Kaushal Patel

KAUSHAL PATEL SR. DIGITAL MARKETING ANALYST Ahmedabad, Gujarat, India.-linkedin.com/in/kaushalnpatel - SUMMARY     A Digital Marketing Specialist with 10+ years of proven experience and expertise in planning and executing highly effective Digital Marketing strategies like SEO, SEM, SMM, Social Media Optimization, and Email Marketing. Proficient at consistently improving SERP rankings through Targeted Keyword Research, On-page SEO, Technical SEO, and Content Marketing. Quick understanding of PPC programs: increasing impressions, CTR, and conversions while minimizing costs. Can work with people of all levels and has the flexibility of working well as part of a team or individually. SEO/DIGITAL MARKETING SKILLS              Keyword Research & Analysis On-Page SEO Optimization Image Optimization Headings tag Optimization Schema Markup Implementation Anchor Text Optimization Content Optimization Broken Links Fixing Analyzing Schema Markup Errors Canonical URL Analysis Redirect Analysis Duplicate Content Checking Analyzing Crawling Indexing Issues             Google Ads: Search & Display Ads, Remarketing Google Analytics Google Search Console Google Tag Manager Google Data Studio Reporting Google My Business Local Listing Video Marketing Lead generation Conversion Rate Optimization Email Marketing Microsoft Office Basic Knowledge of HTML and CSS EXPERIENCE SR. DIGITAL MARKETING ANALYST (JUL 2020 – JUN 2021) Sapphire Software Solutions (Vidyalaya School Software) Key Responsibilities:  Responsible for the execution of SEO & marketing campaigns and communications, analyzing results and making recommendations to our in-house projects.            Developed and executed advertising campaigns designed to increase site visibility and traffic Working on the digital marketing campaign to achieve the more visitors and traffic. Created a reputation management strategy to increase the reviews on Google Business listing by 40% in just 3 months. Also increased reviews on GoodFirms, SoftwareSuggest, TechnologyCounter, TechJockey by more than 300%. Revamped PPC advertising and removed under-performing or costly ads, resulting in performance enhancement. Conducted keyword research to find out highly relevant and high volume keywords Suggested improvements for SEO: website architecture, identify content gaps and communicate any new content opportunities Work with other SEO team to brainstorm new ideas and identify complex issues Performed Website and Technical Audits, Blogging and blog posting Proactively identified areas of improvement and provided recommendation to ensure Prepared the web traffic report and shared SEO campaign status reports on a monthly basis SR. DIGITAL MARKETING ANALYST (DEC 2019 – JUL 2020) cmsMinds (River Delta Consulting) Key Responsibilities:     Creating SEO Analysis report and giving estimates to the prospective clients. Developing SEO Campaigns designed to increase ranking and traffic to the client’s website. Working on the digital marketing campaign to achieve the client’s goal. Manage and update content on social media accounts. SEO TEAM LEADER (APRIL 2016 - AUGUST 2019) Sr. SEO (October 2009 - March 2016) NCode Technologies, Inc. Key Responsibilities:     Plan, develop, and execute web, SEO/SEM, email, Google Ads and SMO campaigns according to the specific needs of the client. Work closely with various internal teams - web developers, graphic designers & content writers - to coordinate and execute various marketing strategies. Brainstorming new keywords lists to provide recommendations for content development and strategy enhancements. All types of On-Page Activities: Title-Meta Tag Optimization, Image Optimization, Content Optimization, URL Optimization, Site Structure Analysis, Heading Tag         Optimization. Technical SEO Techniques: Canonical URL, Broken Link Fixing, Checking Site Speed, Schema Markup Implementation, Duplicate Content Checking, 301 Redirection, etc. Google Ads: Creating new campaigns. Keyword Research, Creating Ads, Adding negative keywords, implementing profitable recommendations, Adjusting Bid, Changing Bid Strategy, Adding custom schedule for ads, etc. Off-Page Optimization: Web 2.0 Submission, Article Submission, Blog Posting, Guest Posting, Local Business Listing, Video Submission, Infographic Submission, Social Bookmarking, Forum Posting, Blog Commenting, PR Submission, etc. Lead generation through development and implementation of SEO strategies (organic & paid) to Increase website traffic and online sales. Managed & monitored all corporate social media accounts to ensure positive online presence/company branding online. Analyze, measure, and performance of all digital marketing campaigns with the help of Google analytics to ensure it meets with the client’s expectation. Handled On Page Activities for all clients including Ecommerce Clients Facebook Campaign Creations & Ads maintenance (Likes, Leads, Awareness) SEO EXECUTIVE (JAN 2008 - OCT 2009) IndiaNIC Infotech Limited Key Responsibilities: I have started my SEO career at IndiaNIC Infotech. I was working for the company’s inhouse projects as well as clients also. I was working on On-Page optimization and OffPage optimization activities. I was responsible for Reporting too. I was doing different SEO activities like keyword research, competitor analysis, title, and Meta creation, H1 tag optimization, image optimization, content optimization, social bookmarking, directory submission, article submission, free classified ads, blog creation, and blog posting, etc. EDUCATION BACHELOR OF COMMERCE 2001 - 2004 Gujarat University PGDCA (POST GRADUATE DIPLOMA IN COMPUTER APPLICATION) 2005 – 2006 C-DAC Kaushal Patel Place: Ahmedabad