Katrina Ciara M. Sotoya

Katrina Ciara Sotoya Partnerships Lead & Digital Media Buyer - (- Laguna, Philippines linkedin.com/in/kitchy-sotoya-621a79160 WORK EXPERIENCE SKILLS Internship - Strat Team, Media Planning and Buying Denstu X (Media) Philippines - Strong communication skills and analytical thinking: datadriven, problem-solving, highly adaptable, and comfortable in fast-paced environment 04/2017, - Negotiation skills: ensures that clients are getting the most value for the ad placements that they are spending on Project Manager & Associate Post Producer PostManila, Inc. 08/2018 - 08/2019, Integrated Media Buyer IPG Mediabrands - Universal McCann PH - Project management skills: efficient coordination and collaborations with media vendors - Client responsiveness: complying with instructions and servicing client’s concerns immediately 08/2018 - 07/2021, Partnerships Lead & Digital Media Buyer IPG Mediabrands - Universal McCann PH - Proficient in Microsoft Office, Adobe Photoshop and Video Editing 07/2021 - Present, EXPERIENCES EDUCATION Bachelor of Communications Major in Advertising and Public Relations Assumption College, San Lorenzo Makati City 2014 - 2018, Activities Young Communication Professionals of the Assumption | 2nd Year Level Representative 2015 - 2016, Activities Young Communication Professionals of the Assumption | Internal Vice President 2016 - 2017, Academic Requirements Accomplished an IMC Campaign for Babyflo, The Podium, Uncle Tetsu and Ganso Shabuway. Academic Requirements Accomplished Academic Research about Exposure to Philippine and Thai Online Ads and Filipino Millennials' Emotional Experience and Buying Behavior. Project Manager & Associate Post Producer Maintained good channels of communication from Clients, Production House and Ad Creative Agency; Launched several TVC materials and handled several accounts such as Tanduay Distillers, URC, ABI, Abott PH, Rebisco, UNILAB, and Globe Telecom. Internship at Dentsu X (Media) Philippines Managed Target Market Profiling, Industry Analysis, Ad Competitive Analysis, Insighting, Communication, Content, and Media Strategy Integrated Media Buyer Improved negotiation skills through providing the best possible media packages and went beyond client’s expectations. Involved in ATL, digital planning and buying for Del Monte, Tolak Angin, Alfamart, and Tourism Promotions Board. Partnerships Lead & Digital Media Buyer Led the digital partnerships and overseeing creative executions for the Business Unit such as Rich Media, Programmatic Buys, Tiktok (HTC, Top View, and In-feed ads), KOL Campaigns, Ecomm LiveSelling, Grab Native Ads, Spotify (w/ programmatic). Handled clients such as CDO Foodsphere, GCash, JSUnitrade, Lancaster, and Emirates Airline. LANGUAGES English Filipino Full Professional Proficiency Full Professional Proficiency