Katie Hale

Katie Hale 28 ORCHARD PLACE Battle Creek , MI, 49017 -- CAREER OBJECTIVE Results-oriented professional with 15+ years of experience and a proven knowledge of accelerated growth, business development, and entrepreneurial leadership. Aiming to leverage my skills to successfully fill the content and marketing needs of your company. PROFESSIONAL EXPERIENCE KATIE HALE, ​Battle Creek, MI SEO Strategist & Freelance Author, Jan 2013 – Present ● I assist website owners and bloggers to optimize their exposure to increase traffic and revenue by analyzing search engine patterns to direct online placement of keywords and affiliate link placement within their content. ● Using Google Analytics, SEMrush, Ahref's, and other SEO tools, I collect and analyze sales data and potential gaps in traffic, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks. ● I effectively communicate with website owners and bloggers regarding suggested editorial changes and future content to utilize organic traffic for further sales and ad revenue. ● In the freelance author and ghostwriter field, I develop content for a variety of niche categories for website owners, bloggers, and online publications. YOU BREW MY TEA, ​Battle Creek , MI Owner , May 2010 – May 2019 ● Owned and operated a successful blog in the food and health niche. The website was sold in May 2019 at a six figure profit to a multi-media organization. ● As the website owner, I managed and created a successful niche specific editorial calendar. Utilizing SEO research I was able to implement my knowledge of current trends to increase traffic to website for increased exposure and ad revenues. ● Created and managed social media channels to drive traffic to the website. The featured social media included Facebook, Twitter, Pinterest, and Instagram. BCL2, INC., ​Hot Springs, AR Administrative Assistant and Technician, Oct 2008 – Jun 2010 ● I acted as an assistant in office and business accounting, sales procurement and fulfillment, as well as inventory management. ● I assisted in basic computer repairs alongside routine software updates and management for both residential and commercial clientale. PANDIT INTERNAL MEDICINE & CARDIOLOGY, ​Hot Springs, AR Medical Billing Clerk, Jun 2006 – Sep 2008 ● Managed and submitted all medical claims forms to contracted insurance providers. ● Managed individual patient billing accounts and handled collections as necessary for past due accounts. 28 ORCHARD PLACE ​ B ​ attle Creek , MI, 49017 ​ (​- ​ t​- EDUCATION College of the Ouachitas Malvern, AR Completed coursework towards A.S. Information Technology (May 2013) ADDITIONAL SKILLS ● Extensive experience using common analytics and SEO research software such as Google Analytics, Jetpack, SEMrush, Ahref's, Keysearch, and KWFinder. ● Advanced comfort and skill with all areas of Microsoft and Google Suites.. ● Comfortable with Adobe Creative Studio and Photoshop. ● Extensive background in research, copywriting, editing, and the delivery of written content. 28 ORCHARD PLACE ​ B ​ attle Creek , MI, 49017 ​ (​- ​ t​-