KATLIN (RICHARDS) ASH
E:- • M:- • HOBOKEN, NJ 07030 • linkedin.com/in/katlinrichards
As a skilled and enthusiastic Marketing and Communications professional, I am obsessed with building strategic and innovative
campaigns to tell a Brand’s story. With experience in B2B and B2C Brand Marketing, Experiential Marketing, Corporate
Communications, Business Development, Content Creation and Event Planning I am a strong communicator who can work across a
matrix organization while building and fostering strong relationships.
EXPERIENCE AND ACCOMPLISHMENTS
Momentum Worldwide - New York, NY
Experiential Marketing Account Director (for American Express)
June 2018 - April 2019
● Led the development and execution of strategic, comprehensive and innovative brand marketing campaigns for American
Express Platinum that laddered up to defined Platinum and American Express KPIs and objectives
● Drove integrated marketing campaigns from strategy and brief development to experiential programming at world class
events (Coachella, Art Basel, London Fashion Week), communications planning, partner integration (Equinox, Republic
Records, Away, The Wing), engagement strategy, on-site production, activation and measurement, and management of
multi-million dollar budgets
● Managed development and execution of integrated marketing plans by leading a cross-functional internal team (Strategy,
Creative, Production, Project Management, Content, IP) and collaborating closely with external agencies and partners
● Served as main point of contact for clients, internal teams, external agencies and partners, ensuring clear communication
throughout process and successful deliverables
● Created and presented key learnings, best practices and recaps to senior stakeholders
● Mentored a team of four direct reports
Director of Marketing and Communications
July 2017 - May 2018
● Led strategy and execution of all B2B and B2C brand marketing and communications initiatives, internally and externally,
for Momentum Worldwide
● Sourced, hired, and managed external PR agency to develop traditional and unique opportunities to tell brand’s story
● Developed strategy and created content for internal communications including executive thought leadership, employee
engagement initiatives, newsletters, town halls, and intranet updates
● Managed all digital content, strategy, and measurement for social media platforms, website and intranets including
Instagram, LinkedIn, Facebook and Twitter
● Worked directly with C-level leadership and key stakeholders
● Wrote extensive content including press releases, executive communications, op-eds, agency award submissions, and
thought leadership pieces
● Coordinated with other Marketing and Communications team across a matrix organization to ensure messaging was
consistent in tone and voice
Zenith Media – New York, NY
Associate Director, Marketing and Communications
October 2015 –
June 2017
Supervisor, Marketing and Communications
April 2014 - September 2015
● Organized internal and external (CES, SXSW, Cannes) agency events from conception to activation including; brand
marketing, communications planning, programming, partner integration, engagement and measurement and budget
management
● Collaborated with C-level leadership and key stakeholders to create a strategic and comprehensive omni-channel
marketing and communications plan
● Drove talent and product award submissions and created procedure for submission, resulting in a 400% increase in talent
and product award wins/shortlists between 2015 and 2016
● Collaborated with internal teams including Creative, New Business, HR and Finance. Project managed and advised on
execution of brand identity locally and globally
● Wrote internal and external communications including press releases, executive communications, and digital content
● Managed company social media channels including Facebook, Twitter, Instagram and LinkedIn
● Led the strategic development of new business RFP/RFI responses, pitch presentations, and additional assets for prospects
on a regional, national and international basis
● Drove growth and revenue for the agency through new client acquisition and expansion of current client scopes
Paul Hastings, LLP – New York, NY
Senior Business Development Coordinator
January 2014 - April 2014
Business Development Coordinator
June 2012 - January 2013
● Created, maintained, and disseminated marketing materials including proposals, RFP responses, cross-selling activity
reports, and the promotion of best practices
● Developed and executed annual business plans for Finance practice and key client teams
● Supported marketing, business development, and PR initiatives for Finance practice group and key client teams
● Recorded ROI, developed and managed budgets of over $250K, and prepared financial summaries key stakeholders
The Transaction Auditing Group, Inc. – New York, NY
Director of Marketing and Communications
January 2011 - May 2012
Associate Director of Marketing and Communications
June 2010 – January 2011
Intern, Marketing and Communications
December 2009 - January 2010
● Led rebranding of company; Created new pitch materials and re-designed the company website
● Reported to Chief Executive Officer and worked with C-level executives on marketing and sales strategies
● Planned company participation at 10-15 conferences per year and managed exhibition and logistics
● Worked with sales team to contact current and prospective clients, attended meetings to demo products, and tracked and
analyzed sales campaigns
EDUCATION AND HONORS
Binghamton University, State University of New York
Bachelor of Arts in English and Global Cultures, Minor in Global Studies
A
ugust 2006 - May 2010
