Katriel Gayle Uy Serion

What is SEO? What is SEO? This is one of the typical questions asked by many, and there seems to be no direct answer to what it is. SEO is short for Search Engine Optimization, and it is a method used to enhance the quality and quantity of traffic to a specific website with organic, natural, and editorial search engine results. This digital marketing strategy aids the site in ranking high in search results. With the proper utilization of SEO, a massive advantage in expanding visibility on search engines is possible. What are the benefits of SEO? This method of jump-starting business results in numerous perks. SEO will assist a business in finding potential customers and build brand awareness that will make it easier for buyers to know and trust its products. Another benefit of SEO is that it improves website speed and increases followers on Social Media, making it easier for business owners to find leads. What’s more amazing with SEO is that it produces permanent results, unlike other marketing methods that last for a limited time, say, for example, newspapers or radio advertisements. SEO is one of the cost-efficient marketing strategies widely used in the market today, resulting in faster and increased return of investment. What can SEO do for small businesses? SEO or Search Engine Optimization can play an essential role in advancing a particular industry; it could be either big or small. It is common for small companies to not invest in SEO because they are not aware of the countless benefits of SEO can contribute. SEO builds a brand and credibility for the business and has the power to reach out to the targeted audience, which increases profits. It does not only put their business ahead of the competition but also enhances the user experience with more natural navigation on the web site. Why is SEO good for mobile websites? With the fast-growing use of smartphones and tablets, many sites fail in turning visitors into buyers, and one big reason is that some websites are not accessible through mobiles, which can chase away potential consumers. This is when Mobile SEO or Mobile Optimization comes in. This process optimizes the website to make sure that the visitors accessing the site through smartphones can view it error-free, which results in more visitors and more leads. What is Hyperlocal SEO? This type of optimization is nothing different except that it targets a particular range. This type of optimization targets prospective customers in one specific neighborhood, streets, or landmarks and is commonly used by restaurants or shops located in one particular area. Moreover, the search results of hyperlocal are usually shown to people who are searching for something when they are in that specific location at the moment, which means that these customers can immediately visit the shop or business after the search. Often results of hyperlocal SEO shows additional options like “call”, “directions” and more. With this scheme, competition is made easy because businesses may be fewer in that specified location.