Kathy Litt

KATHY LITT-•- • Minneapolis, MN • linkedin.com/in/kathylitt SUMMARY Strategic digital marketing professional with 5+ years of experience leading initiatives that exceed revenue goals and support organizational growth. Excel in collaborating with sales and account teams to develop content strategies, optimize for SEO, manage SEM campaigns, and troubleshoot performance issues using data-driven and creative solutions. Proactively identify opportunities and stay ahead of digital trends to deliver impactful, conversion focused campaigns. EXPERIENCE Sync Search Digital, Digital Marketing Consultant 2013 - Present • Build digital marketing strategies that improved visibility and drive a 50–100% increase in website traffic and conversions by leveraging SEO, SEM, content, and analytics. • Lead SEO content marketing strategies, optimizing web content, blog posts, videos, and infographics, resulting in a 40% improvement in organic search ranking and a 75% increase in website traffic. • Design scalable digital marketing strategies and content roadmaps informed by audience insights, analytics, and market trends, and tailored to individual client goals. • Analyze and optimize KPIs across websites, SEM campaigns, and SEO efforts to uncover growth opportunities and improve client performance outcomes. Calabrio, Digital Marketing Manager 2022 - 2024 • Collaborated with cross-functional teams on SEM, SEO, website enhancements, content roadmaps, UX enhancements, and conversion optimization, resulting in a 30% increase in conversions. • Led SEM, paid media, and content optimizations, supporting product launches and sales events, partnering with sales, product and account management teams, achieving a 40% improvement in organic search ranking. • Implemented Google Analytics, Search Console, Tag Manager, and Looker, creating dashboards and reporting for leadership teams weekly, enhancing data-driven decision-making. Delta Air Lines, Digital Marketing Manager 2005 - 2012 • Spearheaded integrated paid media, SEM, and SEO programs, achieving a 300% SEM ROI increase and a 60% lift in vacation bookings from these programs. • Pioneered SEO content strategies, elevating brand visibility, and increasing search engine rankings, improving customer engagement and website traffic by 30%. • Oversaw the implementation of Adobe and Google Analytics, created dashboards and delivered weekly and monthly performance reports on SEO and SEM KPI's to senior leadership. EDUCATION University of Wisconsin – Madison Bachelor of Arts (BA) • English Thomson Reuters University Business Courses LICENSES & CERTIFICATIONS Semrush for Digital Agencies Certification Semrush • Google Analytics Individual Qualification Google • SKILLS Analytics: GA4, Looker, Search Console, Google Ads, GTM, SEMrush, Swydo, Moz, Ahrefs, Screaming Frog, Salesforce-Pardot, HubSpot, Adobe Analytics, Asana, Trello, Slack • Website: CMS Platforms, HTML/CSS, Website Optimization, UX/CRO KATHY LITT - page 1 of 1