KATIE
VILARANDA
DIGITAL MARKETING SPECIALIST--
ABOUT
Results-oriented and knowledgeable digital marketing
specialist with a proven track record of developing and
implementing new digital marketing plans using social
media marketing, SEO, and paid advertising. Creative
professional with a strong determination to preform great,
detail-oriented work and well-developed critical thinking and
analytic skills. Accustomed to working in fast-paced business
environments.
EDUCATION
Seneca College of Applied Arts and Technology
Creative Advertising
2011 - 2013
COMPUTER/INTERPERSONAL SKILLS
Photoshop
Ubersuggest
Lightroom
Facebook Ads
Asana/Trello
Google Analytics
Communication Strategy
English Proficiency
Critical Thinking
Time Management
Wordpress
Squarespace
Shopify
SEM Rush
VOLUNTEER
Chatham-Kent Workforce Planning Board
United Way of Chatham-Kent Campaign Cabinet
Chatham-Kent Women's Leadership Events Co-Coordinator
REFERENCES AVAILABLE UPON
REQUEST
WORK EXPERIENCE
Digital Marketing Specialist
One Up Communications (2014 - Present)
Managed (9) client social media strategy and social media marketing
campaigns updating their content and SEO on a daily basis.
Launched and coordinated the new website rollout for a client that
included new branding, an online booking system, and an online
quote system.
Coordinated and managed the creation of all digital content such as
website, blogs, press releases, social media posts, videos etc.
Worked to improve and maintain all client's web presence in various
CMS systems including Wordpress, Squarespace, and E-commerce
(Shopify).
Owned and operated a service-based business, holding sole
responsibility for marketing communications, branding, PR,
advertising, and search engine optimization.
Develop comprehensive content marketing and SEO strategies for
client businesses with a proven ability to rapidly deliver online leads
and sales in retail, healthcare, and construction niches.
Good knowledge of Photoshop and Lightroom photo editing software
and Asana and Trello CRM software.
Created and managed monthly and quarterly social media marketing
campaigns specifically for Facebook, Instagram, and Linkedin, which
included curated content, new promotional products, email
newsletters. and analyzed digital content.
Evaluated all digital marketing campaigns, created detailed monthly
reports, and proactively lead bi-weekly and monthly meetings with all
clients.
Performed keyword search volume analysis, on-page and off-site
optimization, social signals, goal conversion measurement, and A/B
testing for over 20 client websites.
Identified and executed improvements to overall sales processes
including actionable lead generation tactics to increase sales by 15%
for a client.
Local Search Engine Optimization + Lead Generation
Specialist
Position One SEO -)
Evaluated websites based on technical factors, on-page analysis, and
backlink profiles to summarize the current SEO strength of the
website, then providing a detailed report for the client.
Developed title tag, description of meta tags, and highlighted and
added relevant links to site.
Administered web analytics dashboards, reports, and key reporting
tools; assisted clients in meeting their goals through month-by-month
keyword rank, overall and organic web traffic to identify key website
trends specific to the construction industry.
Developed keyword statistics, search engine rankings, keyword
suggestions, and keyword placements geared specifically for each
client's goals and strategies.
