Kathleen Hesketh

KATHLEEN HESKETH Portfolio: www.conceptsandsolutions.net Phone:- - Freelance Copywriter, Editor I am a versatile and dependable professional copywriter and editor, experienced in creating content that engages audiences, promotes insights and enhances brand identity. Employing ten years of experience as a copywriter, as well as wisdom drawn from my time as a senior marketing manager of content development, I specialize in telling stories in a way that is fresh, appealing and insightful to the target audience, extending an organization’s reach and recognition, often through publication with major media brands. Recent Client Experience Copywriter, Editor January 2009 – present Finastra • Work with top U.S. marketing specialists to create a wide variety of content aimed at the banking industry. Covering topics such as digital and open banking, as well as industry trends related to mortgage lenders, commercial banking and consumer banking, my work here has resulted in multiple media mentions and articles published in major trade publications First National Bank of Omaha • Interview bank executives to ascertain company viewpoint and internal knowledge. Combine insights with external research to develop blog posts and white papers. BOLT Solutions • Simplify complex technical aspects of the company’s IT solution for consumption by non-IT insurance executives. Write thought leadership reports, articles, blog posts, web copy and marketing materials to educate readers on industry challenges and promote company objectives. PwC • Write custom focus articles and white papers aimed at exploring pharmaceutical and healthcare trends. Edit and revise quarterly reports and sales pieces. Granby Ambulance Association • Create original materials to enhance community relationships and encourage donations for local non-profit organization, including approximately 25 web pages and ongoing marketing content related to fundraising activities. Core Competencies Efficient and professional writer and editor experienced in business writing, copywriting, storytelling, and editing. Helping major brands and small businesses to create content that raises awareness, engages the audience and converts leads to clients: • A story-teller at heart with the ability to isolate the most critical aspects of an article or content piece, simplify complicated points, and bring them forward in an engaging manner • Experience across a broad range of subjects, including healthcare, insurance, IT, medicine, travel, pets, and life sciences • Strong research capabilities and the expertise to find and turn credible information into polished, original written work designed to engage the audience • Experience with SEO writing and knowledge related to SEO concepts • Editing capabilities to simplify complicated thoughts, ideas and processes, making them easily accessible to a broader audience • Creative abilities and experience with Adobe Creative Suite, particularly InDesign, Illustrator and Photoshop • Working knowledge of SEO principles as well as WordPress experience Work History Genpact Senior Manager and Vertical Content Marketing Specialist December 2009 – June 2014 Reporting directly to the vice president of North American marketing, supervised the content initiatives for specific industry offerings of a multinational business process management firm, acting as writer and chief content editor for multiple industries. • Established best practices for content creation, including opportunities for repurposing, enabling faster execution and use of materials • Promoted organizational services and solutions by generating discussion on a wide range of topics through the creation of various content pieces, including articles, white papers, blog posts and emails • Created and controlled primary content development schedule • Managed freelance writers as necessary, assigning projects and editing work • Utilized strong creative style, along with a working knowledge of Photoshop, Illustrator, InDesign and PowerPoint, to produce strong and varied ad, sign, email, brochure and presentation designs and layouts Education Brigham Young University Bachelor of Arts Continuing Education Creative Writing 100 Fiction Writing Workshop Certified Adobe Illustrator Training Certified Dreamweaver Training