Kathleen Aikin

I specialize in content marketing and brand strategy within the realm of health and wellness.

Content marketing is about more than just telling a story. It's about getting your brand in front of customers. It is the first thing a potential customer sees. A good website needs strategic content writing and strategy, focused on SEO for keywords and trending content within its industry—all the while maintaining a friendly, customer-focused narrative. 

HOW CAN I HELP YOU?

❖ Logo + Brand Identity ❖

Your brand tells a story. Imagine you only have a few seconds to engage with your audience. What does your brand say about you? Your brand has the power to make an emotional statement. Find your niche market and establish a competitive identity. I will walk you through strategic and visual aspects of positioning your brand.

❖ SEO Content / Blog Posts ❖

Define yourself as an expert in your market. Nobody wants to wait until morning to get help. Content is curated to answer real questions asked on Google, by potential customers.

❖ Visual Guides ❖

A picture is worth a thousand words. Nobody wants to read a guide to answer a question; certainly not a new mom trying to feed her baby. Answer your client’s questions quickly by offering visual guides.

AREAS OF EXPERTISE

❖ SEO / Keyword Research

❖ Writing & Publishing

❖ Graphic Design

❖ Email Marketing

❖ Brand Strategy / Positioning

❖ Market Research

❖ Instagram Growth

❖ Brand Identity (i.e. Logo + Colors)

I have created successful marketing content and strategy on a range of topics, including:

❖ Early childhood education

❖ Cannabis / CBD

❖ Covid-19

❖ Pregnancy / birth

❖ Parenting

❖ Breastfeeding / breast pumps

❖ Death care / funerals

❖ Meditation / mindfulness

❖ Anxiety

❖ Life coaching / business coaching

❖ Hearing aids

❖ Fetal dopplers

❖ Vitamins / supplements

WHY YOU CAN TRUST ME

❖ 10+ years of content writing + visual design

❖ Hubspot Certified Content Marketing

❖ MA in Communication Studies

❖ BA in Design + Human Environment

❖ Expert knowledge of Adobe Creative Suite

❖ WordPress publishing and customization