KATIE LUBIESKI
MARKETING SPECIALIST
Email:-
Telephone:-
EXPERTISE
PROFILE
Brand Development
A proven influencer and business leader who excels in enhancing public relations
and implementing branding initiatives that achieve tangible results. Success in
developing social media, communications, and marketing strategies that amplify
awareness while promoting sustainable growth. Innovative content creator with
persuasive writing skills and entrepreneurial talents. Adept at recommending
effective strategies to capture leading position.
Content Creation
Communications
Marketing Strategy
Public Relations
Social Media
Digital Marketing
Creative Copywriting
Community Outreach
Critical Analysis
SKILLS
Microsoft Office: Word,
Power Point, and Excel
Social media platforms
Adobe Creative Cloud
Google Analytics
Mailchimp Marketing
Google Chrome
Shopify e-commerce
Vend POS System
EDUCATION
DREXEL UNIVERSITY
Bachelor of Science
Design & Merchandising
ACCOLADES
Drexel University's Young
Entrepreneur Of The Year
Drexel University's 40 Most
Successful Under 40
EXPERIENCE
MARKETING DIRECTOR, OWNER
Abby Kat Co. (DBA Smak Parlour) / Los Angeles, CA / 2014 - 2018
Directed marketing and branding strategy for wholesale clothing company.
Secured media and public relations while leading outreach initiatives.
Managed social media and digital marketing strategies while driving
revenue growth in a competitive landscape.
Led market launch of Kickstarter campaign responsible for raising 20K which
exceeded goal to cover start-up costs for wholesale brand.
Acquired investor to expand business model and increase reach.
Coordinated the planning, execution, and onsite management of
international trade show booths to serve B2B clients.
Propelled clothing brand into 250 retail shops across the US and Canada.
Grew wholesale business to over 2 million in B2B sales annually.
Successfully sold Abby Kat Co. to Unique Vintage Inc.
CREATIVE STRATEGIST, OWNER
Smak Parlour Inc. / Philadelphia, PA / 2005 - 2018
Directed marketing, public relations, and creative responsibilities for a retail
clothing boutique, an online retail shop, retail pop-ups, and a mobile
boutique.
Produced online content, press releases, and marketing branded collateral.
Pioneered the launch of a mobile retail clothing store dubbed Philadelphia's
First Fashion Truck, featured in a college-level marketing textbook and at
NRF's 'New and Emerging Trends' exhibit at Javitts.
Obtained 30K in grants from The Merchants Fund and consecutive SBA loans
to scale a rapidly growing e-commerce presence.
Secured press coverage in high profile publications including Glamour, Lucky,
Bust, Vogue, The New York Times, The Philadelphia Inquirer and NY Post.
Secured television spots on Fox, ABC, The CW, and BBC.
Grew retail business to 1.5 million in B2C sales annually.
Successfully sold Smak Parlour Inc. to DanaHer Lynch Inc. and stayed on for
one year as a paid consultant.
