Katrina Acoba
Content Specialist
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A highly motivated digital marketing professional with over 6 years of work experience.
Seeking to contribute to the industry with my expertise while building a strong career
around SEO and content marketing.
EMPLOYMENT HISTORY
HIGHER EDUCATION
Copy Editor · Real Time Marketing
Bachelor of Arts in
Communication
April 2021 - Present
Review and revise marketing content for accuracy and quality, including spelling,
grammar, punctuation, and formatting.
Consistently reflect the brand voice of the company in writing style.
Generates blog topics for the department's editorial calendar.
Communicate and work with the production team to ensure that content is
published in a timely manner.
SEO Specialist · Paxful
September 2019 - January 2021
Researches the latest cryptocurrency trends for monthly topic generation.
Creates content for a variety of platforms including blogs, websites, and social
Adamson University - 2016
Awards and distinctions:
Academic Merit Award
Consistent top student and
academic scholar
2nd Runner up – Campaign
PSA Online Choice Awards in
AdSpeak 2015
CERTIFICATIONS
Google Analytics for Beginners
(October 2020 - 2023)
media.
Proofreads and edits content before publishing.
Manages content calendars and ensures that the content remains consistent
across all platforms.
Coordinates with the marketing team to ensure the timely delivery of
assignments.
SEO Specialist · 50x Digital
June 2019 - September 2019
Researches websites for potential link opportunities
Develops and executes outreach strategies to acquire backlinks that will
positively impact organic search visibility
Communicates with U.S. client on a regular basis for project reports and updates
Digital Marketing Specialist · DigitalMaas
April 2018 - June 2019
Executes on-page SEO strategies, such as website audit, content optimization,
internal linking, keyword research and mapping, meta data creation, etc.
Writes blogs, landing pages, press releases, event invitations, and other
marketing copy for the company’s website and other platforms.
Researches the latest digital marketing trends and updates, including SEO,
SEM/PPC, Google updates, email marketing, and social media.
Creates product and package descriptions for the company's digital marketing
platform.
Assists with creating SEO & SEM case studies and training materials.
Generates landing page content mock-up and suggestions for leads & clients.
Collaborates with Managers and Web Developers for web design and content
layout.
RELEVANT SKILLS
Proficiencies: SEO, Content
Marketing, and Graphic Editing
Software: MS Office, Google
Suite, Adobe Photoshop,
Adobe Lightroom, Canva
SEO Tools: WordPress,
SEMRush, Screaming Frog,
Google Analytics, Google
Search Console, Google
Business Page, Ahrefs,
Majestic, Buzzstream,
Pitchbox, Jasper, Textbroker
EMPLOYMENT HISTORY
On-Page Content Writer · Surefire Local
November 2016 - April 2018
Writes persuasive marketing articles/blogs for US-based clients.
Implements revisions based on editor recommendations.
Researches topics for the department’s editorial calendar.
Studies various US industries, including finance and home improvement.
Web Content Writer · RedKite Internet Marketing and Web
Designs
May 2016 - November 2016
Writes blogs, infographics, profiles, and other marketing content for UK-based
clients.
Does SEO-targeted writing for clients to get leads.
Assists in resolving issues.
Promo Producer Intern · ABS-CBN Corporation
April 2015 - May 2015
Assisted the promo producers and editors with their projects and shoots.
Produced a promo during the “Isang Bayan Para Kay Pacman” campaign.
Contributed in brainstorming new ideas and campaigns for program content.
REFERENCES
Marq Untivero
SEO Manager, 50x Digital-
Arnel Alexis Aquitania
Content Director, Real Time
Marketing-
