award winner
Selected in ABG Talent Pool.
Selected in Uninor Top 50 TalentIndia
Awarded with Best SO and Best TSE
Marico - East
Managed scalable alternate and traditional channel programme in
FMCG, Telecommunication and Electrical Industry.
Innovation focused and Analytics based change driver with a history of
transforming sales and operational process with decisive action and
operational strategies. Excel in catalyzing business process reorientation
to capitalize with emerging opportunities.
Highly skilled in cultivating excellent strategies and relentlessly follow-up
on progress and progress deviation with Data Analytics.
Worked in diverse geographies – West Bengal, North Eastern State, Bihar,
Jharkhand and Maharashtra Region.
.
INDUSTRY LEVEL EXPERINCE
CAREER ROLES AND RESPONSIBILITIES
Techweirdo [Sept 2019-Present] [Founder Member and Business Development Head]
Responsibilities:
Accrue New Client for our Technology Development Company.
Arrangement of Funding, managing P&L for the company.
In last 2 years, Techweirdo have done more than 30 middle and large ticket projects successfully.
Elfin N More Pay Pvt Ltd [Sept 2019-Present] [Founder Member and Business Head]
Responsibilities:
Formulated end-to-end Mobile Application and Web Portal architecture and process flow.
Ensure Commercial Launch of Digital Payment Service within timeline from the scratch.
Negotiate with all key API Vendors, Affiliates and Legal Entities to integrate services with ElfinPay
on business beneficial terms.
Spearhead Recruitment, Training, SOPs, Go to Market, Business Goal and P&L etcs before and
after commercial launch.
Commercial launch happened on Feb’20 and by Sep’20, ElfinPay achieved 17 Crs Business a
Month with 80% productive outlet monthly.
Negotiated for incremental margin from API providers along with business growth to increase
operational income.
Continue to grow with different services and outlets to fuel growth in Revenue.
Implement and evaluate system based Productivity and Progress analytics.
NORDUSK LED [Oct 2017-Sep 2019] [Sales and Distribution Head, West Bengal and Kolkata]
Responsibilities:
Preparing the overall Go to Market strategy to launch the product in a phased scale across West
Bengal Market.
Re-launch the Brand in the market of West Bengal and Odisha. Building channel and distribution
in Greenfield Space has given turnaround results in Revenue, Brand affinity and consistent growth
in sales revenue over the period.
Devised and executed nontraditional channel strategy to fuel more growth in business.
Launched train the trainer and digitized training programme.
Recruiting Productive Resources w.r.t Business and Channel enhancement plan.
Trade Promotion and Media selection for Visibility campaign.
Achieved more than 200% Year on Year Business Growth with an employee attrition of <5%.
Idea Cellular Limited [Jan 2013-Oct 2017] [Deputy General Manager, West Bengal]
Responsibilities:
Managed Zonal P&L for Durgapur and Kharagpur Zone.
ISP and Trade Promotion roll out for 4G Traffic enhancements – West Bengal.
Conducted Trained the Trainer, Sales Capability Development, Psychology and Growth, MS Suite,
Goal Setting training programme.
Devised Sales Tracking System as core team member and roll out.
Devised and implemented alternate customer acquisition model to drive incremental market
share under Low Utilized Site.
Delivered double growth in Revenue within 2 Years at Durgapur Zone.
Conducted Channel Engagement and Feedback programme which resulted in outstanding
growth in Customer Market and Revenue Market share.
Design and use Business Analytics to monitor progress and take corrective and coercive action in
case of deviation.
Drive new site acquisition based on data analytics and possible profitability from the site.
Uninor [Feb 2010-Jan 2013] [Senior Manager – Sales & Distribution, West Bengal and Maharashtra]
Responsibilities:
Leading New Service Launch and ensure operational profitability of the zone.
New site selection and ensure acquisition of site in coordination with Network Team.
Responsible for New Acquisition, Revenue Target and ensure Site wise P&L.
Ensure desired DPL, Subscriber Base and Revenue under each site. Durgapur Zone was highest on
DPL and Revenue Market Share amongst all other zones in East India.
Ensure all necessary compliance of sales and system automation.
Designed Acquisition Product in coordination with Product Team which gave good customer
acquisition and revenue.
Ensure Cost and Income compliance of the Zone as per AOP budget.
Idea Cellular Limited [June 2008-Feb 2010] [Manager - Sales, Nagpur]
Responsibilities:
New customer acquisition, distribution expansion, distribution alignment based on allocated
resources.
Drive V-Top and Paper revenue.
New Site selection and roll out.
Low Utilization Site reduction through local activity, ensure site profitability.
Ensure minimum training manday for all reporting juniors.
Drive Trade Activities at Night to drive Customer Acquisition.
Ensure channel health and hygiene to improve channel engagement & productivity.
Ensure acquisition based on On-Net and Off-Net user base at each site cluster level.
Deliver budgeted Customer and Revenue Market share at each Tahesil.
ICICI Bank Limited [June 2006-May 2008] [Manager - Jharkhand & West Bengal]
Responsibilities:
Joined in a new division RMAG to roll out banking services in the unbanked area.
Pure Greenfield task handled to ensure availability of all banking services in the rural unbanked
areas through a channel partner model. I and my team had successfully delivered the same.
Responsible to deliver AOP Target of Loan and Liability products.
Responsible to adhere all necessary compliances in sourcing and disbursing files along with
collection.
Responsible to adhere all necessary banking compliance parameters at channel level.
Awarded with Super Star in Farm Asset Group.
Mission Possible Champion.
Marico Limited [Sep 2001-May 2006] [SO for Bihar and North-East and TSE for Jharkhand State]
Responsibilities:
Managed Urban Distribution for Chapra (Bihar) zone, Guwahati, Silchar, Manipur, Meghalaya
and Mizoram.
Launched and Managed Consignee Partner channel at Hills in North East.
After promotion, Responsible to drive Jharkhand State Rural Distribution Management,
Distribution Expansion, Revenue Target (Primary & Secondary), New Product Placement as per
DPL & AOP plan.
Being the TSE – Jharkhand, I had managed 4 Super Distributor, 112 Sub-Distributor with the help
of 14 Team Member, reporting directly to me.
Successfully launched New Product like Silk N Shine, Saffola, Top Ramen, Shanti Amla Hair Oil
etcs. Awarded with the Successful Re-launch of Nihar Hair Oil after the Brand Take over.
Awarded wit Best SO – East and Best TSE – East.
Cavinkare Limited [Oct 1999-Sep 2001] [Sales Executive for Patna Zone and Jamshedpur Zone]
Responsibilities:
Responsible for ensuring Distribution, Revenue Target, Distribution Expansion the part of Central
and North Bihar and after transfer Jamshedpur Zone under South Bihar.
Managed successful product launch of Chik Shampoo, Nyle Moisturizer.
Managed Trade Promotion for products through stall campaign.
Responsible to ensure Primary Revenue and Product Merchandising through Danglers, Posters,
Shelf Stickers and Product Placement on Shelf at Eye Level.
PROJECT HANDLED
MIDAS Sales Management and Tracking System – Marico.
New Product and Service Launch – Marico, Uninor.
Land acquisition and vendor negotiation for New Site Launch – Uninor.
Design New Product to drive incremental Customer and Revenue – Uninor.
Train the Trainer – Idea
Sales Tracking System module creation, Operational Launch and Adoption – Idea.
Adoption of Alternate channel for Acquisition and Business Growth- Idea and Nordusk LED.
End to End Digital Payment Wallet Application architecture design to operational launch ElfinPay
INTERESTS
*Secure Knowledge about Leadership Qualities
* Keen interest in Psychological theories
* Playing Cricket
* Classical Music
PERSONAL DETAILS
* Father’s Name: Late Sri Kalyan Moy Ghoshal.
* Mother’s Name: Mrs. Sumita Ghoshal
* Residing Address: Salarpuria Gardenia, T4-5B, Bidhannagar, Durgapur, West Bengal 713212.
* Marital Status: Married
