KATRINA
BALILI
1
Social Media Strategist
Contact-@hirayasocial
Work Experience
Podcast Producer Assistant
Vergili.us | Charlie Deist
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Skills
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graphic design
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video editing
audio editing
social media strategy
lead generation
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Social Media Manager
Evoke Capital | Pasha Esfandiary
email management
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Tools
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Canva, Adobe Illustrator & PS
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Filmora, Adobe Premiere Pro
Audacity, Adobe Audition
Notion, Trello, Asana, ClickUp
Google Suite, MS Office
BS Human Ecology
University of the Philippines
Strategically designed and launched captivating social media profiles,
establishing a cohesive brand image and delivering exceptional social
media content services.
Transformed podcast episodes into engaging social media reels and
other multimedia content, enhancing reach and engagement with
target audiences.
Delivered top-notch social media designs and captivating captions,
elevating brand presence and driving audience engagement to new
heights.
Social Media Assistant
Open Late The Podcast | Jessica Esfandiary
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Education
Proficient in converting podcast audios into accurate and well- formatted
transcripts
Experienced in proofreading and editing transcripts to ensure high-quality
content
Skilled in uploading and organizing podcast archives to various platforms
Attended remote podcast events to stay up-to-date with industry trends
and best practices
Proficient in using audio editing software such as Adobe Audition
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Expertly editing video podcast content into reels and other engaging
formats, resulting in increased audience engagement and reach.
Editing podcast audio to ensure high-quality sound, improving overall
listener experience.
Creatively repurposing tweets and other social media content into a
variety of engaging formats, maximizing visibility and engagement.
Adhering to established productivity systems to ensure timely delivery
of podcast reels, consistently meeting deadlines.
KATRINA
BALILI
2
Social Media Strategist
Contact-@hirayasocial
Work Experience
Graphic Designer
LePage Johnson Realty | Craig LePage, Shelley Johnson
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Skills
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graphic design
Drove the creation of captivating designs that elevated social media
posts and transformed brochures and documents into dynamic
visual experiences.
Orchestrated strategic scheduling and seamless posting of social
media content, enhancing brand messaging and ensuring audience
engagement.
video editing
audio editing
social media strategy
Instagram Manager
We Go Healthy | Hallie Jose
lead generation
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email management
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Tools
Canva, Adobe Illustrator & PS
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Filmora, Adobe Premiere Pro
Audacity, Adobe Audition
Notion, Trello, Asana, ClickUp
Google Suite, MS Office
Social Media Coordinator
Hello Hazel | Steven Cruz, Aubrey Silverman Hubbell
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Education
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BS Human Ecology
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University of the Philippines
Cultivated relationships with prospective clients to establish trust and
develop a robust network.
Conducted comprehensive research to gain a deeper understanding of
marketing strategies and uncover new opportunities for growth.
Utilized Trainerize to manage and engage with clients, resulting in
improved retention rates and client satisfaction.
Developed and executed highly effective email marketing strategies to
increase brand awareness and drive revenue growth.
Designed and implemented visually stunning email campaigns that
effectively captured the attention of target audiences and drove
engagement.
Fostered a thriving online community through effective engagement
strategies, resulting in increased brand loyalty and customer satisfaction.
Successfully introduced the brand to new target audiences through
engaging communication tactics and targeted outreach efforts.
Strategically partnered with influential social media personalities on
Instagram, YouTube, and TikTok to expand brand reach and build lasting
relationships.
KATRINA
BALILI
3
Social Media Strategist
Contact-@hirayasocial
Work Experience
Instagram Lead Generation Specialist
Kaethe.fit | Kaethe Losefsky
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Skills
graphic design
video editing
audio editing
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Social Media Manager
Seven Roads Media | Balasz Busznyak, Don Cavanaugh
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social media strategy
lead generation
email management
Tools
Canva, Adobe Illustrator & PS
Filmora, Adobe Premiere Pro
Audacity, Adobe Audition
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Education
Skin Club Cosmetic Doctors and Skin Club Australia | Vihang Sharma
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BS Human Ecology
University of the Philippines
Elevated the quality of social media content by providing expert video
and image editing services, resulting in increased engagement and
brand awareness.
Maintained consistency in social media content by scheduling and
posting high-quality posts at strategic times.
Fostered a highly engaged online community by implementing effective
communication strategies and cultivating a positive brand image.
Successfully introduced the brand to new target audiences through
engaging communication tactics and targeted outreach efforts.
Instagram Community Manager/Influencer Outreach Specialist
Notion, Trello, Asana, ClickUp
Google Suite, MS Office
Leveraged networking skills to build strong relationships with potential
clients, resulting in increased trust and enhanced business opportunities.
Successfully converted interested leads into satisfied clients through
strategic call booking and effective sales techniques.
Drove high levels of engagement and brand loyalty by implementing
effective community management strategies and fostering positive
relationships with online followers.
Successfully introduced the brand to new target audiences through
engaging communication tactics and targeted outreach efforts.
Built strong and lasting relationships with influential social media
personalities to expand brand reach and drive customer acquisition.
Facilitated seamless influencer collaborations by expertly managing
communication and ensuring that all parties were aligned and satisfied
with the partnership.
KATRINA
BALILI
4
Social Media Strategist
Contact-@hirayasocial
Work Experience
Multimedia Designer
BizNiversity | Evie Hernandez
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Skills
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graphic design
video editing
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audio editing
Demonstrated expertise in graphic design, providing visually appealing
and effective designs for online course and event promotions that
captured the attention of target audiences.
Produced high-quality videos to create engaging promotional trailers
for online courses and events, resulting in increased interest and
registration rates.
Maintained consistency in social media content by strategically
scheduling and posting high-quality posts, showcasing a deep
understanding of branding and effective communication strategies.
social media strategy
lead generation
email management
Multimedia Designer
Advantage Astrology | Kirit Trivedi
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Tools
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Canva, Adobe Illustrator & PS
Produced captivating graphic designs for social media and website
postings that effectively communicated brand messaging and enhanced
engagement with target audiences.
Expertly managed social media content by creating and scheduling posts
to ensure consistency and maintain a strong brand presence across
multiple platforms.
Filmora, Adobe Premiere Pro
Audacity, Adobe Audition
Notion, Trello, Asana, ClickUp
Google Suite, MS Office
Virtual Assistant
Jennifer G. Thomas CPA | Jennifer G. Thomas
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Education
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BS Human Ecology
University of the Philippines
Strategically utilized LinkedIn and Facebook to network with potential
clients, building strong relationships and enhancing brand visibility.
Leveraged graphic design skills to create visually striking promotional
content for social media, effectively increasing brand awareness and
driving customer engagement.
Maintained high levels of client satisfaction and retention by designing
personalized cards for special occasions, demonstrating a commitment
to delivering exceptional customer service and attention to detail.
KATRINA
BALILI
5
Social Media Strategist
Contact-@hirayasocial
Work Experience
Social Media Manager/Influencer Outreach Specialist
BabyLum | Gerald Lum
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Skills
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graphic design
video editing
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audio editing
social media strategy
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lead generation
Expertly established rapport with key influencers through strategic email
exchanges, building strong relationships and effectively expanding brand
reach.
Proactively networked with bloggers and other industry leaders to foster
collaborative efforts, effectively driving engagement and increasing brand
visibility.
Maintained brand consistency by ensuring all user-generated content
(UGC) aligned with company branding and messaging, resulting in
increased engagement and higher conversion rates.
Managed the shipping of products to influencers, ensuring seamless
delivery and effective exchange of UGCs while maintaining positive
relationships and timely communication.
email management
Content Creator
Tools
Canva, Adobe Illustrator & PS
Nikki Colmone Coaching | Nikki Colmone
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•
Filmora, Adobe Premiere Pro
Audacity, Adobe Audition
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Notion, Trello, Asana, ClickUp
Google Suite, MS Office
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Education
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BS Human Ecology
University of the Philippines
Expertly managed a Facebook Group community, driving maximum
engagement and effectively building brand loyalty among followers.
Analyzed post analytics to ensure delivery of high-quality content, utilizing
data-driven insights to continually improve social media strategy and drive
engagement.
Maintained high standards of visual quality by providing expert editing of
videos and images, resulting in visually appealing and effective social
media content.
Demonstrated expertise in social media management by effectively
scheduling and posting content to ensure consistency and maintain a
strong brand presence across multiple platforms.
Produced visually striking landing pages and Shopify designs, utilizing
high-quality graphics and expert design skills to effectively drive
conversions and increase brand visibility.
