KATRINA BARDSLEY
Senior Marketing Manager
-https://iamkatrina.online/-
Indianapolis, IN, 46225, US
Seasoned executive leader with a decade of expertise in marketing, team development, and business growth.
Work Experience
Sales Director
Nov 2024 - Present
Century Park Associates | Indianapolis, IN
As the Sales Director for a 245-unit independent and assisted living community, my responsibility is to build relationships
with the community, healthcare providers, families, and residents.
Apartment sales, negotiating, developing marketing strategies and event planning.
Manages sales pipeline for revenue growth through sales calls, leads, marketing KPI, email marketing, affiliate
marketing, and our research competitive landscape
Business development through building brand integrity with outreach and events
Senior Product Marketing Manager
Jul 2022 - Jun 2024
Voxx International Corp. | Indianapolis, Indiana
Led marketing strategy for 10 brands in a product development company, contributing to $43M in global net sales.
Led data-informed, cross-functional teams to meet new product launch schedules.
Sharepoint & website development, building brand awareness, managing motion graphics presentations, media
relations, and developing all YouTube Channels
Developed brand's spirit through storytelling, maintaining brand guidelines & amazing package design
Managed creative artwork, renders, and TV videos while overseeing product development and warehouse operations.
Innovation management, global marketing strategy, marketing surveys & competitive analysis
Director Human Resources & Marketing
May 2021 - Jun 2022
Woodhouse Spas | Carmel, Indiana
Managed two departments : Human Resources and Marketing for four different spa locations
Ensured successful digital marketing and marketing processes for products, services & special spa events
Directed recruiting and onboarding through executive leadership, improving employee experience and talent growth.
Crisis management of managements needs with employees needs. Also, managed main Call Center
Employee Communications, Personnel management & Luxury Sales
HubSpot, Canva, Adobe Creative Suites, Google analytics, Web Design, managed creative & social media
Strategic vision, customer service, leadership experience & corporate communications
Marketing, automation, ASANA, agile & Adobe Creative Suites
Graphics Project Manager
Apr 2019 - Oct 2020
Sign Craft Industries. | Indianapolis
Oversaw daily projects in the graphics and creative departments to ensure top-notch customer experience.
Project management skills, Sense of urgency, prioritize effectively & manage multiple projects
Managed cross-functional teams with mentorship to stay up with schedule for client's purchases
Inspected the work quality, constructive feedback, team training and managed the team
Conducted competitor cost analysis, price-setting projects, and developed proposals
Business Owner/Product & Marketing Director
Dec 2011 - Apr 2019
Niyama Herbal Arts, LLC. | Nashville, IN
As the Product & Marketing leader, led the strategic planning in marketing, digital and global strategies. Proficient in
Adobe Creative Suites, event planning, and multi-channel marketing for my Etsy, Ebay and Amazon Store.
Vendor management, online operations, digital sales, merchandising, e-Commerce & growth marketing with Facebook
and Google Ads
Demonstrated excellence in business operations like financial planning, team management and content creation.
Core Skills
Category name:
Business performance, Multimedia, Coaching, Instagram, Performance marketing, Wordpress, Meta,
Integrated marketing campaigns, Marketing operations, Business marketing, Project Planning, Graphic Design,
Advertising, Photoshop, Workflow, Organizational skills, Collaboration, Data analytics
Education
Indiana Wesleyan Unversity
Jan 1997 - Dec 1999
Bachelor of Management Business Administration
GPA: 3.6
Awards
Business Service Award
Major of Bloomington
Advocacy for people with disabilities.
Mar 2005
