I'm a Toronto-based writer, editor and word ninja. My professional writing experience has been as eclectic as the companies I’ve been creative for. I’ve been responsible for developing and executing on a variety of conversion-oriented content in the beauty, health, restaurant, travel insurance, and fintech industries. From representing the voice of a brand via their social platforms to proofing a piece before it is published, I am well aware that the ‘invisible work’ of an editor is just as important as the very public voice of a brand ambassador. From producing compelling long-form content to perfecting microcopy for buttons and apps, I know that the length of a piece does not necessarily dictate its importance. I've created editorial calendars, launched blogs, and managed offsite writers.